Oxygen Yoga & Fitness Franchise Cost, Fees, Opportunities

USA & CAN
Oxygen Yoga & Fitness Franchise Cost, Fees, Opportunities Oxygen Yoga & Fitness Franchise Cost, Fees, Opportunities Oxygen Yoga & Fitness Franchise Cost, Fees, Opportunities Oxygen Yoga & Fitness Franchise Cost, Fees, Opportunities
Oxygen Yoga & Fitness Franchise Cost, Fees, Opportunities
Oxygen Yoga & Fitness Franchise Cost, Fees, Opportunities Oxygen Yoga & Fitness Franchise Cost, Fees, Opportunities Oxygen Yoga & Fitness Franchise Cost, Fees, Opportunities Oxygen Yoga & Fitness Franchise Cost, Fees, Opportunities

Established

2011

Franchise Units

124

dollar

Minimum Investment

$355,900

dollar

Franchise Fee

$48,500

dollar

Total Investment Range

$641,750

Home Based

No

Description

In a modern health and wellness landscape where consumers constantly jump between boutique fitness fads, Oxygen Yoga & Fitness stands out by blending ancient practice with modern athletic training. Established as Canada’s original Far Infrared heated boutique studio and rapidly expanding across the United States, Oxygen Yoga & Fitness has successfully redefined the group fitness experience. The concept seamlessly brings together the mindfulness, flexibility, and longevity of traditional yoga with the high-intensity, muscle-sculpting dynamics of fitness fusion classes—all under the detoxifying glow of Far Infrared (FIR) heat technology.

This unique combination addresses a major pain point for fitness consumers who previously had to purchase multiple memberships to satisfy their cravings for deep stretching, core training, cardio, and strength building. Oxygen Yoga & Fitness acts as a one-stop wellness haven, offering over 23 diverse class formats. Members can choose a restorative candlelight deep stretch one day and a high-octane, sweat-inducing hot power core or cardio fusion class the next.

Oxygen's positioning in the North American market is firmly rooted in inclusivity and community. Unlike intimidating corporate gym environments or hyper-rigid traditional yoga spaces, every studio operates under the welcoming core philosophy of "I love my life." Classes are deliberately structured with an adaptable "Level 1, 2, 3" cueing system, making the brand accessible to absolute beginners while remaining highly challenging for seasoned athletes. This broad market appeal driving consistent member retention has propelled Oxygen Yoga & Fitness from a localized West Coast phenomenon into an internationally recognized wellness brand, setting a gold standard for fitness franchises across the USA and Canada.



Background

Brand Journey & Company History

Oxygen Yoga & Fitness was founded in 2011 in British Columbia, Canada, by visionary entrepreneur Jennifer Hamilton. Armed with deep expertise in the fitness space and a strong understanding of commercial longevity, Hamilton bought an existing yoga studio and added a dynamic fitness spin. Recognizing that people were traveling hours just to attend her hybrid classes, she opened the brand to franchising in 2012 to meet surging consumer demand. In 2014, Hamilton temporarily paused franchise sales for nearly a year to focus purely on system development, ensuring the infrastructure was completely bulletproof before scaling nationally.

Market Presence & Industry Category

Classified under the booming Boutique Fitness, Health, and Wellness industry category, Oxygen quickly expanded outside of British Columbia. By 2016, the brand achieved western expansion into Alberta and Saskatchewan, followed by a massive push into Ontario in 2018. Over the last several years, the brand has grown exponentially, expanding into Quebec, successfully entering the United States, and capturing international territories like New Zealand, Mexico, and the United Kingdom.

Key Corporate & Leadership Data

  • Year Founded: 2011

  • Year Franchising Started: 2012

  • Founders / Core Leadership: Jennifer Hamilton (Founder & CEO), Melissa Hanssens (Chief Operating Officer), Morgan Hamilton (Corporate Leadership & Co-Owner)

  • Franchise active Units: Canada: 114 | USA: 10


Support Training

Pre-Launch & Site Selection Support

The corporate team guides you through the complex commercial real estate process. They provide data-driven demographic analysis, target market profiling, and strict site criteria metrics to help secure the ideal location. Once a lease is signed, Oxygen provides complete architectural design guidelines, construction specifications for Far Infrared panel installation, and vetted vendor lists to manage leasehold improvements efficiently.

Academic & Operational Training

Franchisees undergo an intensive onboarding program covering the core pillars of studio operations. This includes comprehensive training on the brand's chosen membership management software, customer relationship management (CRM) tools, point-of-sale systems, financial reporting, and standard operating procedures (SOPs) for daily facility maintenance.

The OYF Teacher Training Academy

One of the largest hurdles in boutique fitness is sourcing and retaining quality talent. Oxygen solves this by offering its own accredited training programs through the OYF Academy. Corporate manages ongoing teacher training intakes throughout the year alongside structured HR audition programs, providing franchisees with a continuous pipeline of certified, high-caliber instructors trained to safely teach and motivate inside a heated environment.

Marketing & Grand Opening Execution

Franchisees receive a comprehensive, localized digital marketing strategy engineered to drive membership presales well before the studio's physical doors open. Support includes localized search engine optimization (SEO), social media ad templates, assets for community outreach, and fully managed national brand promotions. Ongoing marketing assets ensure your studio maintains a strong digital presence year-round.


Financial Detail

Expense TypeEstimated Cost Range (USD/CAD)
Application Fee$500
Initial Franchise Fee$48,500 
Real Estate / First Month Rent$10,500 – $27,000
Lease, Utility & Security Deposits$7,000 – $18,000
Design & Architectural Fees$10,000 – $20,000
Leasehold Improvements & Fit-Out$250,000 – $400,000 (HVAC, FIR panels, flooring)
Startup Inventory & Retail Merchandising$10,000 – $25,000
Signage, Graphics, & Branding$10,000 – $20,000
Equipment, Technology, & Materials$5,000 – $10,000 (Mats, weights, sound systems)
Computer Systems & Technology Fee$5,750 – $7,250
Professional Fees, Licenses, & Permits$3,500 – $10,000 (Legal, business permits)
Grand Opening Marketing Budget$5,000 – $10,000
Training Expenses & Insurance$2,500 – $6,000
Required Working Capital (First 3 Months)$20,000 – $40,000
Total Estimated Initial Investment$355,900 – $641,750



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