Established
2018
Franchise Units
35
Minimum Investment
₹ 7,50,000
Franchise Fee
Inquire
Total Investment Range
₹ 10,00,000
Home Based
No
Description
In a beverage market long dominated by carbonated soft drinks and synthetic syrups, Indian consumers are rapidly shifting toward fresh, wholesome, and authentic local options. Lassi Bae sits right at the intersection of traditional taste and modern cafe culture. Started with a vision to redefine the traditional Indian lassi and dairy-based refreshment segment, the brand brings together time-tested recipes and contemporary culinary twists.
Lassi Bae has built a strong reputation across urban and semi-urban pockets by offering a diverse menu that goes far beyond classic buttermilk. From thick, fruit-infused lassis and decadent faloodas to protein shakes, specialty crushers, hot coffees, and quick bite snacks, Lassi Bae functions as an all-season Quick Service Restaurant (QSR).
By standardizing ingredient sourcing and centralizing menu preparation, the brand eliminates the need for expensive master chefs. This operationally light approach allows franchisees to deliver high-volume, quick-turnover beverages at attractive price points. For entrepreneurs looking to capitalize on India’s booming F&B market, Lassi Bae offers a proven, low-cap, high-margin business model.
Background
| Detail | Specifications |
| Established Year | 2018 |
| Franchising Operations Commenced | 2019 |
| Founder / Leadership | Founded by Mr. Varun Singh |
| Current Active Units | 35+ to 50 active outlets across India |
| Industry Category | Food & Beverage / Quick Service Restaurant (QSR) / Dairy Parlor |
| Ownership Structure | Privately Held Entity |
| Market Presence | Strong footprint in South and Central India, expanding Pan-India |
Launched in 2018, Lassi Bae emerged from a mission to modernize India's native cold beverage sector. Traditional lassi stalls often suffered from hygiene concerns and inconsistent quality, while high-end cafes priced out the everyday consumer. Lassi Bae filled this gap by offering hygienic, premium-quality drinks in a clean, aesthetic store environment at affordable prices.
Since opening its franchising doors in 2019, the brand has steadily expanded into high-street markets, university zones, commercial hubs, and residential clusters across India.
Support Training
Lassi Bae provides end-to-end guidance to ensure every franchisee operates with the efficiency of an experienced restaurant manager.
Pre-Launch Support
Site Selection & Store Layout: The brand’s real estate team assists in evaluating high-footfall locations and provides floor plans optimized for workflow and customer seating/takeaway.
Turnkey Setup & Vendor Sourcing: Comprehensive support for kitchen equipment installation, signage, and basic interior design to match brand aesthetics.
Operational & Staff Training
Comprehensive Chef & Staff Training: Brand-certified trainers conduct structured training programs for store staff, covering recipe execution, hygiene standards, equipment handling, and waste management.
Operating Manuals & POS Software: Franchisees receive detailed standard operating procedure (SOP) manuals alongside integrated Point of Sale (POS) software for billing, inventory tracking, and sales analytics.
Marketing & Delivery Onboarding
Grand Opening Campaign: Localized marketing collateral, including brochures, banners, and launch promotional campaigns, are created by the parent brand.
Digital & Delivery Network Integration: Complete assistance with onboarding on food delivery aggregators like Zomato and Swiggy, as well as localized Google Business optimizations to drive online orders.
Ongoing Operational Support
Supply Chain Management: Timely delivery of proprietary premixes, spices, crushing bases, and branded packaging materials.
Field Assistance & Audits: Regular visits from field support executives to ensure product quality consistency, service speed, and operational efficiency.
Ideal Candidate
Lassi Bae looks for business partners who bring dedication and localized market insight rather than prior culinary expertise.
Enterprising Individuals & First-Time Entrepreneurs: Ideal for professionals or family-run investors looking to enter the high-growth QSR sector with a manageable initial investment.
Operational Commitment: While the model relies on automated systems, active hands-on store oversight or hiring a reliable full-time manager is vital for maintaining service quality.
Capital Readiness: Applicants should have liquid funds covering the initial capital requirement (₹7.5 Lakhs to ₹10 Lakhs) alongside a minor reserve for operational buffers.
Location Preference: Commercial street fronts, university areas, metro station exits, food courts, or densely populated residential hubs with minimum floor space of 150 to 250 sq. ft.
Financial Detail
| Financial Parameter | Details / Projections |
| Minimum Capital Required | ₹7.5 Lakhs + GST |
| Total Investment Size | ₹7.5 Lakhs to ₹10 Lakhs (depending on store format) |
| Franchise / Brand Fee | Included within the single-unit investment bundle |
| Infrastructure & Equipment Cost | Included (includes deep freezers, juice mixers, lassi makers, sandwich grillers, induction setup, and interiors) |
| Franchise Agreement Tenure | 5 Years (Renewable) |
| Royalty / Revenue Share | Low to zero royalty models (90% - 100% revenue retention for franchisee) |
| Working Capital Requirement | ₹50,000 to ₹1 Lakh (for initial inventory and initial operational buffer) |
| Expected Payback Period (ROI) | 8 to 12 Months |
| Expected Gross Profit Margin | 35% to 50% |