Established
2014
Franchise Units
150
Minimum Investment
₹ 25,00,000
Franchise Fee
₹ 1,00,000
Total Investment Range
₹ 30,00,000
Home Based
No
Description
India's fitness, lifestyle, and urban mobility landscapes are shifting rapidly. As cities look for eco-friendly alternatives and individuals prioritize personal wellness, cycling has evolved from a basic mode of transport into a massive lifestyle segment. Positioned at the absolute forefront of this revolution is Road Master, one of India’s fastest-growing premium bicycle brands. Driven by an uncompromising vision to empower everyday riders with highly durable, incredibly stylish, and cost-effective mobility choices, Road Master has successfully democratized the premium cycling experience.
The brand operates on a high-performing retail concept: state-of-the-art exclusive showrooms featuring an extensive catalog that captures every consumer demographic. From rugged mountain terrain bikes (MTBs) and slick city hybrids to modern e-bikes and charming children's models, Road Master delivers exceptional engineering at accessible price points. Its market positioning bridges the gap between mass affordability and premium quality, offering an unbeatable value proposition that resonates with both rural and urban India. By securing a Road Master franchise, you aren't just opening a retail outlet; you are stepping into a recession-proof lifestyle industry backed by a manufacturing powerhouse and a highly respected household name.
Why Invest in this Franchise?
Investing in a Road Master franchise offers a low-risk, high-reward gateway into India’s booming automotive and retail fitness ecosystem. Here is why forward-thinking entrepreneurs are choosing this opportunity:
Undisputed Market Leader: Road Master is an industry-leading brand name with an immaculate reputation, reducing the extensive time, marketing capital, and risk involved in launching a new business from scratch.
Diverse Product Portfolio: With access to a massive inventory of over 130 to 200 distinct models, your store will seamlessly cater to kids, fitness enthusiasts, professional cyclists, and urban commuters alike.
Massive Profit Margins: The business model is engineered to reward its partners, offering stellar returns on investment with retail profit margins soaring up to 35%.
In-House Manufacturing Excellence: Because Road Master operates its own state-of-the-art manufacturing plants—including dedicated frame-crafting and automated paint facilities—franchisees enjoy direct-from-factory pricing and unmatched quality control.
High Market Resilience: Green mobility and fitness trends are structural, long-term shifts. Bicycles remain consistently in demand across economic cycles, making this a safe, sustainable venture.
Background
Industry Category: Automotive / Retail / Consumer Goods (Bicycles & E-Bikes)
Established Year: 2014 (Incorporated under Road Master Autotech Pvt. Ltd. in 2016)
Franchising Commenced: 2019
Active Franchise Units: 150+ showrooms across India
Founders / Key Management: Founded by a dedicated cohort of passionate cyclists and business visionaries, led by corporate directors Gyan Singh, Tarun Pal Kaur, and Dhirenkumar Bababhai Patel.
Brand Journey & Company History: Road Master began its journey in the national capital region with a goal to fill a massive void in the Indian market: the complete lack of stylish, internationally styled premium bikes available at reasonable Indian price tags. By maintaining end-to-end control over the design and production cycles, the brand quickly established strict benchmarks for quality and comfort. They transitionally shifted to a franchise expansion model in 2019, scaling their footprint organically.
Market Presence in India: Today, the brand boasts a massive nationwide footprint. Its expansive dealer and franchise network spans major metro hubs, Tier-2, and Tier-3 cities across states like Madhya Pradesh, Karnataka, Gujarat, Assam, Kerala, Maharashtra, Rajasthan, Telangana, Haryana, and West Bengal.
Support Training
Road Master treats every franchise store as an extension of its core corporate family, ensuring you are never left to figure things out on your own.
Pre-Launch Support: The brand assists you right from the start with expert location scouting and demographic validation. Corporate architects provide complete branch design layout guidelines and architectural layouts to give your showroom a uniform, premium look.
Operational & Academic Training: You and your hired staff will undergo meticulous training covering product specifications, technical assembly, repair mechanics, and customer service. Training takes place either at the Delhi corporate center or via on-field experts.
Marketing & Advertising Assistance: Franchisees receive comprehensive local area marketing frameworks, grand opening promotional designs, social media toolkits, and national brand building support to drive consistent footfall.
Technological Infrastructure: Complete access to billing software, inventory management frameworks, and integrated ERP systems ensures that your daily stock levels and sales workflows run with zero complexity.
Ongoing Field Support: Regular audits, operational manual updates, and expert field visits ensure your business stays updated with the latest inventory trends and top-performing retail practices.
Ideal Candidate
Road Master is seeking goal-oriented business partners who are excited to actively shape the green mobility market in India.
Investor Profile: Aspiring entrepreneurs, existing retail store operators, or corporate professionals looking for a stable, high-yield retail business model.
Business Background & Passion: Prior experience in retail operations, consumer electronics, or the automotive/spare parts sector is highly advantageous, though not mandatory. A strong passion for fitness, active lifestyle promotion, or green mobility is heavily valued.
Investment Capability: The applicant must possess stable financial backing, with a liquid capital capability ranging between INR 15 Lakhs to INR 30 Lakhs to seamlessly support initial setup and early operational cycles.
Location Preference: Premium retail spaces located on high-traffic main roads, commercial market districts, or bustling residential sectors with high visibility. The required floor area ranges from 500 sq. ft. to 1,000 sq. ft. to facilitate a proper showroom experience and minor storage/assembly zones.
Financial Detail
| Financial Category | Details & Component Breakdown |
| Minimum Setup Investment | INR 15,00,000 (Ideal for Tier-2 & Tier-3 setups) |
| Maximum Total Investment | INR 25,00,000 – INR 30,00,000 (For premium metros & larger layouts) |
| One-Time Franchise Fee | INR 1,00,000 (Grants brand rights, system access & territory protection) |
| Active Franchise Units | 150+ Showrooms operational across pan-India |
| Infrastructure & Interior Cost | Includes corporate-approved lighting, premium display racks, customized wall fixtures, internal branding, and exterior signage panels. |
| Initial Inventory Allotment | Covers a diverse mix of 130+ top-selling models (MTBs, City Hybrids, Kids' segments, and E-Bikes). |
| Marketing & Launch Budget | Dedicated local launch campaigns, local SEO setups, inaugural store pamphlets, and geotargeted social media advertisements. |
| Working Capital Requirement | Operational buffer reserved for initial staff salaries, utility bills, and minor spare part stock management. |
| Royalty / Brand Commission | 5% of gross monthly billing sales |
| Expected Return on Investment (ROI) | Up to 25% – 35% annualized operational profit margins |
| Estimated Break-Even Timeframe | Typically achieved within 12 to 18 Months from launch |
| Agreement Tenure & Validity | 2-Year Commercial Agreement (Renewable upon mutual performance evaluation) |