Established
1968
Franchise Units
15
Minimum Investment
₹ 6,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 12,00,000
Home Based
No
Description
Tea isn't just a beverage in India; it’s a cultural institution, a daily ritual, and an emotion that transcends generations. Sitting right at the heart of this evergreen market is Sahu Chai Wala, one of Jaipur's most iconic and storied tea brands. Originating from the bustling streets of Rajasthan, Sahu Chai Wala has evolved from a humble open-air tea stall into a fast-growing quick-service restaurant (QSR) and modern tea lounge franchise model.
What makes Sahu Chai Wala stand out in India's crowded food and beverage landscape is its seamless blend of heritage recipes and modern café culture. Known for serving rich, aromatic, kadak chai boiled to perfection alongside a high-margin menu featuring over 100 food and beverage items—including specialty coffees, grilled sandwiches, burgers, pasta, and regional snacks—Sahu Chai Wala captures footfall across all age groups from morning to night.
Positioned as an accessible, high-yield business model, the Sahu Chai Wala franchise opportunity gives aspiring entrepreneurs a chance to partner with a trusted household name. By bridging traditional flavors with a clean, vibrant ambiance, the brand offers a low-investment, high-margin pathway into India’s multi-billion dollar tea and QSR market.
Background
Founded Year: 1968
Founder: Late Shree Ladhu Ram Sahu
Origin / Headquarters: Jaipur, Rajasthan, India
Active Franchise Outlets: 15+ operating outlets with rapid expansion across India
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) / Tea Lounge & Cafe
Brand Journey & History
The story of Sahu Chai Wala began in 1968 under a peepal tree in the historic heart of Jaipur. Founded by Shree Ladhu Ram, the original shop earned widespread acclaim for its distinctive copper-kettle brewing method, milk quality, and signature spice blend. Over the decades, it grew from a legendary local landmark into an essential culinary stop for locals, domestic tourists, and international visitors.
Seeing the demand for hygienic, modern QSR spaces, the family-owned legacy expanded into a structured franchise model. Today, Sahu Chai Wala retains its traditional brewing values while serving customers in contemporary, comfortable environments designed for socializing, working, and relaxing over a warm cup of tea.
Support Training
Sahu Chai Wala provides end-to-end operational and administrative support so franchisees can focus on customer service and business growth:
Site Selection & Turnkey Store Setup:
Assistance with location analysis, footfall assessment, and lease negotiation.
Turnkey interior design layout, branding assets, signage, kitchen layout, and equipment installation.
Comprehensive Staff & Academic Training:
3- to 7-day hands-on operational training for store managers, chefs, and service staff.
Detailed recipe books, kitchen safety protocols, and customer interaction modules.
No specialized chef required—anyone can master the standardized brewing and snack assembly processes.
Supply Chain & Raw Material Logistics:
Centralized supply of core ingredients, proprietary tea tea-leaves, spice blends, and custom packaging to preserve signature flavor profiles.
Established vendor connections for daily fresh dairy and perishable local procurement.
Marketing & Launch Promotion:
Pre-launch local buzz creation, grand opening assistance, pamphlets, banners, and store launch collateral.
Ongoing digital marketing, social media graphics, local influencer partnerships, and listing management on food delivery platforms like Swiggy and Zomato.
Operational & Tech Support:
Billing POS system setup with integrated inventory tracking, daily sales reporting, and CRM tools.
Field visits and regular operational audits by brand managers to ensure quality control and smooth functioning.
Ideal Candidate
Sahu Chai Wala looks for partners who are motivated to grow a recognizable brand in their local market:
First-Time Entrepreneurs & Business Owners: Individual investors looking for a proven, low-risk business model with predictable cash flow.
F&B Enthusiasts: People with a passion for hospitality, customer satisfaction, and building community-focused gathering spaces.
Location Preference:
High-footfall commercial areas, high streets, food courts, near office complexes, tech parks, colleges, or busy transit hubs (bus stands, metro stations, railway stations).
Financial Capability: Capacity to fund initial setup costs, infrastructure, working capital, and rental security deposits without over-leveraging.
Active Involvement: Hands-on store owners or owner-operators who monitor daily operations, team morale, and local marketing yield the highest revenues.
Financial Detail
| Parameter | Kiosk / Express Model (Model B) | Cafe / Lounge Model (Model A) |
| Space Required | 100 – 200 Sq. Ft. | 400 – 500 Sq. Ft. |
| Minimum Investment Required | ₹6 Lakhs – ₹8 Lakhs | ₹10 Lakhs – ₹12 Lakhs |
| Franchise Fee | ₹3 Lakhs | ₹4 Lakhs |
| Kitchen Equipment & Appliances | ~₹2.0 Lakhs | ~₹2.5 Lakhs |
| Interiors, Signage & Furniture | ~₹1.5 Lakhs | ~₹3.5 Lakhs – ₹4.0 Lakhs |
| Working Capital & Initial Stock | ₹50,000 – ₹1 Lakh | ₹1 Lakh – ₹1.5 Lakhs |
| Marketing & Launch Budget | Included in total initial package | Included in total initial package |
| Royalty Fee | 5% on sales / Nominal Fixed Model | 5% on sales / Nominal Fixed Model |
| Expected Return on Investment (ROI) | 35% – 40% | 35% – 40% |
| Payback / Break-Even Period | 10 – 12 Months | 12 – 15 Months |