Established
1987
Franchise Units
20
Minimum Investment
₹ 30,00,000
Franchise Fee
₹ 5,90,000
Total Investment Range
₹ 50,00,000
Home Based
No
Description
In India, faith, astrology, and gemstones share a deeply personal and multi-generational bond. For decades, however, the unorganized gemstone sector was plagued by counterfeit products, synthetic replicas, and artificial treatments that lacked spiritual efficacy. Enter Khanna Gems, a pioneer that disrupted this fragmented market by prioritizing complete disclosure, scientific verification, and ethical business models.
As India's leading omnichannel gemstone brand, Khanna Gems has built a stellar reputation by bridging the gap between ancient Vedic wisdom and modern gemological validation. Every product under their banner is certified by government-approved laboratories (such as IGI-GTL) and rigorously tested for aura energy, ensuring customers receive natural, untreated gemstones with optimal planetary benefits.
By scaling its successful physical footprint alongside an expansive digital ecosystem, Khanna Gems offers a recession-proof retail business model. Operating in a highly lucrative sector with high consumer trust, the brand stands tall as a premier partner for aspiring entrepreneurs looking to capture a sizable share of India's booming wellness, astrology, and spiritual retail economy.
Background
Established Year: Founded in 1987 (formally structured as Khanna Gems Private Limited in 1997 by absorbing its original unit, Gem Selections).
Founders: Pioneered by Mr. Pankaj Khanna (Founder Chairman, a renowned astrologer and certified Chartered Valuer of Jewellery), and currently driven by second-generation leadership, Mr. Aaradhya Khanna (Director & CEO) and Mrs. Anu Khanna (Promoter Director).
Brand Journey & History: Originating in New Delhi, the brand spent over three decades establishing a benchmark for transparency. They introduced advanced procedures where stones are cut, polished, lab-certified, and energized (Abhimantrit) via Vedic rituals before retail distribution.
Active Units: 20
Industry Category: Spiritual Retail, Astro-Wellness, and Precious/Semi-Precious Gemstones.
Market Presence: Pan-India presence with a formidable omnichannel footprint that links online consultations with high-end, walk-in brick-and-mortar storefronts.
Support Training
Khanna Gems offers extensive end-to-end framework support to ensure its franchise partners achieve streamlined operational success:
Pre-Launch Support: Expert guidance from the corporate head office for optimal site selection, demographic analysis, and commercial store design layout.
Operational & Manual Support: Franchisees receive comprehensive operational blueprints and standard operating manuals covering day-to-day management, point-of-sale systems, and billing infrastructure.
Technical & Academic Training: In-depth, Pan-India training covering essential gemological traits, the mechanics of aura-testing machinery, and customer orientation practices.
Marketing & Branding: National-level brand awareness campaigns driven by corporate headquarters, complemented by customized hyper-local marketing blueprints to draw immediate footfall to new locations.
Ongoing Assistance: Dedicated field support teams assist with continuous inventory replenishment, auditing, software updates, and special corporate consultation link-ups.
Ideal Candidate
Khanna Gems is selective about its franchise partners, aiming to match with individuals who mirror the core ethos of transparency and professionalism.
Business Background: Prior retail, luxury sales, corporate management, or customer service experience is preferred, though not strictly mandatory.
Passion & Mindset: An alignment with Indian spiritual values, astrology, wellness cultures, or the gemstone trade is highly advantageous.
Investment Capability: Financial readiness to commit the necessary capital for setup costs, stock accumulation, and working capital over the initial phase.
Location Preference: Prime commercial locations such as high-street markets, visible retail complexes, or upscale shopping centers with high foot traffic.
Space Requirement: Commercial space spanning 200 to 500 sq. ft. (Standard outlets) or roughly 100 sq. ft. for compact Aura Testing/Spiritual Clinic formats.
Financial Detail
| Financial Parameter | Details / Estimates |
| Total Initial Investment | ₹30 Lakhs – ₹50 Lakhs (Depending on store format/inventory volume) |
| Minimum Investment Option | Approximately ₹12 Lakhs – ₹15 Lakhs (For compact Aura Testing setups) |
| Franchise / Brand Fee | ₹5,90,000 |
| Royalty / Commission | 0% (No recurring royalty charges) |
| Space Required | 200 to 500 Sq. Ft. (Commercial) |
| Core Stock Inventory Cost | Approx. ₹5,000,000 (Gemstones, Rudraksha, Crystals, Spatik items, Idols) |
| Aura Equipment Lease Fee | Approx. ₹6,000,000 (Lease agreement covering 9 years) |
| Expected Return on Investment (ROI) | Up to 50% annually |
| Likely Payback / Break-Even Time | 2 to 3 Years |
| Agreement Term Duration | 6 Years (Renewable) |