Established
2021
Franchise Units
10
Minimum Investment
₹ 15,00,000
Franchise Fee
₹ 4,00,000
Total Investment Range
₹ 15,00,000
Home Based
No
Description
In a fast-paced, urbanizing India, time is the ultimate luxury. As double-income households, young professionals, and college students seek convenience, the traditional dhobi (local washerman) system is rapidly giving way to organized, hygienic, and tech-driven care.
Enter Laundry Easy.
Laundry Easy is a premier, fast-growing laundry and dry-cleaning chain designed to bring hassle-free, eco-conscious, and professional fabric care straight to the consumer's doorstep. Centered on organic cleaning, water conservation, and a distinct "green and blue" visual theme, the brand represents a fresh, sustainable alternative to chemical-heavy legacy systems.
Instead of operating as a simple wash-and-fold shop, Laundry Easy positions itself as a "super service" cleaning provider. Franchisees can expand past garments into high-margin segments like dry cleaning, shoe cleaning, leather care, and vehicle detailing. Backed by proprietary customer-facing mobile apps, a robust CRM, and highly optimized operations, Laundry Easy turns a traditionally fragmented neighborhood service into a highly scalable, tech-backed business.
Background
Laundry Easy was born under parent company Early Age Consumer Service Pvt. Ltd. with a vision to organize the country's fragmented laundry market.
Established Year: 2021
Franchise Operations Started: 2023
Active Units: 10+ company-owned and franchise outlets nationwide, with rapid expansion plans across Tier 1, 2, and 3 cities.
Brand Mission: To provide accessible, premium, eco-friendly fabric care while empowering local entrepreneurs through structured, plug-and-play business models.
Industry Category: Retail & Consumer Services (Laundry, Dry Cleaning, and Specialized Fabric/Home Care).
Support Training
You do not need prior experience in retail or dry cleaning to run a Laundry Easy franchise. The brand handles the operational heavy lifting, providing support at every stage:
1. Pre-Launch & Site Selection
The real estate team assists in finding high-density residential areas, popular high streets, or easily accessible commercial markets. They analyze local footfall and household demographics to ensure your store is in a prime location.
2. Operational Training
Franchisees and staff undergo an intensive, practical training program. This covers machine operations, fabric sorting, chemical-to-water ratios, stain removal, and packaging standards. Detailed Operating Manuals are provided to keep store operations highly standardized.
3. Marketing & Customer Acquisition
Laundry Easy provides a complete 360-degree marketing playbook. This includes localized launch campaigns, flyers, store launch collateral, and digital marketing creatives. A dedicated corporate customer acquisition team helps direct neighborhood demand to your store from day one.
4. Proprietary Technology
Franchisees receive full access to Laundry Easy's proprietary CRM and customer-facing mobile apps. This software simplifies billing, tracks garment progress, manages home pickup and delivery routes, and monitors overall store metrics in real-time.
Ideal Candidate
Laundry Easy is looking for driven individuals who want to build a long-term service asset:
Entrepreneurial Mindset: Individuals with strong leadership skills who are eager to build, manage, and scale a customer-centric retail business.
No Technical Background Required: You don’t need to be an expert in laundry machinery; a willingness to follow established operating guidelines (SOPs) is what matters most.
Investment Capacity: Applicants should have clean capital matching the franchise tier, plus a buffer for initial working capital.
Location Preference: Commercial or highly populated residential neighborhoods across India with a minimum carpet area of 250 to 300 sq. ft.
Financial Detail
| Financial Parameter | Details |
| Total Initial Investment | ₹15 Lakhs + GST (Single Unit Model) |
| Franchise Brand Fee | ₹4 Lakhs + GST (Included in the ₹15L total) |
| Equipment & Machinery Cost | ₹8 Lakhs (Commercial washing & drying systems) |
| Furniture, Fixtures & Interior | ₹3 Lakhs (Store counters, garment racks, branding) |
| Required Store Space | 250 - 300 Sq. Ft. (Ground floor preferred) |
| Royalty / Commission Fees | Scalable, performance-based models (Discussed during agreement) |
| Expected Payback Period | 15 to 18 Months |
| Expected Return on Investment (ROI) | Up to 80% |
| Franchise Agreement Term | 9 Years (Renewable thereafter) |