Established
2017
Franchise Units
8
Minimum Investment
₹ 5,00,000
Franchise Fee
₹ 1,00,000
Total Investment Range
₹ 10,00,000
Home Based
No
Description
Samocha: Stories Around Chai isn't just a tea outlet—it's a community hub built around India’s favorite daily ritual. Born out of the simple realization that finding a freshly brewed, hygienic cup of tea alongside wholesome snacks was surprisingly difficult in urban spaces, Samocha bridged that gap by offering a vibrant café ambiance with street-food soul. The brand pairs authentic brewed teas with freshly prepared snacks, giving everyday consumers an affordable, cozy space to unwind, work, or catch up with friends.
Positioned right between unorganized street-side tea stalls and expensive western coffee chains, Samocha captures high-frequency footfall across student hubs, commercial office sectors, and residential neighborhoods. Certified by the Tea Board of India, the brand has gained a loyal customer base by prioritizing strict hygiene, standardized recipes, and sustainable, leak-proof packaging designed for both dine-in and online delivery. For prospective investors, Samocha represents a recession-resilient Quick Service Restaurant (QSR) business that combines low operational complexity with high unit economics.
Background
Founded Year: 2017
Franchise Operations Started: 2019–2020
Founders: Shivendra and Akash (college friends who left corporate careers to professionalize India’s tea cafe culture)
Company / Legal Entity: Samocha Ventures Private Limited
Active Units: 8+ operating outlets across company-owned and franchise setups, expanding across Tier-1, Tier-2, and Tier-3 cities.
Brand Origin: Kanpur, Uttar Pradesh
Industry Category: Food & Beverage / QSR / Tea & Snack Café Chain
Support Training
Pre-Launch Site Selection: Assistance with footfall analysis, site feasibility, demographic mapping, and lease negotiations.
Outlet Design & Setup: Turnkey support covering interior layout, kitchen ergonomics, counter design, and branding collateral installation.
Comprehensive Staff Training: On-site training for service and kitchen staff covering recipe execution, hygiene standards, customer handling, and inventory control.
Supply Chain & Raw Materials: Direct access to Samocha’s proprietary tea blends, signature spices, branded packaging material, and uniform inventory.
POS & Billing Integration: Installation of point-of-sale software for real-time sales reporting, stock tracking, and delivery aggregator integration.
Marketing & Launch Support: Localized grand-launch strategies, digital marketing campaigns, Google Business page setup, and delivery platform onboarding.
Ongoing Operational Audits: Regular store evaluations and menu updates to maintain consistency, hygiene, and profitability.
Ideal Candidate
Aspiring Entrepreneurs: First-time business owners looking for a proven, low-risk entry into the food and beverage industry.
Hands-on Operators: Franchisees willing to actively monitor daily store operations, customer service, and staff efficiency.
Financial Capability: Investors with a clean financial track record and a capital capacity ranging between ₹5 Lakh to ₹10 Lakh.
Passion for Hospitality: A passion for building local communities, serving quality food, and maintaining high hygiene standards.
Preferred Locations: High-street commercial areas, spaces near university campuses or corporate tech parks, metro station exits, hospital zones, and food courts.
Financial Detail
| Parameter | Details / Breakdown |
| Franchise Business Models | Kiosk Model (Samocha Go) / Mini Café (Samocha Mini) |
| Minimum Required Space | 100 – 300 sq. ft. |
| Total Investment Required | ₹5 Lakh – ₹10 Lakh |
| Franchise Fee | ₹1 Lakh – ₹2 Lakh |
| Kitchen Equipment Cost | Approx. ₹1.5 Lakh |
| Interior Furniture & Fixtures | Approx. ₹2 Lakh – ₹3 Lakh |
| Initial Stock & Inventory | Approx. ₹50,000 |
| Licenses & IT Infrastructure | Approx. ₹30,000 |
| Working Capital | ₹50,000 – ₹1 Lakh |
| Royalty Fee | 5% to 6% (0% for the first 6 months) |
| Payback Period / Break-even | 9 to 15 Months |
| Expected ROI | Up to 70% anticipated annually |
| Potential Revenue Streams | Over-the-counter dine-in/takeaway sales, online delivery orders, corporate snack catering, and party orders. |