Established
2007
Franchise Units
50
Minimum Investment
₹ 25,00,000
Franchise Fee
₹ 2,75,000
Total Investment Range
₹ 35,00,000
Home Based
No
Description
India’s automotive aftermarket is undergoing a massive shift as vehicle owners increasingly view car care not merely as a routine cleaning chore, but as an investment in asset protection and aesthetic maintenance. Lords of Detailing (operated under Liv India Autocare) stands at the forefront of this transformation as a premier brand in high-end vehicle restoration, Paint Protection Film (PPF), and ceramic coating technology.
The concept revolves around delivering precision-driven, laboratory-grade auto care that combines advanced surface chemistry with high-skilled craftsmanship. With premium car sales booming across tier-1, tier-2, and tier-3 Indian cities, Lords of Detailing has carved out a commanding market position as a high-margin, tech-enabled enterprise. The brand offers an accessible gateway for passionate entrepreneurs to tap into a high-demand luxury market with strong operational frameworks and repeat client retention.
Parent Company: Liv India Autocare Private Limited
Established Year: 2007 (Over 12+ years of industry experience)
Franchise Network: 50+ active units spanning major metros and growing tier-2/3 hubs across India.
Headquarters: Corporate office in Sector 117, Noida, UP; Registered office in Mayapuri Industrial Area, New Delhi.
Industry Category: Automobile Maintenance & Surface Protection Technology.
Background
The story of Lords of Detailing began over a decade ago under the parent entity Liv India Autocare Private Limited. Before transforming into a premier nationwide studio chain, the parent company established its presence in the automotive sector by sourcing, importing, and manufacturing state-of-the-art steam and high-pressure cleaning machinery. This foundational period provided deep operational experience in surface science, heavy-duty cleaning equipment, and specialized chemical formulations.
Recognizing that the Indian market relied heavily on informal, low-quality local washing centers, the founders saw an opportunity to bridge the gap between basic car cleaning and high-end automotive preservation.
Support Training
- Site Selection & Store Improvement: Traffic flow analysis, layout blueprints, bay dimensions (wet/dry), and stacking area setup.
Pre-Launch Training: An intensive 8-day hands-on technical, application, and sales program at the central training studio.
Operational & On-Site Launch: On-site coaching, POS/CRM software integration, and team handholding during store opening.
Marketing & Digital Growth: "Jump Start" initial marketing mix, continuous local area marketing assets, listing setups, and high-converting social media collateral.
Technical Guidance: Free ongoing technical assistance, workshops on emerging application methods, and regular product upgrades.
Ideal Candidate
- Target Investor: Dynamic entrepreneurs, passionate automotive enthusiasts, or multi-brand operators looking for strong diversification.
Skill Requirement: Automotive experience is not required. Strong customer service orientation and staff management capabilities are essential.
Investment Capability: ₹20 Lakhs to ₹35 Lakhs total budget capacity.
Space Requirement: 1,000 sq. ft. to 2,100 sq. ft. ground floor commercial site with good frontage and vehicle entry/exit access.
Financial Detail
| Parameter | Details |
| Minimum Investment Required | ~₹21.25 Lakhs (PRIME 3-Bay Model) |
| Total Investment Range | ₹25 Lakhs – ₹35+ Lakhs (Depending on PRIME, ZENITH, or APEX model) |
| One-Time Franchise Fee | ₹2,75,000 + GST |
| Infrastructure Setup & Fit-outs | ₹5 Lakhs – ₹9 Lakhs (Varies by floor area: 1,000 – 2,100 sq. ft.) |
| Equipment & Tech Setup | ₹15.6 Lakhs – ₹21.2 Lakhs (Includes bays, PPF kits, coatings, machinery) |
| Marketing & Setup Kit | ~₹2.8 Lakhs (Includes "Jump Start" marketing, POS system, orientation kit) |
| Working Capital | ₹2 Lakhs – ₹4 Lakhs |
| Royalty Fees | 0% (No ongoing royalty on monthly studio earnings) |
| Expected ROI | Up to 90% – 100%+ within first 12–24 months |
| Break-Even Time | Estimated 9 to 12 Months |