Established
2015
Franchise Units
350
Minimum Investment
₹ 15,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 25,00,000
Home Based
No
Description
The Indian laundry and garment care industry is undergoing a massive transformation. What was once dominated by unorganized local players is rapidly shifting toward structured, tech-driven professional services. Pick My Laundry stands at the forefront of this evolution, offering premium washing, steam ironing, and dry-cleaning services tailored for the fast-paced lives of modern Indian urban consumers.
Founded on the principle of bridging the gap between quality, convenience, and affordability, Pick My Laundry leverages cutting-edge technology to turn an age-old chore into a seamless, tap-of-a-button experience. With an omnichannel approach that blends physical smart-processing retail stores with an intuitive customer app, the brand delivers consistency that builds fierce consumer loyalty.
For entrepreneurs, Pick My Laundry presents a highly resilient retail model. In a market shaped by dual-income households, rapid urbanization, and an increasing reliance on outsourced domestic tasks, laundry services have evolved from a luxury into an absolute daily essential. By choosing a Pick My Laundry franchise, you aren't just opening a storefront; you are partnering with an established, tech-forward brand built for consistent recurring revenue and long-term financial stability.
Why Invest in this Franchise?
Investing in a franchise requires a careful calculation of risk, support, and market demand. Here is why Pick My Laundry stands out as a highly lucrative business venture:
Recession-Resistant, High-Demand Sector: Clothes will always need washing. Unlike retail or food and beverage businesses that suffer during economic downturns, professional garment care experiences stable, recurring demand all year round.
Minimal Inventory Risk: There are no complex supply chains to manage, no perishable goods that expire, and no seasonal stock losses. Your primary inventory consists of specialized detergents and eco-friendly packing materials.
Advanced Tech Infrastructure: Franchisees gain access to an ecosystem built for modern operations. This includes an in-house customer mobile app, a website booking engine, automated billing, and integrated CRM systems that make tracking orders simple.
Impressive Profit Margins & Cash Business: The laundry segment boasts attractive gross margins of roughly 40% to 50%. Because most transactions are paid upfront digitally or upon delivery, it operates cleanly without credit bottlenecks.
Diverse Service Streams: The franchise model captures multiple consumer needs under one roof—from budget-friendly "Laundry by KG" to premium dry cleaning, shoe cleaning, curtain care, and home furnishings.
Background
Pick My Laundry was founded in 2015 by a group of forward-thinking IIT graduates—Gaurav Agrawal, Samar Sisodia, and Ankur Jain—who set out to solve the highly fragmented and unreliable nature of the Indian laundry market. Operating under the parent entity PML Solutions Private Limited, the company started as an aggregator model in Delhi-NCR before swiftly transitioning into a structured franchise network.
Brand Overview
Established Year: 2015
Founders: Gaurav Agrawal, Samar Sisodia, Ankur Jain, and Bhupender Beniwal
Industry Category: Laundry, Dry Cleaning, and Garment Care Services
Current Global Network: Over 350+ stores across 50+ cities spanning 4 countries
Corporate Head Office: Gurugram, Haryana, India
Over the course of its journey, the brand secured early-stage funding from notable names like GHV Accelerator and expanded its operational blueprint by strategically acquiring smaller entities like OneClickWash. Today, Pick My Laundry boasts a highly recognizable market presence across Tier-1, Tier-2, and Tier-3 Indian cities, transforming the local "dhobi" system into an organized, high-tech retail segment.
Support Training
Pre-Launch Support
Location Analysis: Expert assistance in analyzing foot traffic, demographics, and visibility to pick the ideal commercial site.
Store Architecture & Design: Standardized blueprints for the retail counter, storage racks, and processing zones to maximize every square foot.
Machinery Procurement: Sourcing and setup of commercial-grade laundry equipment, including industrial washers, hydro extractors, and specialized steam boilers.
Training & Academy
Operational Training: Comprehensive hands-on programs for store operators covering fabric identification, stain removal techniques, and equipment handling.
Staff Recruitment Assistance: Guidance on hiring skilled technicians, ironers, and front-desk personnel, along with access to established training modules.
Marketing & Ongoing Operations
Hyperlocal Marketing Strategies: Structured digital campaigns, localized search engine optimization (SEO), and launch day promotions to drive immediate footfall.
Technology Management: Training on the proprietary POS software, delivery fleet logistics, and handling customer complaints seamlessly via internal CRM systems.
Ideal Candidate
Pick My Laundry looks for focused, passionate partners who want to build a long-term asset. The ideal franchisee profile includes:
Entrepreneurial Spirit: Individuals who are self-motivated, eager to follow a proven business system, and capable of managing team dynamics.
Financial Capability: Investors with the liquid capital ready to support the complete store setup, machinery installation, and early operational expenses.
Location Requirements: Availability of a commercial retail space measuring between 200 sq. ft. to 350 sq. ft. in a high-density residential area, premium apartment complex corridor, or busy market street.
No Experience Required: While a business management background is a plus, a commitment to maintaining quality standards and ensuring customer satisfaction is far more valuable.
Financial Detail
| Investment Component | Financial Details & Estimates |
| Minimum Capital Required | ₹14 Lakhs |
| Total Estimated Investment | ₹15 Lakhs to ₹25 Lakhs (Varies by city and store size) |
| Franchise Fee | ₹3 Lakhs to ₹5 Lakhs |
| Machinery & Equipment Cost | ₹8 Lakhs to ₹12 Lakhs (Industrial washers, steam irons, extractors) |
| Interior, Utilities & Branding | ₹2 Lakhs to ₹4 Lakhs |
| Working Capital | ₹2 Lakhs to ₹4 Lakhs (For initial staff salaries, rent, and utilities) |
| Royalty Fees | Competitive percentage-based model (Details discussed during onboarding) |
| Expected Profit Margin | 40% to 50% |
| Expected Break-Even Timeline | 10 to 12 Months |