Established
2018
Franchise Units
00
Minimum Investment
₹ 1,50,000
Franchise Fee
₹ 50,000
Total Investment Range
₹ 3,00,000
Home Based
No
Description
The quick-service restaurant (QSR) and dessert segment in India is experiencing unprecedented growth, driven by a young demographic seeking fun, indulgent, and accessible treat destinations. Milkie Mustache steps directly into this market with a playful, high-margin, beverage-and-dessert concept centered around rich milkshakes, thick shakes, smooth ice creams, and handcrafted desserts. The brand name itself evokes a classic, universal memory: the foamy, happy mustache you get after taking a deep sip of a thick, flavorful milkshake.
Designed around a low-capex, high-velocity business model, Milkie Mustache focuses on delivering visual appeal and taste consistency across all menu items. The brand targets urban youth, college students, families, and young professionals who love quick indulgence and Instagram-worthy food experiences. By keeping inventory simple and standardizing core prep routines, Milkie Mustache enables store managers to operate with high profit margins and minimal waste. As an emerging player in India's beverage sector, it offers prospective entrepreneurs an accessible entry into food franchising without the massive overhead associated with traditional fine-dining or large-format QSR setups.
Background
- Brand Name: Milkie Mustache
Founded In: 2018
Founder: Murugesan
Head Office: Chennai, Tamil Nadu, India
Organization Type: Partnership Firm
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) – Shakes, Juices & Desserts
Market Presence: Established strong regional footprint in South India (primarily Tamil Nadu & Puducherry) with expansion plans across tier-1, tier-2, and tier-3 Indian cities.
Active Units: N/A
Brand Journey: Started as a local milkshake and dessert shop aimed at providing premium-quality shakes at friendly price points, Milkie Mustache quickly grew popular for its taste consistency and creative menu lineup. Recognizing the scalability of the beverage kiosk format, the leadership transitioned into franchising to empower local entrepreneurs across India.
Support Training
- Site Selection & Store Layout: Assistance in evaluating foot traffic, selecting high-potential locations (malls, high streets, college areas), and creating standardized floor plans.
Operational Training: Hands-on kitchen and counter management training for store personnel covering hygiene standards, portion control, recipe consistency, and inventory management.
Pre-Launch Setup: Vendor onboarding, supply chain linkages for raw materials, machinery setup, and POS/billing integration.
Marketing & Promotions: Localized grand opening support, promotional collateral templates, unit interior/exterior branding visuals, and guidance on digital marketing campaigns.
Online Delivery Integration: Complete onboarding support for third-party delivery partners to ensure immediate online order revenues.
Ongoing Operational Audits: Regular menu updates, quality control checks, and seasonal product development support.
Ideal Candidate
- Entrepreneurial Passion: Individuals passionate about the food and beverage industry who want to manage a fun, customer-centric retail brand.
Business Background: Prior experience in retail, QSR management, or customer service is a plus, though first-time entrepreneurs are welcome given the brand's simple operational model.
Investment Capability: Financially prepared to cover the total initial outlay (Rs. 1.5 Lakhs to Rs. 3 Lakhs) alongside maintaining working capital reserves.
Location Preference: Access to or willingness to secure a 200–300 sq. ft. commercial space in high-footfall locations—such as near educational institutes, market high-streets, food courts, transit hubs, or dense residential pockets.
Age & Eligibility: Indian citizens aged 21 years and above with valid local business registration documents.
Financial Detail
| Parameter | Details |
| Total Investment Required | ₹1.5 Lakhs – ₹3 Lakhs |
| Minimum Capital Required | ₹1.5 Lakhs |
| Franchise Fee | ₹50,000 – ₹1 Lakh |
| Infrastructure / Fit-Out Cost | ₹1 Lakh – ₹2 Lakhs (includes equipment, counter setup, AC & CCTV) |
| Space Required | 200 – 300 Sq. Ft. |
| Staffing Required | 1 – 2 Employees |
| Royalty / Revenue Share | 10% – 15% (Franchisee retains 85% – 90% gross profit share) |
| Marketing Budget | Included within initial setup / local promotional pool |
| Working Capital Needed | ₹30,000 – ₹50,000 (for operational inventory & petty expenses) |
| Franchise Agreement Tenure | 2 Years (Renewable) |
| Expected ROI Timeframe / Break-Even | 12 – 18 Months |
| Potential Revenue Streams | Direct store counter sales, takeaway orders, online food delivery channels, and event/party catering bundles. |