Established
2007
Franchise Units
100
Minimum Investment
₹ 25,00,000
Franchise Fee
₹ 30,00,000
Total Investment Range
₹ 50,00,000
Home Based
No
Description
The Indian beauty and cosmetics landscape is undergoing a massive shift. Today’s consumer is highly aware, trend-conscious, and constantly searching for a personalized shopping environment that brings both domestic classics and international trends under one roof. Stepping directly into this sweet spot is NewU, India’s premier one-stop beauty, health, and wellness retail destination.
Operated under the expert wing of H & B Stores Limited—a 100% wholly-owned subsidiary of Dabur India Ltd—NewU seamlessly bridges the gap between high-end luxury and everyday affordability. Positioned as a youthful, fashionable, and highly accessible multi-brand retail format, it caters extensively to Gen Z and millennial shoppers who value authenticity and variety.
By offering an interactive, modern store layout where customers can explore cosmetics, skin care, hair care, fragrances, and personal grooming items, NewU has established an authoritative market presence. For modern entrepreneurs, partnering with NewU doesn't just mean launching a retail store; it means stepping into a beautifully curated ecosystem backed by one of India’s most trusted FMCG legacies.
Background
Established Year: 2007 (First flagship store opened in early 2008 in Rajouri Garden, Delhi).
Franchise Commenced: 2014
Active Units: 100+ operational stores across more than 40 cities in India.
Founders/Parent Company: Founded as a strategic retail venture by H & B Stores Limited, under the umbrella of Dabur India Ltd (spearheaded historically by the Burman Family).
Brand Journey & History: Launched to institutionalize beauty retail in India, NewU revolutionized the segment by introducing global standard layouts (originally designed by UK-based brand agency Pikefell) backed by integrated SAP inventory management. It quickly earned industry accolades, including the "Most Admired New Retail Launch" at the Images Retail Awards.
Industry Category: Multi-brand Beauty, Cosmetics, and Wellness Retail.
Support Training
Pre-Launch Support: The corporate team actively assists in site selection, conducting detailed demographic and footfall analyses. They provide standard layout blueprints, detailed interior fit-out guidelines, and facilitate the complete architectural setup of the store.
Operational Support: Because it operates efficiently under the FOCO framework, the brand deploys its own custom point-of-sale (POS) systems, end-to-end SAP stock management, and automatic inventory replenishment systems to minimize wastage and stock-outs.
Staff Recruitment & Training: NewU manages the hiring and exhaustive training of beauty advisors, store managers, and billing executives. Staff are regularly updated on customer hospitality, makeup consultation skills, and product knowledge.
Marketing & Promotional Support: Franchisees benefit directly from national brand campaigns, influencer collaborations, and digital marketing strategies executed by the parent company. Additionally, localized marketing blueprints, seasonal display graphics (VM), and launch event planning are entirely handled by the brand.
Ideal Candidate
NewU looks for strategic growth partners rather than just passive investors. The ideal profile includes:
Business Acumen & Entrepreneurial Drive: Individuals who possess a keen understanding of local consumer behavior and a sharp eye for modern retail trends.
Financial Capability: Investors with a stable financial background who can comfortably fulfill upfront capital expenditures and maintain working capital buffers.
Location Preference: The applicant must either own or be ready to lease commercial property in high-density catchment areas. This includes prime high streets, premium shopping malls, or popular commercial hubs with a high footprint of female and youth shoppers.
Passion for the Segment: A genuine enthusiasm for the beauty, lifestyle, and wellness industry is a massive plus, especially for partners looking to engage with local community marketing.
Financial Detail
| Financial Element | Estimated Details |
| Total Investment Required | ₹25 Lakhs to ₹50 Lakhs (Varies based on store format & location scale) |
| Minimum Capital Investment | Approx. ₹20 Lakhs to ₹23 Lakhs (For core setup) |
| Franchise Fee | ₹3 Lakhs + GST |
| Refundable Security Deposit | ₹5 Lakhs to ₹10 Lakhs |
| Space / Infrastructure Required | 300 to 800 Sq. Ft. (Ground floor with minimum 10 ft. frontage) |
| Marketing Budget Contribution | Shared / Corporate driven through national margins |