Established
2024
Franchise Units
20
Minimum Investment
₹ 2,00,000
Franchise Fee
Inquire
Total Investment Range
₹ 5,00,000
Home Based
No
Description
Tea is not just a hot beverage in India; it is a daily ritual, a conversation starter, and an emotion. While local tea stalls have catered to millions for generations, urban consumers increasingly demand hygienically brewed, consistently flavored tea served in clean surroundings. Maa Ki Chai bridges this gap between nostalgic, comforting tea stalls and modern retail formats.
Built on the concept of serving authentic, comforting beverages reminiscent of home-brewed tea, Maa Ki Chai has rapidly built a strong market footprint across India. The brand positions itself as an affordable, quick-service tea chain that blends classic recipes—like kulhad chai, jaggery tea, and spiced brews—with contemporary outlet design and efficient operational systems.
By operating under a low-investment, high-margin, chef-less model, Maa Ki Chai offers an accessible route into India's expanding Food & Beverage (F&B) franchise industry.
Why Invest in this Franchise?
Zero-Royalty Business Model: Unlike traditional food and beverage franchises that charge 5% to 8% monthly royalties on gross sales, Maa Ki Chai operates on a zero-royalty framework. Store owners keep 100% of their net operating profits.
High Margin Potential: Tea and quick-service snacks carry some of the highest profit margins in the food service sector. The brand yields product-level gross margins between 40% and 50%.
Chef-Less & Standardized Operations: Outlets rely on standardized pre-mixes and simple brewing protocols, eliminating the need for expensive specialized chefs or skilled kitchen staff.
Compact Footprint & Low Overhead: Outlets require minimal physical space (starting from 100 sq. ft.), significantly reducing real estate costs, fitting expenses, and monthly utility overheads.
Quick Payback Period: Thanks to low initial capital requirements and steady footfall, franchise partners typically achieve full capital recovery within 4 to 10 months.
Background
Establishment Year: Founded in 2024 under parent company Sandhya Foods.
Franchise Operations Started: 2024.
Current Outlet Footprint: 20+ active franchise units along with company-owned outlets expanding across Pan-India.
Brand Journey & Market Presence: Maa Ki Chai was launched to institutionalize India’s unorganized tea market. Recognizing that traditional chai tapris often lack hygiene standards while western-style coffee chains remain price-prohibitive for daily consumption, the founders engineered a standardized, hygienic, and scalable model. The brand targets high-density zones like IT parks, commercial districts, transit hubs, and university clusters.
Industry Category: Food & Beverage (QSR / Specialty Beverage Kiosk).
Support Training
Maa Ki Chai offers end-to-end operational assistance to ensure smooth setup and ongoing store operations:
Site Selection & Store Setup: Dedicated support in evaluating commercial viability, footfall metrics, visibility, and lease negotiation for prospective locations. Assistance with kitchen layout design and signage installation.
Comprehensive Staff Training: Hands-on training programs (onsite or at headquarters) covering beverage preparation, point-of-sale (POS) software handling, hygiene compliance, and inventory management.
Supply Chain & Raw Material Sourcing: Supply of proprietary tea blends, jaggery premixes, and branded packaging materials to preserve flavor uniformity across all outlets. Guidance on sourcing local fresh ingredients like milk and ice from approved vendors.
Marketing & Launch Support: Digital marketing assets, grand opening promotion plans, local neighborhood marketing templates, and listing support on major food delivery platforms.
Licenses & Legal Assistance: Step-by-step guidance in obtaining necessary trade clearances, including FSSAI registration, GST filing, and local municipal health licenses.
Ideal Candidate
Maa Ki Chai looks for partners who possess drive, local market knowledge, and commitment to store execution:
Target Entrepreneurs: First-time business owners, aspiring retail entrepreneurs, young professionals looking for side ventures, or existing multi-brand QSR operators seeking a high-velocity product line.
Skillset & Aptitude: Strong customer service orientation, basic team management skills, and active involvement in daily operations or staff supervision.
Location Preference: Ground-floor commercial properties, tech parks, metro stations, college campuses, hospital zones, high streets, or busy market centers with steady foot traffic.
Space Requirements: 100 to 150 sq. ft. for a standard kiosk; 150 to 300+ sq. ft. for seating cafe formats.
Financial Detail
| Financial Metric | Breakdown / Details |
| Minimum Capital Investment | ₹2,00,000 |
| Total Setup Cost Range | ₹2,00,000 – ₹5,00,000 (depending on store size and location type) |
| Franchise / Brand Fee | Included within the initial package options |
| Equipment & Branding Kit | Includes induction/gas brewing setups, point-of-sale system, initial stock kit, menu boards, and signage |
| Working Capital Requirement | ₹20,000 – ₹40,000 (for initial rental deposit, staff wages, and local inventory) |
| Monthly Royalty Fee | ₹0 (Zero Royalty) |
| Monthly Marketing Fee | ₹0 |
| Expected Gross Profit Margin | 40% – 50% |
| Expected Net Operating Margin | 25% – 32% |
| Estimated Payback Period | 4 – 10 Months |