Established
2018
Franchise Units
100
Minimum Investment
₹ 50,00,000
Franchise Fee
₹ 10,00,000
Total Investment Range
₹ 60,00,000
Home Based
No
Description
India runs on tea, but the way Indians consume chai has undergone a massive structural shift over the last decade. Moving away from unhygienic roadside stalls, modern consumers demand consistent taste, hygienic brewing, quick service, and comfortable spaces to hang out. Premacha Chaha ("Tea of Love") was created to capture this exact opportunity. Translating authentic regional tea heritage into a highly organized, scalable QSR (Quick Service Restaurant) format, Premacha Chaha delivers jaggery-infused, chemical-free teas alongside popular quick bites.
As a franchise opportunity, Premacha Chaha stands out by combining low setup capital with high daily inventory turnover. The core appeal lies in its operational simplicity: centralized spice and tea premixes eliminate the need for skilled chefs, maintaining uniform quality across every unit. With strong footfalls driven by India's daily tea habit, franchisees benefit from repeat customer visits, low wastage, and rapid cash flow from day one.
Why Invest in this Franchise?
Daily Habit-Driven Demand: Tea is an essential daily routine in India, protecting the business from standard seasonal slumps.
Low Initial Investment: Lower capital requirements compared to standard cafes mean reduced financial risk and faster capital recovery.
Chef-Less Model: Standardized recipes and central supply chains ensure anyone can operate the outlet with minimal training, cutting labor costs.
High Gross Profit Margins: High-margin beverages paired with high-volume sales generate healthy overall profitability.
Compact Real Estate Footprint: Requires minimal floor space (100–250 sq. ft.), significantly lowering monthly overhead and rent costs.
Background
Established Year: 2018
Founders: Siddharth Bhadale, Kavita Bhadale, and Vikrant Bhadale
Headquarters: Pune, Maharashtra, India
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) / Tea & Coffee Chains
Active Units: 100+ active outlets across tier-1, tier-2, and tier-3 locations in India
Brand Journey & Market Presence: What began as a single outlet in Maharashtra aiming to elevate the traditional "Chai" experience quickly expanded into a regional market leader. Premacha Chaha built its brand equity around health-conscious choices like Jaggery Tea (Gulacha Chaha) alongside traditional Ukadllela (boiled) masala chai and snacks.
Support Training
Pre-Launch Site Selection & Layout: Guidance on evaluating footfall, selecting high-traffic commercial real estate, and designing an efficient shop layout.
Staff & Academic Training: Hands-on operational training for store managers and staff, covering brewing consistency, hygiene standards, customer handling, and inventory management.
Centralized Supply Chain: Timely supply of proprietary tea blends, jaggery formulation, packaging materials, and raw ingredients to preserve brand consistency.
Marketing & Launch Support: Localized promotional strategy, print collateral designs, social media kits, and grand opening launch management.
Technology & Operations Support: POS (Point of Sale) software setup for real-time sales tracking, billing, inventory control, and ongoing store audits.
Ideal Candidate
First-Time Entrepreneurs: Individuals looking for a structured, low-risk entering point into the F&B industry.
Active Unit Operators: Owners willing to be involved in day-to-day operations or manage a trusted team directly.
Passion for Customer Service: Cleanliness, quick service delivery, and warm hospitality are essential for building local repeat business.
High-Footfall Location Access: Ability to secure a 100–250 sq. ft. commercial space near transit hubs, colleges, corporate parks, or busy markets.
Financial Capability: Adequate investment capacity to cover setup costs, initial stock, and working capital needs.
Financial Detail
| Expense / Financial Metric | Estimated Value (INR) |
| Minimum Setup Investment | ₹3,000,000 |
| Total Project Capital Investment | ₹5,000,000 – ₹6,000,000 (varies by store format & location) |
| Franchise Fee (One-Time) | ₹1,000,000 – ₹2,000,000 |
| Infrastructure / Store Fit-out Cost | ₹2,500,000 – ₹3,500,000 (Counter setup, machinery, branding, interiors) |
| Initial Working Capital & Stock | ₹50,000 – ₹1,000,000 |
| Marketing Budget (Launch) | Included in setup / ₹20,000 local allocation |
| Space Required | 100 sq. ft. – 250 sq. ft. |
| Royalty / Revenue Share | 0% – 5% (Brand model dependent; often integrated into raw material margins) |
| Expected ROI | 40% – 60% per annum |
| Break-Even Period | 6 to 12 months |
| Revenue Streams | In-store beverage sales, packaged snacks, take-away parcels, and online delivery app integrations |