Established
1985
Franchise Units
5
Minimum Investment
₹ 50,00,000
Franchise Fee
₹ 10,00,000
Total Investment Range
₹ 80,00,000
Home Based
No
Description
The Indian ethnic wear market is undergoing a massive transformation. Modern consumers no longer view ethnic garments solely as seasonal, heavy festive apparel; instead, daily workwear, contemporary fusion wear, and comfortable silhouettes are driving a continuous, year-round retail boom. At the forefront of this revolution is Libas, an iconic fast-fashion ethnic wear brand that has seamlessly bridged the gap between timeless Indian craftsmanship and modern retail agility.
Operated under parent company Zivore Apparel Pvt Ltd, Libas has established itself as an absolute powerhouse in the women’s apparel sector. The brand is celebrated for its diverse inventory, which ranges from everyday cotton kurtas and smart office wear to premium artisanal occasion wear through its dedicated line, Libas Art. By dropping over 100 to 150 trend-driven styles weekly and managing thousands of active SKUs, Libas ensures that retail footfall is constant and consumer interest never wanes.
For an investor, a Libas franchise represents more than just a retail store; it is an entry into a highly optimized, omnichannel retail framework. Backed by massive multi-channel marketing campaigns featuring top-tier Bollywood stars like Sara Ali Khan and Kiara Advani, the brand enjoys widespread recognition across tier-1, tier-2, and tier-3 Indian cities. Investing in a Libas franchise allows you to capitalize on an incredibly loyal customer base, a sophisticated tech-driven supply chain, and a proven, high-yield retail business model designed for consistent local growth.
Background
Established Year: Founded in 1985 as a family retail business.
Franchise Inception: Shifted toward structured physical expansion and franchise modeling over the last decade, transitioning to a dominant corporate retail model.
Founders / Key Leadership: Founded by Sunil Keshwani and dynamically transformed by Sidhant Keshwani (Co-Founder & CEO), who evolved the company into a multi-hundred crore omnichannel fashion giant.
Franchise active Units: 5
Corporate Entity & Category: Headquartered in Noida, UP, operating under Zivore Apparel Private Limited. It occupies the highly lucrative Women's Ethnic Wear & Contemporary Fusion Wear retail category.
Support Training
Libas ensures that its franchise partners do not navigate the retail landscape alone. The brand provides comprehensive, end-to-end operational blueprints to safeguard your capital and maximize performance:
Pre-Launch & Site Selection: Corporate real estate teams offer intensive data-driven support to analyze local market footfall, evaluate catchment areas, and approve high-conversion retail locations (high streets or premium shopping malls).
Store Layout & Interior Architecture: To maintain brand uniformity, Libas provides detailed floor plans, layout guidelines, lighting specifications, and standardized visual merchandising fixtures.
Inventory Management & Tech Integration: Franchisees receive complete integration into Libas’ state-of-the-art POS and ERP software systems, enabling automated inventory replenishment, real-time stock tracking, and smooth omni-channel order management.
Staffing & Training Programs: Corporate trainers conduct comprehensive onboarding for retail staff, focusing on customer interaction techniques, product fabric knowledge, visual merchandising, and standard cash-handling protocols.
Marketing & Launch Campaigns: Libas coordinates major national marketing pushes, providing localized digital marketing collateral, localized launch event strategies, and regional promotional campaigns to drive rapid local footfall from day one.
Ideal Candidate
Libas selectively collaborates with ambitious partners who match the brand’s dynamic growth culture:
Business Background: Prior experience in retail management, apparel distribution, or consumer-facing service sectors is highly beneficial, though not strictly mandatory if operational discipline is demonstrated.
Financial Capability: Investors must possess liquid capital reserves capable of managing initial setup costs, brand fees, and initial operating working capital without straining business health.
Passion for Fashion Retail: A strong acumen for consumer lifestyle trends, proactive community engagement, and a commitment to upholding premium customer service standards.
Location Preferences: Access to commercial real estate with a carpet area of 750 to 1,500 Sq. Ft. in high-visibility commercial zones, major retail high streets, or premium tier-1/tier-2 lifestyle shopping malls.
Financial Detail
| Financial Metric | Estimated Range / Structure |
| Minimum Capital Required | ₹50 Lakhs (For standard formats) |
| Total Investment Range | ₹50 Lakhs – ₹80 Lakhs+ (Varies by store scale & location) |
| Franchise Fee | Approximately ₹10 Lakhs |
| Infrastructure & Fit-out Cost | ₹30 Lakhs – ₹50 Lakhs (Interior design, lighting, facade, IT) |
| Initial Inventory Capital | Varies by floor size and initial stock depth requirements |
| Working Capital Reserve | Recommended 3 to 6 months of operating cash flow |
| Royalty Fees / Revenue Sharing | Brand-standard commission model or ~15% royalty framework |
| Expected Gross Profit Margins | 25% to 40% on product lines |
| Target Break-Even Timeline | 18 to 24 Months |