Established
2020
Franchise Units
10
Minimum Investment
₹ 13,50,000
Franchise Fee
₹ 5,00,000
Total Investment Range
₹ 13,50,000
Home Based
No
Description
The Indian Food & Beverage (F&B) sector is experiencing a massive shift toward convenience, hygiene, and tech-integrated dining solutions. As urban lifestyles demand quicker access to fresh and reliable food, traditional dining models are evolving to meet consumers wherever they are—whether at home, at work, or on the move. Entering this space with a proven, multi-format operational framework offers a distinct advantage over starting a food business from scratch.
Pickara stands out in this evolving market as an innovative hybrid food service enterprise that bridges the gap between physical dining and digital convenience. Operating through a versatile model that encompasses Quick-Service Restaurants (QSRs), Cloud Kitchens, and dedicated Food Delivery networks, Pickara delivers fresh, high-quality, and accessible meals across key tier-1 and tier-2 locations. By prioritizing standardized preparation methods, strict hygiene standards, and robust technology infrastructure, the brand has created a reproducible business ecosystem built for scale.
For prospective franchise partners, Pickara offers a lean, accessible entry into India's booming F&B market. Unlike high-overhead traditional dining establishments, Pickara’s operational structures prioritize low capital investment, streamlined workflows, and rapid payback cycles. Backed by complete operational assistance, centralized vendor ties, and comprehensive digital ecosystem integration, a Pickara franchise provides business owners with a scalable path to long-term profitability.
Background
| Parameter | Details |
| Established Year | 2020 |
| Franchise Active Units | 10+ operational units across key regional hubs |
| Brand Headquarter / Roots | India |
| Active Locations | Lucknow, Alwar, Gurugram, with expanding presence across North and Central India |
| Industry Category | Food & Beverage / QSR / Cloud Kitchen & Delivery Services |
| Core Value Proposition | Fresh, accessible, and hygienic dining paired with multi-channel online/offline fulfillment |
Established in 2020, Pickara entered the F&B marketplace with a vision to streamline how quality food is prepared, packed, and delivered to urban consumers. Starting with core operations across cities like Lucknow, Alwar, and Gurugram, the brand refined a hybrid system capable of handling both walk-in traffic and high-volume online orders seamlessly.
Over the years, Pickara has built a strong reputation by maintaining transparent pricing, uncompromising kitchen hygiene, and tight control over kitchen preparation speeds. The brand's long-term roadmap focuses on expanding its footprint across urban centers and Tier-2/Tier-3 hubs, alongside plans to integrate adjacent hyperlocal delivery verticals to maximize outlet utility and revenue streams.
Support Training
Pickara ensures that franchise partners receive structured guidance through every phase of outlet setup and daily operations:
1. Pre-Launch Support
Site Selection & Layout Design: Professional assistance in evaluating catchment areas, footfall counts, and optimizing space planning for kitchen efficiency.
Legal & Licensing Assistance: Complete guidance on securing mandatory FSSAI registrations, local municipal trade licenses, and GST compliance.
Interior & Kitchen Setup: Blueprints for ergonomic counter setups, ventilation design, and kitchen equipment layout.
2. Operational & Supply Chain Support
Doorstep Raw Material Supply: Streamlined supply chain network delivering spices, sauces, and standardized pre-mixes directly to your outlet.
Billing & IT Systems: Installation of POS software, inventory tracking software, and integrated order aggregation platforms.
Aggregator Onboarding: Direct integration assistance with top food delivery platforms.
3. Academic & Staff Training
Kitchen Staff & Chef Training: Comprehensive hands-on instruction covering menu preparation, recipe standardization, and portion control.
Managerial Training: Operational manuals, inventory management procedures, customer service protocols, and cash-handling guidance.
Ongoing Field Assistance: Periodic retraining sessions and surprise monthly kitchen audits to ensure uniform quality standards.
4. Marketing Support
Grand Opening Campaign: Targeted hyper-local marketing strategies to launch the outlet with strong footfalls and local buzz.
Digital & Social Media Marketing: Centralized brand campaigns, promotional creatives, local PR strategies, and influencer collabs.
Ideal Candidate
Pickara looks for dedicated partners who can act as local brand custodians. The ideal franchisee fits the following criteria:
Entrepreneurial Mindset: Passionate about the hospitality and food services industry with a drive to scale a local business.
Financial Capability: Unencumbered capital reserve required to cover initial setup costs, working capital, and operational buffers.
Active Involvement: While full-time operational management isn't strictly mandatory, active oversight of staff, inventory, and customer experience yields the best results.
Preferred Background: Prior experience in retail, F&B, hospitality, or service business management is advantageous, though not required.
Location Requirements: Commercial high streets, prominent residential areas, food courts, near educational campuses, or high-density residential clusters easily accessible to delivery riders.
Financial Detail
The financial requirements vary based on the selected business model (Model A: Full Restaurant/QSR, Model B: Cloud Kitchen, Model C: Hyperlocal Delivery format):
| Financial Component | Model A (QSR Restaurant) | Model B (Cloud Kitchen) |
| Minimum Space Required | 500 Sq. Ft. | 150 - 300 Sq. Ft. |
| Franchise Fee | ₹5,000,00 (Approx. ₹5 Lakhs) | ₹5,000,00 (Approx. ₹5 Lakhs) |
| Kitchen Equipment & Setup | ₹1.65 Lakhs | ₹1.35 Lakhs |
| Furniture & Fixtures | ₹2.80 Lakhs | ₹1.10 Lakhs |
| Marketing & Advertising Budget | ₹4.05 Lakhs | ₹4.55 Lakhs |
| Total Estimated Investment | ₹13.5 Lakhs | ₹11.95 Lakhs - ₹12 Lakhs |
| Expected Payback Period | 7 - 8 Months | 6 - 8 Months |