Established
2017
Franchise Units
20
Minimum Investment
₹ 5,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 10,00,000
Home Based
No
Description
There is something uniquely comforting about a simple, well-cooked meal that reminds you of home. In India's booming Fast Casual and Quick Service Restaurant (QSR) sector, where fast food often dominates the landscape, Mom’s Kitchen carved out a distinct niche by serving what urban India craves most: wholesome, delicious, and authentic home-style food at accessible prices.
Founded on the principle of bridging the gap between takeaway convenience and home-cooked comfort, Mom's Kitchen delivers classic North Indian and regional comfort meals that resonate with college students, young working professionals, and busy families alike. The brand’s positioning blends low-overhead operating models—such as QSRs, express outlets, and cloud kitchens—with high-frequency daily meal orders.
Following its strategic acquisition by SGF India (Spice Grill Flame), Mom's Kitchen has unlocked new scale, streamlined central supply chains, and established robust franchise management practices. For entrepreneurs and F&B investors looking for an accessible entry point into India’s ₹5-lakh-crore food services market, Mom’s Kitchen offers a high-turnover, quick-payback business model designed for consistent daily cash flows.
Background
Established Year: Founded in 2017 by Mr. Mahesh Chopra in Chandigarh.
Franchise Active Units: 20+ dedicated outlets across North and Central India, forming part of a broader combined brand footprint of over 100+ locations under its parent enterprise.
Founders & Key Leadership: Originally created by Mahesh Chopra; strategically acquired and scaled by SGF India (Spice Grill Flame) under the leadership of Founder Kewal Ashwini Ahuja.
Brand Journey & Ownership: Starting as a single outlet focused on providing clean, homestyle meals for out-of-station students and young corporate workers, the brand expanded across Chandigarh and nearby regions. Recognizing its organic growth and customer loyalty, SGF India acquired Mom's Kitchen in 2024 to accelerate its Pan-India franchise expansion.
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) / Cloud Kitchen & Casual Dining.
Market Presence in India: Strong footprint in Tier-1 and Tier-2 cities across Chandigarh, Punjab, Haryana, Delhi-NCR, and expanding into Tier-2 growth hubs across Northern and Central India.
Support Training
Complete Franchisor Commitment: From site selection to your opening day ribbon-cutting, Mom’s Kitchen provides end-to-end guidance so you can run an efficient food outlet even without prior restaurant experience.
1. Pre-Launch & Site Selection
Expert evaluation of high-footfall locations (commercial hubs, college areas, metro corridors, dense residential pockets).
Floor plan layout design, kitchen ergonomics, and turnkey interior design guidelines.
Assistance with vendor sourcing for kitchen equipment, POS billing software, and CCTV setups.
2. Staff Training & Culinary Standard Operating Procedures (SOPs)
On-site and central training for kitchen staff, cooks, and front-of-house personnel.
Recipe standardization manuals to ensure uniform portion sizes, taste consistency, and minimal raw material wastage.
Hygiene, food safety, and FSSAI compliance protocols.
3. Operational & Supply Chain Support
Centralized supply chain access for essential raw materials, premixes, and packaging.
Integrated POS and inventory management systems to track daily sales, stock usage, and profit margins in real time.
Regular field support and periodic audit visits by brand operations managers.
4. Marketing & Digital Growth
National aggregator setup and menu optimization on Zomato, Swiggy, and ONDC.
Local store marketing (LSM) toolkits, inaugural offer collateral, and social media templates.
Brand-wide digital marketing campaigns and micro-influencer tie-ups in your city.
Ideal Candidate
Mom’s Kitchen looks for business partners who bring energy, local insight, and operational dedication. No prior master-chef experience is required, but a passion for hospitality and customer satisfaction is essential.
Target Investor: First-time entrepreneurs, existing F&B operators looking to diversify, corporate professionals seeking a secondary income stream, or family-owned businesses.
Business Acumen & Passion: Hands-on involvement or strong oversight of daily management, customer service standards, and local marketing.
Investment Capability: Possessing unencumbered capital of ₹5 Lakhs to ₹10+ Lakhs for initial setup and working capital cushion.
Location Preferences:
High-density residential zones, IT parks, university campuses, food courts, or busy commercial streets.
Carpet area requirement: 250 to 500 sq. ft. for QSR / Takeaway / Cloud Kitchen models; higher square footage for full Casual Dining setups.
Financial Detail
| Financial Parameter | Details & Estimates |
| Total Investment Range | ₹5,00,000 – ₹10,00,000 (varies based on format & space) |
| Minimum Capital Required | ₹5,00,000 |
| Franchise Brand Fee | ₹2,00,000 – ₹3,00,000 (one-time fee) |
| Space / Floor Area | 250 sq. ft. – 500 sq. ft. |
| Infrastructure & Equipment Setup | ₹2,50,000 – ₹4,50,000 (kitchen equipment, interior, signages, POS) |
| Initial Working Capital | ₹50,00,00 – ₹1,50,000 |
| Marketing & Launch Budget | ₹30,000 – ₹50,000 |
| Royalty / Brand Fee | 3% – 5% of monthly net sales |
| Expected Payback / Break-even | 12 to 18 months |
| Expected ROI | 35% – 50% annually |