Established
2019
Franchise Units
5
Minimum Investment
₹ 16,00,000
Franchise Fee
₹ 4,00,000
Total Investment Range
₹ 20,00,000
Home Based
No
Description
The quick-service food and gifting sector in India is undergoing a massive shift. Urban consumers no longer limit their celebrations to traditional business hours, driving demand for round-the-clock convenience. Mr. Delight 24, operated under Kulaj Foods Private Limited, was founded to capture this demand by combining a premium bakery, café, and 24/7 gifting service into a single operational framework.
The concept addresses a clear gap in the market: late-night cake deliveries, fresh flowers, artisanal confectionery, and quick café bites delivered seamlessly around the clock. By running a hybrid model—combining physical dine-in/takeaway space with high-volume digital delivery orders through aggregators like Swiggy and Zomato—Mr. Delight 24 maximizes revenue per square foot. The brand eliminates the seasonal dips common in traditional bakeries by diversifying its product catalog across daily café food, milestone celebration cakes, and corporate or personal gifting options. For franchise partners, this translates into consistent footfall during the day and sustained delivery volume late into the night.
Background
| Parameter | Details |
| Parent Entity | Kulaj Foods Private Limited |
| Established Year | Founded in 2018 (Commenced Commercial Operations in 2019) |
| Franchise Launch Year | 2019 |
| Current Active Units | 5+ Outlets (Expanding Pan-India) |
| Industry Category | Food & Beverage / Bakery, Café, & Gifting Services |
| Corporate Vision | To become India's most accessible, reliable 24/7 platform for cakes, confectionery, and expressive gifting. |
Since starting its journey in 2018, Mr. Delight 24 has evolved from a single-unit bakery concept into a scalable, multi-channel food brand. Built on the core idea that "happiness shouldn't wait for business hours," the company spent its early years refining supply chains, perfecting shelf-stable packaging for transit, and standardizing recipes. Today, Kulaj Foods Private Limited is expanding the Mr. Delight 24 footprint across metro cities, Tier-1, and Tier-2 hubs through unit and multi-unit franchise partnerships.
Support Training
Mr. Delight 24 provides a 360-degree support ecosystem to guide franchise owners from site selection to day-to-day management.
Pre-Launch Support
Site Selection & Audit: The brand team evaluates proposed locations, analyzing footfall traffic, demographic fit, delivery radius viability, and accessibility.
Store Layout & Interior Design: Complete 2D/3D layout plans, kitchen ergonomics, counter placement, and signage design to maintain brand uniformity across all outlets.
Vendor & Equipment Procurement: Guidance and direct connections for sourcing commercial ovens, display chillers, POS terminals, and packaging materials at pre-negotiated rates.
Operational & Staff Training
15-Day Comprehensive Training: Intensive hands-on training for the franchisee and staff covering kitchen prep, store management, customer service, and inventory control.
Standard Operating Procedures (SOPs): Access to detailed operation manuals outlining opening/closing checklists, health and safety standards, and recipe compliance.
Billing & Tech Integration: Full setup of POS software, inventory tracking, and onboarding onto major online delivery platforms.
Marketing & Growth Support
Launch Campaigns: Pre-launch hyper-local advertising, social media promotion, and promotional offers to generate immediate awareness.
Ongoing R&D & Menu Management: Regular introduction of new cake designs, seasonal gift hampers, and menu updates to keep customer retention high.
Ideal Candidate
Mr. Delight 24 looks for franchise partners who are motivated to build a scalable business in their local region. Prior F&B experience is helpful but not mandatory due to the comprehensive training provided.
Enterprising Mindset: Individuals, first-time entrepreneurs, or existing business owners looking to diversify into a high-margin F&B retail brand.
Operational Involvement: Operators willing to directly supervise store managers, monitor inventory levels, and ensure service quality.
Investment Capability: Financial capacity to meet the capital requirements (approx. ₹16L – ₹20L) along with adequate initial working capital reserves.
Location Requirements:
Property Type: Ground floor commercial space, high-street retail, prominent shopping malls, or dense residential hubs with high night-time delivery access.
Space Required: 400 Sq. Ft. to 1,200 Sq. Ft. (depending on whether operating an express counter or a full-scale café/bakery model).
Infrastructure Needs: Dedicated commercial electricity load, water connection, high-speed internet, and billing setup.
Financial Detail
The financial structure for a single-unit Mr. Delight 24 outlet is straightforward, with clear capital allocation across store setup, equipment, and initial marketing.
| Financial Head | Estimated Cost / Terms |
| Total Estimated Investment | ₹16 Lakhs – ₹20 Lakhs |
| Franchise / Brand Fee | ₹4,000,00 (Included in Total Investment) |
| Kitchen Equipment & Appliances | ~₹8,000,00 (Ovens, display counters, freezers, POS, etc.) |
| Fit-outs, Furniture & Fixtures | ~₹6,000,00 (Varies based on store size & layout) |
| Initial Marketing & Launch Budget | ~₹2,000,00 (Local campaigns & digital promotions) |
| Royalty Fee | 0% (No ongoing royalty charged by brand) |
| Target Return on Investment (ROI) | 35% – 40% annually |
| Estimated Payback Period | 18 – 30 Months |
| Agreement Term | Renewable multi-year franchise agreement |