Established
1990
Franchise Units
10
Minimum Investment
₹ 50,00,000
Franchise Fee
₹ 5,00,000
Total Investment Range
₹ 1,00,00,000
Home Based
No
Description
If you have ever spent time exploring the food culture of Jaipur, chances are you’ve heard of Mamu's. What started as a modest cafe has organically grown into an iconic institution, celebrated for its vibrant atmosphere, creative continental and fusion fare, and deep-rooted customer loyalty. Today, Mamu’s Infusion stands as the modern, elevated evolution of that beloved legacy—combining the warmth of neighborhood dining with a polished, contemporary restaurant experience.
The concept behind Mamu's Infusion is centered on high-volume, accessible fine-casual dining. The menu bridges crowd-pleasing comfort foods—from signature artisanal pizzas, gourmet sandwiches, and handcrafted coffees to experimental fusion dishes and international favorites. This balanced blend of casual street-style energy and upscale cafe aesthetic allows the brand to capture diverse demographics, from university students and working professionals to families looking for a reliable weekend spot. In the competitive Indian F&B market, Mamu's Infusion occupies a high-demand sweet spot: premium-feeling ambiance without aggressive fine-dining price barriers.
Background
Established Year: Founded in 1990 as Mamu's Café.
Franchise Launch Year: Commenced formal franchising in 2017.
Founder: Ashwini Joshi.
Active Outlets: ~10 units operational (combination of COCO and FOFO outlets).
Brand History: Started as a small street-side eatery serving coffee and fast bites, Mamu's gained immense popularity in Jaipur. Driven by continuous culinary innovation—including winning multiple awards such as the Times Food & Nightlife Award—the brand officially evolved into Mamu's Infusion to meet growing demand for a sophisticated yet accessible cafe-restro experience.
Industry Category: Food & Beverage / Fine-Casual Cafe & Restaurant.
Market Presence: Strong footprint across Rajasthan, expanding actively across Tier-1 and Tier-2 cities in India.
Support Training
Site Selection & Store Layout: Full assistance in evaluating foot traffic, demographic fit, and architectural layouts to maximize seating density and kitchen efficiency.
Comprehensive Pre-Launch Training: Intensive training modules covering front-of-house hospitality, inventory management, customer service standards, and kitchen prep guidelines.
Supply Chain & Vendor Access: Direct access to vetted vendor networks and central kitchen bases to maintain consistent taste across all locations.
Marketing & Local Launch Activation: Strategic guidance for grand openings, local PR campaigns, social media marketing templates, and aggregator platform integration.
Ongoing Operational Audits: Periodic visits from field teams to audit food quality, hygiene standards, service velocity, and financial efficiency.
Ideal Candidate
Business Acumen: Passionate entrepreneurs, family business owners, or existing F&B investors looking to diversify into a proven casual dining concept.
Hands-on Commitment: Franchise partners who plan to actively oversee store operations or assign a dedicated, well-trained unit manager.
Financial Capability: Unencumbered capital to meet setup expenses, initial working capital requirements, and sustained operational runway.
Preferred Location Real Estate: Prominent high-street retail zones, bustling commercial centers, upscale residential neighborhoods, or premium shopping malls with high foot traffic.
Financial Detail
| Financial Parameter | Details |
| Total Investment Required | ₹50 Lakhs – ₹1 Crore (depending on site size & condition) |
| Minimum Capital Required | ₹50 Lakhs |
| Franchise Fee | ₹5 Lakhs – ₹12 Lakhs (+ Applicable Taxes) |
| Space Required | 1,500 – 2,500 Sq. Ft. |
| Infrastructure / Fit-Out Cost | Covers interior design, kitchen equipment, HVAC, furniture, & POS systems |
| Marketing Budget (Local) | 2% – 3% of monthly gross revenue |
| Royalty Fee | 7% – 8% of monthly sales |
| Working Capital Needed | ₹5 Lakhs – ₹10 Lakhs |
| Expected Payback Period | 18 – 24 Months |
| Expected ROI | 30% – 35% annually |
| Revenue Streams | Dine-In, Takeaway, Online Delivery, & Private Event Catering |