Established
2021
Franchise Units
12
Minimum Investment
₹ 35,00,000
Franchise Fee
₹ 5,00,000
Total Investment Range
₹ 55,00,000
Home Based
No
Description
Quizzr (Cafe & Diner) represents a fresh fusion of interactive social engagement and elevated casual dining in India’s vibrant food and beverage landscape. Combining delicious comfort food, artisanal coffee, and dinner offerings with live trivia, table games, and brain-teasing entertainment, Quizzr transforms dining out into an immersive social event.
Instead of competing in the crowded traditional cafe or fast-casual space, Quizzr taps into the burgeoning "eatertainment" market. Customers don't just visit to grab a quick byte or cup of coffee; they gather with friends, colleagues, and families to linger over interactive quiz nights, board games, and themed trivia events. This experiential focus significantly boosts dwell time, increases average table check values, and drives repeat footfall across weekdays and weekends alike.
With a adaptable menu that spans all-day cafe favorites to hearty evening dinner options, Quizzr appeals to Gen Z students, young corporate professionals, and family groups looking for wholesome, interactive leisure. For prospective franchise partners across Tier 1, Tier 2, and high-growth Tier 3 Indian cities, Quizzr provides a differentiated, scalable business model backed by strong unit economics and high consumer loyalty.
Background
| Parameter | Details |
| Brand Name | Quizzr (Cafe & Diner) |
| Industry Category | Food & Beverage / Experiential Casual Dining & Cafe |
| Established Year | 2021 |
| Founders / Leadership | Founded by food entrepreneurs and event tech innovators focused on experiential hospitality |
| Current Franchise Units | 12+ Operational Units (Pan-India) |
| Headquarters | Bengaluru, Karnataka, India |
| Market Presence | Active in Tier 1 metros and rapidly expanding into high-density Tier 2 educational & IT hubs |
| Business Structure | Franchise-Owned, Franchise-Operated (FOFO) & Company-Owned options |
Brand Journey & History
Quizzr was conceptualized to solve a common gap in urban dining: the lack of engaging, alcohol-free social hubs where people can interact naturally over good food. Starting with a flagship pilot location in an IT corridor, the brand quickly drew lines out the door for its evening trivia battles and all-day dining comfort menu. Seeing high demand from franchisees looking for a differentiated cafe concept, Quizzr structured a robust franchise package designed for nationwide expansion across India.
Support Training
Quizzr offers comprehensive, end-to-end operational support to ensure franchise partners can launch smoothly and scale efficiently:
1. Pre-Launch Support
Site Selection & Site Feasibility Analysis: Assistance in evaluating catchments, footfall demographics, visibility, and negotiating commercial lease terms.
Interior Design & Layout Engineering: Turnkey architectural guidelines, spatial layout design for seating vs. gaming zones, and brand-compliant decor specifications.
Vendor & Supply Chain Integration: Direct access to approved national vendors for kitchen equipment, point-of-sale systems, and raw material sourcing at negotiated bulk rates.
2. Staffing & Operational Training
Academic & Kitchen Training: Intensive 14-day hands-on training for chefs, baristas, and line cooks at the master training facility covering menu execution, portion control, and food safety protocols.
Service & Game Hosting Training: Specialized training for service staff on customer engagement, front-of-house hospitality, and conducting smooth, energetic trivia nights using Quizzr's proprietary digital quiz system.
POS & Management Software: Comprehensive training on store management, billing, inventory control, and theft-prevention software.
3. Marketing & Launch Support
Grand Opening Campaign: On-ground promotional support, influencer marketing campaigns, and localized hyper-targeted social media advertising prior to launch.
Ongoing Marketing Assets: Monthly promotional calendars, seasonal menu updates, digital creative templates, and national brand campaigns.
Ideal Candidate
Quizzr seeks dynamic business owners who understand the value of community-building and hospitality:
Passion for Hospitality & Entertainment: An energetic mindset with a focus on creating friendly, vibrant social experiences for guests.
Prior Business or Management Experience: Candidates with experience in retail, F&B, hospitality, or corporate management excel at maintaining operational quality and managing team dynamics.
Financial Capability: Adequate capital for initial setup, operational runway, and buffer working capital without over-leveraging.
Commitment to Quality: Dedication to adhering to brand standards, food safety guidelines, and customer service excellence.
Prime Property Access: Ownership or long-term lease capability for 1,200 to 2,500 sq. ft. spaces in high-density areas (near universities, tech parks, premium high streets, or top-tier malls).
Financial Detail
Below is an overview of the typical financial requirements and operational projections for setting up a standard Quizzr (Cafe & Diner) outlet in India:
| Expense / Projection Metric | Estimated Range (INR) |
| Total Investment Required | ₹35 Lakhs – ₹55 Lakhs |
| Minimum Capital Required | ₹35 Lakhs |
| Franchise Fee | ₹5 Lakhs – ₹7 Lakhs + GST |
| Infrastructure / Fit-Out Cost | ₹20 Lakhs – ₹30 Lakhs (Interior, Furniture, Equipment) |
| Working Capital Reserve | ₹3 Lakhs – ₹5 Lakhs |
| Initial Marketing & Launch Budget | ₹2 Lakhs – ₹3 Lakhs |
| Royalty / Mgmt Fee | 5% – 6% of Monthly Gross Sales |
| Expected Payback / ROI Period | 18 – 24 Months |
| Average Break-Even Timeline | 4 – 6 Months |