Established
1991
Franchise Units
100
Minimum Investment
₹ 10,00,000
Franchise Fee
₹ 5,00,000
Total Investment Range
₹ 15,00,000
Home Based
No
Description
The Indian kidswear market is experiencing unprecedented growth, driven by rising disposable incomes, nuclear families, and an increasing awareness of global children's fashion trends. At the forefront of this revolution stands Lilliput, a brand that has become a household name across India for stylish, comfortable, and premium quality children's apparel.
Catering to the innocent yet adventurous phases of childhood—from newborn infants to active pre-teens—Lilliput bridges the gap between ultra-premium international luxury and everyday clothing. Every piece of clothing under the Lilliput umbrella is crafted keeping a child's delicate skin and vibrant lifestyle in mind. Our garments boast features like non-abrasive, easy-iron fabrics with balanced pH levels, low formaldehyde content adhering to stringent international standards, and vigorous button-and-needle safety testing.
Lilliput has established a highly sophisticated supply chain and a distinguished market positioning. By offering an extensively diverse wardrobe that includes casual wear, formal outfits, ethnic ensembles, sleepwear, and specialized accessories, Lilliput presents a world-class retail shopping experience. For an entrepreneur looking to enter the booming retail ecosystem in India, partnering with Lilliput provides an established, well-loved brand with massive local pull and a reliable, time-tested operating model.
Background
Established Year: Founded in 1991 as an export-focused manufacturing unit, Lilliput officially entered the domestic Indian retail sector with its first flagship Exclusive Brand Outlet (EBO) in 2003 at Greater Kailash, New Delhi.
Founders & Ownership: The brand was envisioned and built by Mr. Sanjeev Narula, who scaled the enterprise from a small facility with just 25 sewing machines into a retail powerhouse. Over the years, the brand attracted significant private equity attention and major institutional funding from prominent names like Bain Capital and Everstone Capital.
Industry Category: Apparel & Fashion Retail (Kids Wear & Accessories Segment).
Market Presence in India & Active Units: Lilliput has a pan-India footprint with a historically massive distribution network. The brand has operated over 100+ active franchise units and exclusive brand outlets, supplemented by hundreds of multi-brand shop-in-shops across tier-1, tier-2, and tier-3 cities.
Support Training
Lilliput provides its franchise partners with end-to-end operational backing to eliminate the guesswork from starting a retail business:
Pre-Launch & Site Selection Support: Expert guidance from the corporate team to evaluate footfall, real estate potential, and finalize locations on high streets or within premium shopping malls.
Infrastructure & Interior Layouts: Complete blueprint design, visual merchandising setups, and assistance with store layout configuration to ensure a uniform international-standard shopping experience.
Comprehensive Operational Training: Staff orientation and retail management training for store managers and cashiers, ensuring smooth daily workflows, stock taking, and customer relationship management.
Marketing & Promotional Support: National marketing campaigns, seasonal lookbook launches, digital media strategy, and localized advertising collateral designed to drive high footfall during major festivals and school holiday seasons.
Ongoing Supply Chain Management: Centralized automated inventory replenishment systems that ensure your store is always supplied with the fast-moving sizes and latest seasonal collections.
Ideal Candidate
Lilliput is looking for passionate business partners who want to dominate their local retail ecosystems. The ideal profile includes:
Business Acumen & Background: Individuals with a strong entrepreneurial mindset, prior experience in retail management, or corporate professionals with an understanding of customer service and business logistics.
Financial Capability: Investors with the liquid capital to cover the initial setup costs, real estate advances, and working capital demands required for premium retail environments.
Brand Passion: A genuine enthusiasm for the retail industry, kidswear fashion, and maintaining the prestigious customer experience standards set by the brand.
Location Preference: Willingness to secure a ground-floor commercial space measuring between 800 to 1,200 sq. ft. in highly visible areas like bustling high streets, premium neighborhood markets, or shopping malls.
Financial Detail
| Financial Component | Estimated Details / Requirements |
| Total Investment Required | ₹10 Lakhs – ₹15 Lakhs (Varies based on store size and location) |
| Minimum Initial Investment | ₹10 Lakhs |
| Franchise Fee | 5,00,000 |
| Required Store Area | 800 – 1,200 Sq. Ft. |
| Infrastructure Cost | Included in setup/furniture configurations as per brand parameters |
| Marketing & Advertising Budget | Co-shared / Included in initial framework |
| Working Capital | Recommended buffer for 3-6 months of operating overheads (rent/staff salaries) |
| Royalty Fees | High-margin model (Often structured with upfront stock margins of up to 28% net of taxes, minimizing recurring royalty pressures) |
| Expected Return on Investment (ROI) | 12% – 15% annually |
| Expected Break-Even Time | Roughly 9 Months |