Established
2019
Franchise Units
00
Minimum Investment
$106,650
Franchise Fee
$32,500
Total Investment Range
$220,800
Home Based
No
Description
Let’s be honest: most people think you have to be sitting on a dock in Maine to get a world-class lobster roll. Masshole Lobster Truck is here to prove that theory dead wrong. Born from a passion for authentic, high-quality Atlantic seafood and a unapologetic "Masshole" attitude, we’ve built a brand that’s about more than just food—it’s about an experience. We don’t do "filler," we don’t do "imitation," and we certainly don’t do "boring."
Our concept is simple but lethal in the mobile food industry: we source the freshest sustainably caught lobster and serve it up in ways that make people stop in their tracks. Whether it’s our signature buttery rolls or our creative seafood twists, we’ve carved out a premium niche in the booming food truck market. By positioning ourselves as a high-end mobile eatery, we avoid the massive overhead of traditional brick-and-mortar restaurants while maintaining the kind of cult following that ensures a line around the block every time the engine starts.
Background
- Founded: 2019
- Founders: Adam J. Arkeilpane
- Franchise active Units: N/A
- Industry Category: Food & Beverage / Mobile Catering / Seafood
- Market Presence: Rapidly expanding across the USA, with a strong foothold in the Southeast and growing national interest.
The journey started with a simple realization: the South was starving for a real New England lobster roll. What began as a single truck fueled by grit and butter quickly evolved into a regional phenomenon. Our ownership team didn't just want to build a business; they wanted to build a standard. Today, Masshole Lobster Truck is recognized as a leader in the premium mobile food space, known for sourcing 100% wild-caught lobster and maintaining a supply chain that ensures quality regardless of where the truck is parked.
Support Training
Pre-Launch Support: We assist with truck sourcing, custom kitchen builds, and navigating the often-confusing world of local health department permits and licensing.
The "Masshole" Academy: A comprehensive training program covering everything from lobster prep and secret sauce recipes to inventory management and staff training.
Operational Systems: Access to our proprietary POS systems, scheduling software, and supply chain partners.
Marketing Firepower: You get a full arsenal of branding materials, social media playbooks, and national brand recognition to ensure your first day is a "sold out" day.
Ongoing Mentorship: Regular check-ins, menu innovations, and peer-to-peer networking with other franchise owners to share best practices.
Ideal Candidate
The Entrepreneurial Spirit: You’re a go-getter who isn't afraid to roll up your sleeves. You understand that a food truck is a high-energy environment.
Background: Previous experience in hospitality or retail management is a plus, but a "guest-first" mentality is the only non-negotiable.
Passion for Quality: You must be obsessed with maintaining our high standards. If you're okay with "good enough," this isn't the brand for you.
Financial Capability: Applicants should have the liquid capital required for the initial setup and the first few months of operation.
Location Strategy: We look for franchisees who know their local territory—the best breweries, the busiest office parks, and the most lucrative event circuits.
Financial Detail
Total Investment Range: $106,650 – $220,800
Franchise Fee: $32,500
Royalty Fee: 8% of gross revenue
Liquid Capital Required: $50,000