Established
1998
Franchise Units
45
Minimum Investment
₹ 3,00,000
Franchise Fee
₹ 50,000
Total Investment Range
₹ 5,00,000
Home Based
No
Description
India's sweet tooth is experiencing a massive evolution, transitioning from standard frozen desserts to premium, authentic, and high-quality milk-based treats. Positioned perfectly at the intersection of heritage and modern dessert culture is Mor N Rich, a premier kulfi and ice cream brand that has carved a major niche in the Indian confectionery landscape. Starting as a humble family-led initiative, Mor N Rich has transformed into a beloved brand synonymous with purity, nostalgia, and rich texture.
Unlike conventional ice cream parlors that rely heavily on synthetic flavorings, Mor N Rich takes absolute pride in its craft. The brand delivers a diverse menu of over 135+ premium natural ice creams, traditional kulfis, roll-cut variants, creative sundaes, and thick shakes—all made using 100% real milk, fresh fruits, and high-quality dry fruits with zero compromises. With an expansive manufacturing framework, a robust multi-state distributor network, and a fast-growing retail footprint, Mor N Rich stands tall as a highly lucrative, low-risk food and beverage business opportunity for aspiring entrepreneurs across India.
Background
Established Year: 1998
Franchise Commenced Year: 2020
Founders: Mr. Jagdish Mor & Mrs. Hansa Mor
Current Active Units: 45+ Retails Outlets and 40+ Distributors
Brand Origin / Headquarters: Ahmedabad, Gujarat
Industry Category: Food & Beverage / Ice Cream Parlor & Traditional Desserts
The Brand Journey
The story of Mor N Rich began in 1998 in Ahmedabad with a modest 10-liter batch production of handcrafted kulfis. Driven by the philosophy of Ubuntu ("We are because you are") and a fierce passion for keeping traditional kulfi-making authentic, the founders scaled the business step by step. By 2007, they established their first dedicated ice cream production unit.
Today, the parent company operates ultra-modern, high-capacity manufacturing facilities (including central plants in Ahmedabad and Indore) capable of churning out tens of thousands of kulfis and milk-based ice creams daily under strict hygienic standards. Having fully dominated the market in Gujarat and parts of Madhya Pradesh and Maharashtra, Mor N Rich is aggressively expanding its footprint pan-India.
Support Training
Mor N Rich provides a 360-degree ecosystem to ensure that even individuals without a background in the food industry can run a thriving outlet.
Pre-Launch & Site Selection Support: The brand provides strict site guidelines and assists in evaluating high-footfall target areas like high streets, premium commercial markets, and spaces near educational institutes.
Operational Training: Franchise partners and their recruited staff receive rigorous hands-on training at the company's Head Office. Training covers inventory management, portion control, machine maintenance, and customer service.
Supply Chain & Raw Materials: Complete menu integration is managed seamlessly. The brand directly supplies all core products, ingredients, and branded eco-conscious packaging materials to maintain taste consistency across all outlets.
Marketing & Advertising: Franchisees receive complete local store marketing kits, brochures, and pamphlets. The corporate team also spearheads grand-opening digital campaigns and seasonal marketing strategies to drive foot traffic.
Academic & System Support: Franchisees are provided with comprehensive operational manuals and billing/IT system configurations to manage sales records efficiently.
Ideal Candidate
Mor N Rich is looking to collaborate with forward-thinking business owners who share their core value of spreading happiness.
Entrepreneurial Passion: Individuals who are genuinely enthusiastic about the food and beverage industry and maintaining great customer relationships.
Investment Capability: Candidates must have a stable financial backing to cover the initial setup costs, asset acquisition, and initial months of operating capital.
Business Background: While past experience in running a restaurant or retail store is preferred, a strong background in management, sales, or corporate leadership is highly valued.
Location Preference: Ideal candidates should own or be capable of leasing a commercial property in high-visibility areas, premium high streets, popular shopping malls, or family-oriented residential zones.
Financial Detail
| Financial Component | Take-Away / Kiosk Model | High-Street / Parlor Model |
| Minimum / Total Investment | ₹3,00,000 – ₹5,00,000 | ₹6,50,000 – ₹8,00,000 |
| Franchise / Brand Fee | ₹50,000 | ₹50,000 – ₹2,00,000 |
| Required Area / Infrastructure | 100 – 150 Sq. Ft. | 200 – 400 Sq. Ft. (up to 1,500 Sq. Ft.) |
| Equipment & Machinery Cost | Included in investment setup | Approx. ₹2,00,000 |
| Furniture, Fixtures & Branding | Approx. ₹25,000 – ₹50,000 | Approx. ₹3,40,000 |
| Initial Stock & Packaging | ₹50,000 – ₹60,000 | Included in setup |
| Monthly Working Capital | Approx. ₹30,000 | Varies based on rent & labor |
| Royalty Fees | 0% | 0% |
| Expected Return on Investment (ROI) | Up to 40% (Model-dependent margins) | 111% – 138% annualized efficiency |
| Estimated Break-Even Time | 6 to 8 Months | 12 to 15 Months |