Established
2013
Franchise Units
6
Minimum Investment
$88,989
Franchise Fee
$54,400
Total Investment Range
$104,589
Home Based
No
Description
Navigating the complex world of senior care is one of the most emotional and stressful journeys a family can take. Owl Be There was founded on a simple yet profound premise: no senior should have to face these transitions alone, and no family should have to make critical care decisions in a vacuum. As a premier senior care referral and placement franchise, Owl Be There has established itself as a leader in the industry by offering what we call "Wise Care Guidance."
Unlike automated referral services that simply sell lead data to the highest bidder, Owl Be There utilizes a high-touch, concierge-style model. Our franchise owners serve as trusted local advisors, meeting personally with families to assess healthcare needs, budgets, and preferences. Whether it is finding the perfect assisted living community, memory care facility, or home care service, our specialists provide their expertise free of charge to seniors and their families, with compensation coming from a vast network of vetted care providers.
In a market saturated with impersonal digital tools, Owl Be There stands out through its reputation for ethics, empathy, and deep community roots. By positioning yourself as a local expert, you aren’t just selling a service; you are providing a lifeline to families during their most vulnerable moments.
Background
The brand was born from Laura Greenwood’s personal passion for improving the lives of seniors. After seeing the "maze" of options available to aging adults, she developed a system that prioritized the individual over the transaction. Since launching its franchise model, Owl Be There has rapidly expanded across the USA, becoming a top competitor in the senior consulting space by maintaining a "white-glove" service standard that referral partners (like hospitals and social workers) trust implicitly.
Founded: 2013
Franchising since: 2020
Franchise active Units: 6
Founder: Laura Greenwood, CFE
Headquarters: United States
Industry Category: Senior Support & Care Referral Services
Support Training
Initial Training: A comprehensive onboarding program that covers the clinical, financial, and emotional aspects of senior placement. You’ll learn how to navigate the healthcare system like a pro.
Operational Support: Access to proprietary technology and back-office systems designed to manage your client pipeline and referral partner databases efficiently.
Marketing & Lead Generation: You’ll receive a full suite of marketing materials and proven strategies for building referral networks with local professionals such as doctors, elder law attorneys, and discharge planners.
Academic & Industry Education: Ongoing training on the latest trends in senior care, memory care advancements, and legislative changes affecting the industry.
Ongoing Mentoring: Direct coaching from the executive team during your launch phase and beyond, including regular check-ins and business development webinars.
Ideal Candidate
The Compassionate Leader: Someone who can stay calm and empathetic when a family is in crisis.
The Community Connector: Individuals who enjoy networking and building high-trust relationships with local professionals.
Professional Background: Success often comes from those with experience in sales, management, military leadership, or social work.
Investment Capability: Candidates should meet the minimum financial requirements and be ready to invest in their local market’s growth.
Location Preference: Entrepreneurs who want to work from home while remaining highly active and visible within their local community.
Financial Detail
| Financial Category | Estimated Cost / Details |
| Minimum Cash/Liquid Capital | $70,000 |
| Minimum Net Worth Required | $150,000 |
| Initial Franchise Fee | $54,400 |
| Total Initial Investment | $88,989 – $104,589 |
| Working Capital (First 3 Months) | $12,000 – $22,000 |
| Royalty Fee | 6.5% – 10% of Gross Revenue |
| Marketing & Brand Fund | $1,250/month + optional 0% – 2% local spend |
| Infrastructure & Office Cost | $0 – $2,500 (Designed as a home-based model) |
| Training & Onboarding Fee | $10,000 (Included in initial investment) |
| Expected Break-Even Time | Varies by market; typically accelerated by low fixed costs |
| Potential Revenue Streams | Commissions from Assisted Living, Memory Care, and Skilled Nursing placements; Home Care referral fees. |