Established
2018
Franchise Units
122
Minimum Investment
₹ 40,00,000
Franchise Fee
₹ 4,00,000
Total Investment Range
₹ 40,00,000
Home Based
No
Description
The Indian retail horizon is witnessing an unprecedented shift. Driven by a rising aspirational class in Tier-2 and Tier-3 markets, ethnic and fusion wear has evolved from occasional attire to a daily wardrobe staple for modern Indian women. At the very front of this retail revolution is Kiaasa—a brand that has beautifully demystified premium ethnic fashion by making it accessible, high-quality, and deeply relatable.
Kiaasa isn't just an apparel brand; it is a beautifully curated retail ecosystem. Catering to women and young girls who demand a seamless blend of traditional craftsmanship and contemporary cuts, Kiaasa offers an extensive product range. From daily-wear kurtas, elegant salwar suits, and statement lehengas to fusion bottoms, premium dupattas, and handcrafted accessories, the brand ensures a complete look under one roof. What sets Kiaasa apart in a crowded marketplace is its incredible price-to-quality proposition. The brand captures the sweet spot of the Indian value-conscious consumer without ever diluting the premium feel of its exclusive outlets.
For an entrepreneur, partnering with Kiaasa isn't a speculative gamble—it is a strategic alignment with a corporate powerhouse. Having recently marked its entry onto the public stock market through a highly successful BSE SME IPO, Kiaasa operates with public-company levels of transparency, structural robustness, and financial backing. Its aggressive expansion playbook is backed by solid market data, ensuring that every retail footprint is primed for high footfalls and consistent customer retention. If you want to tap into India's multi-billion-dollar ethnic wear market backed by a brand that manages the heavy lifting for you, Kiaasa presents the ideal commercial vehicle.
Background
Established Year: 2018 (Incorporated originally as Kiaasa Retail LLP, later converted to a Public Limited Company in January 2025).
Founders & Promoters: Founded and led by Mr. Om Prakash (Chairman & Managing Director) and Mr. Amit Chauhan (Whole Time Director)—seasoned retail corporate leaders with over 16 years of strategic experience in distribution, visual merchandising, and e-commerce.
Headquarters: Ghaziabad, Uttar Pradesh, India.
Industry Category: Organized Women's Ethnic & Fusion Apparel Retail.
Active Units: 122+ Exclusive Brand Outlets (EBOs) spread across 70+ cities and 16 states.
Corporate Scale & Future Vision: Kiaasa has transitioned into a highly profitable corporate entity, clocking an annual revenue of ₹120.7 Crore for FY25 with a healthy Profit After Tax (PAT) growth. Armed with ₹69.7 Crores raised via its IPO, the brand is on an aggressive roadmap to hit 250 stores across India by FY29.
Support Training
Because Kiaasa prioritizes operational excellence across its entire chain, the corporate team assumes total responsibility for the lifecycles of its franchise units:
Pre-Launch & Property Analytics: Kiaasa’s real estate division works closely with the investor to analyze local catchments, traffic metrics, and visibility indicators, ensuring only prime commercial locations (minimum 15 ft frontage) are selected.
Turnkey Store Setup: The brand manages the architectural layouts, premium interior fit-outs, facade branding, and custom visual merchandising displays. The store is handed over to the partner ready to sell.
Complete Staff Lifecycle Management: Recruitment, onboarding, continuous sales training, and payroll for the retail staff are handled directly by the company’s corporate HR department.
Omnichannel Marketing Campaigns: Kiaasa backs its stores with national marketing campaigns, regional localized advertisements, social media pushes, and high-profile celebrity brand endorsements (such as popular actress Kanika Mann) to ensure local brand recall.
Advanced POS & Tech Infrastructure: Stores are deployed with cloud-integrated point-of-sale systems, automated billing infrastructure, and live inventory sync linked directly with central warehouses for automated stock replenishment.
Ideal Candidate
The ideal partner for Kiaasa isn't necessarily someone who knows how to fold clothes or manage a billing counter; it is someone who understands asset management.
Financial Capability: An investor who has a clear, unencumbered liquid capital of ₹40 Lakhs and wants a corporate entity to put that money to work.
Profile Archetype: High-Net-Worth Individuals (HNIs), corporate professionals looking for a secondary passive income stream, real estate owners wanting to monetize a prime commercial property, or serial lifestyle entrepreneurs expanding their investment portfolio.
Business Mindset: A partner who values data-backed systems, respects standard corporate procedures, and possesses the long-term vision to grow from owning a single unit to becoming a regional multi-unit franchise developer.
Location Preferences: Investors holding or ready to lease premium commercial spaces (500 to 1,000 sq. ft.) in prominent high-streets, shopping malls, or bustling commercial markets in Tier-1, Tier-2, or Tier-3 cities.
Financial Detail
| Financial Parameter | Details / Allocation |
| Total Capital Investment | ₹40,00,000 (₹40 Lakhs) |
| Franchise Fee | 10% of total investment (₹4,00,000) |
| Refundable Capital Amount | 90% of total investment (₹36,00,000) — Refundable upon agreement expiration/termination |