Established
2018
Franchise Units
200
Minimum Investment
₹ 5,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 10,00,000
Home Based
No
Description
In India, tea isn't just a beverage—it's a daily ritual, a conversation starter, and an absolute necessity for millions. Tapping directly into this high-frequency demand, Salgar Amruttulya Chaha has emerged as one of the fastest-growing and most reliable QSR (Quick Service Restaurant) tea chain brands in the country. Meaning "nectar-like tea" in Sanskrit, Amruttulya represents a deeply rooted Maharashtrian tea tradition known for its rich, aromatic, and distinctly brass-kettle brewed flavor.
Salgar Amruttulya Chaha has taken this traditional, unorganized corner-store concept and transformed it into a clean, highly standardized, and hugely profitable franchise business model. By combining authentic regional recipes with hygienic brewing practices, eye-catching yellow-and-black storefront branding, and affordable pricing, Salgar has built a massive customer base across urban hubs, college towns, and commercial districts.
For entrepreneurs looking to enter the food and beverage industry with minimal capital risk, Salgar Amruttulya Chaha offers a turnkey solution. The model thrives on high volume and high margins: simple recipes, fast table turns, and a product that people consume two to three times a day, every single day.
Why Invest in this Franchise?
Massive Year-Round Demand: Chai is completely recession-proof. Weather changes, economic shifts, or local trends do not alter India's fundamental habit of drinking daily tea.
Low Initial Investment & Low Operating Costs: Compared to traditional cafes or casual dining restaurants that require tens of lakhs, a Salgar franchise requires minimal initial setup costs and very low overhead.
High Gross Profit Margins: Tea and quick-bite snacks carry some of the healthiest profit margins in the food service sector (often exceeding 50% to 60%).
Simplified Operations: You don't need a master chef or experienced kitchen staff. The standardized tea premixes and strict operating procedures mean anyone can learn to brew the signature tea consistently in just a few days.
Compact Footprint: Because operations are streamlined, you can launch a full outlet in a space as small as 150 to 250 sq. ft., keeping real estate rental costs low.
Background
Founded Year: 2018
Franchising Operations Commenced: 2019
Founder & CEO: Mr. Dadu Salgar
Active Outlets: 200+ across India (with a strong presence in Maharashtra, Karnataka, and expanding nationally).
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) / Tea Cafe
Brand Journey: Founded by Dadu Salgar with a vision to provide fresh, high-quality, and hygienically prepared traditional tea to every segment of society. Recognizing the sheer size of the unorganized tea market, the founder focused on standardizing the supply chain—developing proprietary tea blend formulations so that every single outlet delivers the exact same taste that customers fall in love with. Recognizing his achievements in micro-entrepreneurship and youth employment, Shri Dadu Salgar was also honored with the "Young Warrior Award" by the Young Inspirers Network.
Support Training
Salgar Amruttulya takes a hand-holding approach to ensure even first-time business owners can run a successful outlet:
Site Selection & Store Layout: Assistance in evaluating footfall, site location, lease terms, and optimizing 3D interior design for small spaces.
Comprehensive Pre-Launch Training: Full hands-on staff and franchisee training covering brewing technique consistency, store management, hygiene standards, customer handling, and inventory management.
Supply Chain & Raw Material Procurement: Direct access to proprietary Salgar tea powder blends, spices, branded paper cups, and packaging material to ensure standard taste across all locations.
Equipment & Utensil Setup: Provision of brand-approved brewing kettles, boilers, refrigerators, billing machines, and branded signboards.
Marketing & Launch Support: Assistance with grand opening promotions, social media collateral, local area marketing (flyers, banners), and onboarding onto food delivery platforms like Swiggy and Zomato.
Ongoing Operational Support: Regular quality audits, store visits, and helpline support to address daily operational challenges.
Ideal Candidate
Aspiring & First-Time Entrepreneurs: Ideal for individuals looking to step into business ownership with a low-risk, proven model.
Hands-On Operators: Investors who are willing to spend time at the shop or oversee daily store operations and staff management.
Passion for Customer Service: A mindset focused on maintaining cleanliness, speed of service, and friendly community engagement.
Financial Capability: Must have an investment capacity of ₹5 Lakhs to ₹10 Lakhs (including working capital buffer).
Location Preference: Access to high-footfall commercial zones, transit points (bus stands, railway stations), near corporate offices, college campuses, or busy market streets.
Financial Detail
| Financial Parameter | Details / Breakdown |
| Total Investment | ₹5,00,000 to ₹10,00,000 (varies based on store size & city) |
| Minimum Capital Required | ₹5,00,000 |
| Franchise Brand Fee | ₹2,00,000 + GST (approx.) |
| Space / Area Required | 150 to 250 sq. ft. (Carpet Area) |
| Interior Setup & Equipment | ₹2,00,000 to ₹4,00,000 (boilers, counters, signage, refrigeration) |
| Initial Stock & Inventory | ₹50,000 to ₹1,00,000 (tea blend, packaging, snacks) |
| Working Capital | ₹50,000 to ₹1,00,000 (for first 2-3 months of operations) |
| Royalty / Commission | Minimal to zero nominal ongoing fee (brand primarily operates on raw material supply model) |
| Expected ROI | 40% to 60% annually (depending on location and sales volume) |
| Payback / Break-Even Time | 9 to 18 months |