Established
2021
Franchise Units
6
Minimum Investment
₹ 7,50,000
Franchise Fee
Inquire
Total Investment Range
₹ 10,00,000
Home Based
No
Description
In India, tea isn’t just a beverage; it’s an emotion, a daily ritual, and a massive market opportunity. Stepping into this booming Quick Service Restaurant (QSR) sector, Kulhad Rani has successfully re-imagined the traditional tea café experience by seamlessly marrying heritage with modern wellness. Positioned as a premier eco-friendly tea café chain and a proud contributor to the Aatmanirbhar Bharat and Fit India Movement initiatives, the brand offers a unique, dual-revenue business model that sets it apart from traditional cafes.
Kulhad Rani serves high-quality, flavorful beverages—ranging from signature Tandoori Chai and gourmet coffees to premium milkshakes and comforting soups—brewed exclusively using health-focused Kangen Water. Alongside its diverse food menu featuring nutritious quick bites like diet khakhra and dry bhakhri, Kulhad Rani acts as a prominent retail and wholesale supplier of authentic, 100% biodegradable earthenware. By offering both a memorable culinary experience and a sustainable lifestyle product line (including clay tableware, cookware, and plantware), the brand occupies a distinct, high-growth niche in India’s F&B and retail landscapes.
Background
Established Year: 2021 (Franchise operations commenced in 2022)
Brand Origin & Corporate Headquarters: Bhilwara, Rajasthan
Founders: CA. Samrat Shree Maheshwari (a veteran Chartered Accountant with over two decades of corporate financial and commercial expertise) and Shweta Maheshwari (an MBA in HR, environmental advocate, and lifestyle entrepreneur).
Franchise Active Units: 6+ operational and growing rapidly (with a strong strategic presence across key markets like Mumbai, Andhra Pradesh, and Telangana).
Ownership Structure: Franchise Owned Franchise Operated (FOFO Model)
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) & Eco-Friendly Retail
Support Training
Kulhad Rani takes a partner-first approach to franchising, providing end-to-end handholding to ensure hassle-free operations and strict quality control.
1. Pre-Launch & Infrastructure Support
Complete assistance with site selection and evaluating high-footfall commercial locations.
Architectural layouts, interior design layouts, and assistance with store infrastructure setup.
Provision of standard billing and POS software seamlessly integrated with inventory and financial management modules.
Procurement of essential hardware including computers, printers, kitchen equipment, utensils, and mandatory CCTV setups.
2. Operational & Staff Training
On-site training for hired staff and baristas at the franchise location or the corporate head office.
Detailed operational manuals covering standardized recipes to guarantee consistent taste and portion control across all regions.
Recruitment assistance and human resource guidelines to retain skilled kitchen and service personnel.
3. Supply Chain & Raw Material Management
Access to a robust, centralized supply network delivering proprietary ingredients and signature earthenware.
Seamless door-delivery systems across India for core inventory items, preventing stock-outs.
4. Marketing & Brand Awareness Support
Comprehensive digital marketing campaigns, localized geo-targeted social media ads, and continuous brand-building efforts.
Traditional marketing collaterals including custom price-list boards, product catalogs, flyers, visiting cards, and seasonal promotional materials.
Ideal Candidate
Kulhad Rani is looking for visionary entrepreneurs who want to build a highly profitable business while supporting sustainable practices and local craftsmanship.
Entrepreneurial Passion: Individuals with an appreciation for Indian heritage, healthy living, and environmental sustainability.
Business Acumen: Prior experience in retail, hospitality, or local business operations is preferred but not mandatory. Local market knowledge is highly valued.
Financial Capability: Investors should possess a stable financial background capable of covering initial setup costs, purchasing initial stock, and maintaining minimal working capital.
Age & Commitment: Dynamic individuals aged 24 and above who are ready to actively oversee store operations or closely manage a trusted team under the FOFO framework.
Location Preference: Ideal properties include commercial markets, busy high streets, prominent corner spaces, tourist destinations, or areas adjacent to corporate hubs and colleges.
Financial Detail
| Financial Parameter | Details / Estimates |
| Minimum Investment (Mobile Cart/Retail Model) | ₹4.5 Lakhs to ₹5.5 Lakhs |
| Standard Cafe Setup Investment (150-300 Sq. Ft.) | ₹7.5 Lakhs to ₹10 Lakhs |
| Master Franchise / Platinum Model Investment | ₹10 Lakhs to ₹15 Lakhs |
| Franchise Fee | Included within the setup investment package |
| Infrastructure & Equipment Cost | Approx. ₹3.5 Lakhs to ₹4 Lakhs (varies by store size) |
| Initial Inventory & Working Capital | Approx. ₹1.5 Lakhs to ₹2 Lakhs |
| Royalty Fee | Nominally set around 2% on monthly gross sales (varies by model) |
| Expected Return on Investment (ROI) | Up to 100% |
| Average Break-Even Timeline | 9 to 12 Months |