Established
2013
Franchise Units
150
Minimum Investment
₹ 7,00,000
Franchise Fee
₹ 2,50,000
Total Investment Range
₹ 10,00,000
Home Based
No
Description
The Indian Quick Service Restaurant (QSR) segment is experiencing unprecedented growth, and right at the intersection of affordability and premium taste sits Laziz Pizza. Operating under the parent company Laziz Food & Beverages, the brand has carved out a unique market positioning as a proud, homegrown Indian pizza chain. Unlike international giants that often cater to a westernized palate at premium prices, Laziz Pizza specializes in an exotic product portfolio carefully engineered to satisfy local Indian taste buds. From rich, spicy vegetarian fusions to hearty non-vegetarian delights, the brand balances pocket-friendly pricing with superior quality.
Laziz Pizza’s reputation is built on an investor-friendly, hassle-free business model. By providing top-tier products without charging heavy overheads or imposing restrictive corporate mandates, the brand stands tall as a highly accessible and profitable option for first-time entrepreneurs and seasoned business owners alike.
Background
Established Year: Founded on August 15, 2013, celebrating Independence Day by bringing a purely Indian-owned QSR concept to life.
Founders & Leadership: The driving force behind the brand is Keirron J Patil (Founder & CEO), whose passion for culinary arts and over 15 years of diverse international business experience—including roots in the Russian subcontinent—helped shape the brand’s robust operational framework.
Industry Category: Food & Beverage – Quick Service Restaurant (QSR) / Pizzeria.
Active Franchise Units: Laziz Pizza has successfully expanded to 150+ operational outlets across India and neighboring regions like Nepal.
Brand Journey: Originating from Kolhapur, Western Maharashtra, the brand has grown seamlessly into a pan-India entity. It holds a corporate presence in key hubs including Noida, Lucknow, and Kolhapur, and is actively seeking further expansion across Tier-1, Tier-2, and Tier-3 Indian cities.
Support Training
1. Pre-Launch Support
Site Selection Assistance: Expert guidance to evaluate local footfall, demographic traits, high-street visibility, and mall spaces to secure the ideal commercial spot.
Kitchen Assembly & Layout: Supply of a comprehensive Start-Up Kit containing heavy-duty commercial equipment (Deck Pizza Oven, grill machine, French fries fryer, delivery boxes, branded pizza cutters, lifters, aprons, and POS software).
2. Operational & Academic Training
On-the-Job Training: A rigorous 7-day practical training program held at the corporate headquarters or designated training center.
Staff Accommodation: The company provides food and stay arrangements during the training phase for the franchisee (or store manager) and two kitchen staff members.
Operational Manuals: Detailed, step-by-step Standard Operating Procedures (SOPs) managing everything from dough preparation and topping portion control to billing and inventory management.
3. Marketing & Launch Support
Grand Launch Guidance: A corporate executive visits your location during the launch phase for final inspection and ground-level execution.
Collateral and Branding Material: Provision of high-quality marketing designs, customized local flyers, brochures with your store’s contact details, branded pizza cartons, and uniform t-shirts/caps.
Digital Integration: Immediate onboarding support onto major online food delivery aggregators to trigger immediate revenue.
Ideal Candidate
You do not need a background in hotel management or culinary arts to run a successful Laziz Pizza outlet. The brand seeks partners who possess:
Business Mindset & Passion: Driven individuals or small business organizations with a genuine commitment to building a retail food brand within their local territory.
Investment Capability: Financial readiness to clear the upfront setup costs, secure commercial retail spaces, and maintain minimal working capital.
Staff Management Skills: Ability to hire and manage a basic 4-to-5 member team (2 kitchen staff, 1 helper, 1 cash counter executive, and 2-3 delivery personnel).
Location Preferences: Commercial properties located in heavy-footfall areas, busy market streets, college campus vicinities, commercial complexes, or popular malls.
Financial Detail
| Particulars | Estimated Cost / Details |
| Total Initial Investment | ₹7 Lakhs to ₹10 Lakhs (+ GST) |
| One-Time Franchise Fee | ₹2,50,000 (Non-Refundable, Lifetime Agreement) |
| Kitchen Equipment & Assembly | ~₹2.36 Lakhs (Included in initial setup/Start-up kit) |
| Infrastructure, Interiors & Security | ~₹4 Lakhs (Varies based on site condition & area) |
| Royalty Fees | 0% (No profit sharing with the franchisor) |
| Expected Profit Margins | Up to 40% to 50% on gross sales |
| Anticipated Payback Period (Break-even) | 12 to 18 Months (Can range from 2–4 months for low-overhead setups) |