Established
2014
Franchise Units
100
Minimum Investment
₹ 50,00,000
Franchise Fee
₹ 5,00,000
Total Investment Range
₹ 60,00,000
Home Based
No
Description
Latt Liv (Swedish for "Easy Life") is a fast-growing Scandinavian fast-fashion and lifestyle retail brand that brings minimalist, functional, and aesthetically pleasing designer products to modern everyday consumers. Designed on the ethos of simplicity, elegance, and affordability, Latt Liv bridges the gap between premium design and mass-market price points.
In a Indian retail landscape increasingly dominated by aspirational middle-class consumers, youth, and impulse shoppers, Latt Liv delivers an engaging, novelty-driven shopping experience. The store layout is clean, organized, and inviting, stocked with over 4,000 SKUs spanning home goods, cosmetics, stationery, digital accessories, fashion jewelry, plush toys, and seasonal merchandise. By introducing 100 to 300 fresh items every month, the brand maintains high repeat footfalls and strong customer retention.
For retail franchisees and investors in India, Latt Liv presents a high-volume, quick-turnover retail business model backed by global supply chain efficiencies, strong gross margins, and comprehensive operational handholding.
Background
Established Year: 2014 (Brand founded globally in May 2014)
Franchising Commencement: 2016 (Global) / 2019 (India footprint expansion)
Founders / Origins: Founded by retail entrepreneurs Ying and Shengqiang, inspired by Scandinavian minimalist design and lifestyle principles ("Lätt Liv").
Active Outlets: 100+ stores globally across multiple international markets, with an expanding presence of company-owned and franchisee-operated units in India.
Industry Category: Fast Fashion, Retail, Lifestyle & Household Goods.
Market Presence in India: Latt Liv operates across Tier 1 and Tier 2 metro locations, shopping complexes, and prime high-street commercial belts.
Support Training
Latt Liv provides end-to-end operational and administrative support to ensure franchisees can launch and run a store efficiently without needing prior deep experience in retail management.
Pre-Launch Support
Site Selection & Store Feasibility: Assistance in evaluating real estate locations, analyzing mall footfalls, local market demographics, and lease negotiation strategies.
Architectural Layout & Store Fit-Out: Complete Scandinavian interior layout blueprints, display fixture guidelines, and visual merchandising setups.
Initial Inventory Planning: Data-driven product assortment planning tailored to regional demand patterns.
Operational & Inventory Support
POS & POS Software Integration: Supply of inventory management tools, automated billing software, and stock-replenishment tracking.
Supply Chain Management: Continuous dispatch of fast-moving products and regular updates on monthly seasonal drops.
Staff & Management Training
On-Site & Classroom Training: Intensive training programs covering customer service standards, product knowledge, cashier operations, loss prevention, and inventory auditing.
Visual Merchandising Training: Guidance on product placement techniques to maximize cross-selling and impulse buys.
Marketing & Brand Building
National & Regional Marketing: Brand level promotional campaigns, digital ads, social media assets, and influencer partnerships.
Local Store Marketing (LSM): Templates and campaign toolkits for store inauguration events, seasonal sales, holiday bundles, and local promotional drives.
Ideal Candidate
Latt Liv looks for energetic partners who can represent the brand's premium value proposition in their local territory:
Business Acumen & Entrepreneurial Drive: Prior experience in retail management, distribution, hospitality, or fashion is beneficial, though not strictly mandatory if supported by strong manager hiring.
Investment Capacity: Financial capability to fund store build-out, initial inventory purchase, franchise fees, and working capital requirements.
Passion for Customer Experience: Dedication to maintaining high retail display standards, warm customer engagement, and clean store presentation.
Location Access: Preference for investors who hold or can secure commercial real estate space (600 – 1,200 sq. ft.) in top-tier shopping malls, high-footfall metro market streets, or prime commercial complexes.
Hands-On Leadership: Willingness to actively monitor store metrics, inventory turnover, and staff performance on a regular basis.
Financial Detail
The financial commitment for setting up a Latt Liv franchise in India typically follows a FOFO (Franchise Owned, Franchise Operated) model. Below is an estimated cost overview based on standard 800–1,200 sq. ft. store setups:
| Financial Metric | Estimated Value / Structure |
| Total Investment Required | ₹50 Lakhs – ₹60 Lakhs (Depending on store size & location) |
| Minimum Capital Required | ₹50 Lakhs |
| Franchise Fee | ₹5 Lakhs – ₹8 Lakhs |
| Infrastructure / Store Fit-out Cost | ₹15 Lakhs – ₹25 Lakhs (Interiors, racks, lightning, signage, POS) |
| Initial Stock / Inventory Purchase | ₹20 Lakhs – ₹25 Lakhs |
| Marketing & Opening Launch Budget | ₹2 Lakhs – ₹3 Lakhs |
| Working Capital Requirement | ₹3 Lakhs – ₹5 Lakhs |
| Royalty / Revenue Share | 0% Royalty (or gross margin sharing model depending on stock agreement) |
| Required Store Area | 600 sq. ft. – 1,200 sq. ft. |
| Expected Payback Period / ROI | 12 – 18 Months |
| Expected ROI Percentage | 35% – 50% per annum |