Established
2016
Franchise Units
30
Minimum Investment
₹ 7,00,000
Franchise Fee
₹ 2,50,000
Total Investment Range
₹ 15,00,000
Home Based
No
Description
India’s QSR (Quick Service Restaurant) landscape has witnessed a massive shift over the last decade, with street food evolving into organized, hygienic, and scalable retail concepts. At the heart of this fast-food revolution sits the humble momo—a snack that transitioned from a regional Himalayan delicacy into a daily obsession across Indian metros and Tier-2/3 towns alike. Kingdom of Momos stands out as a prime pioneer in this space, bridging the gap between affordable street eats and high-standard restaurant dining.
Operating under the parent company Virgo Hospitality, Kingdom of Momos has built its reputation on product innovation, standardized recipes, and strict quality control. Rather than offering just traditional steamed or fried dumplings, the brand caters to contemporary Indian palates with over 50+ creative momo variants—ranging from Cheese Burst, Kurkure, and Tandoori to gravy-loaded Afghani momos, alongside a complementary menu of Chinese and Asian fast foods.
What makes Kingdom of Momos a compelling venture for prospective franchisees is its low setup overhead paired with high-volume, high-margin unit economics. The brand utilizes central supply chain management and standardized prep processes, meaning outlets do not require high-paid executive chefs to deliver consistent taste. Whether launched as a compact takeaway kiosk in a high-footfall metro station or as a cozy dine-in cafe in a bustling suburban market, the brand model is fine-tuned for quick operational payback and long-term sustainability.
Background
Parent Organization: Virgo Hospitality
Founder / Key Leadership: Bhupender Singh
Year Established: 2016 (Operations) / 2017 (Franchising)
Active Franchise Units: 30+ to 50+ Outlets across India
Headquarters: Delhi-NCR, India
Industry Category: Quick Service Restaurant (QSR) / Fast Food Chain
Brand Journey & Market Presence
Kingdom of Momos launched its flagship outlet in Delhi-NCR with a simple goal: organize street-style dumplings while maintaining authentic local flavor profiles. Under the leadership of founder Bhupender Singh and the Virgo Hospitality team, the concept quickly gained traction, expanding from a localized favorite into a national franchise network spanning North, West, and Central India.
The company's expansion strategy focuses on micro-market penetration—placing cloud kitchens, takeaway stalls, and small-format cafes in high-density areas like commercial complexes, university hubs, and residential markets.
Support Training
Kingdom of Momos offers an end-to-end handholding ecosystem so franchisees can launch smoothly, regardless of prior F&B background.
Pre-Launch Site Selection & Store Design: The franchisor team audits footfall, demographics, and visibility before approving any commercial property. They also provide complete interior layouts and equipment specifications.
Academic & Kitchen SOP Training: On-site and classroom training is conducted at the main Delhi training facility or at the franchisee's newly opened outlet. Staff members learn food preparation, portion control, hygiene standards, and customer service protocols.
Raw Material & Spice Supply: Proprietary spice blends, sauces, and signature marinades are supplied directly by the parent company to maintain taste consistency across all locations.
Aggregator Onboarding: Direct assistance in setting up profiles, menu listings, and promotional pricing on food delivery platforms like Swiggy and Zomato.
Marketing & Promotional Assets: Initial launch marketing materials including pamphlets, digital banners, localized social media ads, and inaugural offer designs.
Ongoing Operational Support: Periodic performance audits, POS software updates, staff retraining modules, and quarterly menu additions.
Ideal Candidate
You don't need years of restaurant management experience to run a successful Kingdom of Momos unit. However, the franchisor looks for specific qualities in potential business partners:
Entrepreneurial Drive: Hands-on involvement or active oversight in daily outlet operations.
Capital Capability: Ability to invest ₹7 Lakhs to ₹15 Lakhs without over-leveraging debt.
Local Market Knowledge: Understanding neighborhood preferences, high-footfall spots, and local target demographics.
Location Access: Availability or rental capability for a 150 sq. ft. to 350 sq. ft. commercial space in a high-footfall area (busy market, near colleges, food courts, or transit hubs).
Commitment to Quality: Dedication to maintaining brand-mandated cleanliness, food safety standards, and operational SOPs.
Financial Detail
| Parameter | Estimated Value / Requirement |
| Total Investment Range | ₹7.0 Lakhs – ₹15.0 Lakhs (varies by format) |
| Franchise / Brand Fee | ₹2.5 Lakhs – ₹2.95 Lakhs + GST |
| Kitchen Equipment & Setup | ₹3.0 Lakhs – ₹5.0 Lakhs |
| Interior / Furniture & Fixtures | ₹1.5 Lakhs – ₹3.0 Lakhs |
| Working Capital Requirement | ₹1.0 Lakh – ₹2.0 Lakhs |
| Royalty / Commission Fee | 2% – 5% of monthly sales (or low fixed royalty) |
| Required Shop Area | 150 – 350 Sq. Ft. |
| Expected Payback Period | 6 – 12 Months |
| Anticipated ROI | 35% – 80% Annually |
| Agreement Validity | 2 to 5 Years (Renewable) |