Established
2017
Franchise Units
4
Minimum Investment
₹ 5,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 10,00,000
Home Based
No
Description
In the quick-service beverage market, consumer preferences have shifted away from traditional sugary sodas toward fresher, indulgence-focused beverages. Shake Busters has established itself within the Indian Quick Service Restaurant (QSR) sector by serving high-quality, handcrafted thick shakes, fruit smoothies, mocktails, and fresh cold brews. The brand combines premium ingredients with quick-service operational efficiency, delivering thick, flavorful shakes designed for both dine-in customers and high-volume delivery channels.
India’s QSR and beverage segment continues to grow rapidly, driven by urbanization, expanding youth demographics, and rising disposable incomes. Shake Busters capitalizes on these market dynamics with a scalable business model. By prioritizing high-yield operational design, standardized preparation procedures, and low inventory wastage, the brand allows franchise partners to tap into local demand without requiring complex, large-format kitchen setups. Whether situated in high-footfall shopping malls, busy commercial high streets, or dense residential hubs, Shake Busters provides a reliable retail concept built for long-term consistency.
Background
- Established Year: 2017
- Franchising Commenced: 2019
- Founder: Shrom Budhraja
- Active Outlets: 4 to 10 operational outlets (primarily across Delhi-NCR and select Tier-1/Tier-2 urban centers).
- Headquarters / Brand Origin: Gurgaon, Haryana, India
- Industry Category: Quick Service Restaurant (QSR) – Beverages, Juices & Smoothies
- Brand Journey & Market Presence: Founded in Gurgaon, Shake Busters entered the beverage sector with a focus on consistent recipe standardization and accessible pricing. Recognizing market demand for fast-casual beverage kiosks, the brand launched its franchise network in 2019, expanding its presence across commercial high streets, food courts, and tier-1 and tier-2 urban centers across North, West, and South India.
Support Training
- Site Selection & Store Layout: Assistance with analyzing footfall data, site visits, real estate evaluation, and floorplan layout optimizations tailored to compact retail spaces.
Comprehensive Staff Training: Hands-on training covering standardized beverage preparation, machine operation, sanitation protocols, and customer interaction standards.
Pre-Launch Operations Support: On-site launch assistance from operational specialists during setup, trial runs, and opening week execution.
Supply Chain & Vendor Management: Centralized supply chains for proprietary syrups, bases, and packaging materials to ensure taste consistency and competitive cost structures.
Technology & POS Integration: Pre-configured Point of Sale (POS) inventory management software for tracking daily sales, managing stock, and monitoring real-time store performance.
Marketing & Promotional Guidance: Provision of brand collateral, store launch promotion templates, local marketing guidance, and integration support for major online food delivery aggregators.
Ideal Candidate
- Entrepreneurial Ambition: Aspiring business owners, first-time franchisees, or experienced retail operators looking to diversify into the beverage QSR space.
Educational & Professional Qualification: Applicants generally need a graduate degree, a solid understanding of basic business management, and a commitment to operational excellence.
Hands-on Management Mindset: Individuals willing to actively oversee daily outlet operations, local team management, and customer relations.
Financial Capability: Investors with sufficient liquid capital to cover total setup expenses, initial stock, and working capital needs.
Location Access: Access to high-visibility retail spaces (100–200 sq. ft.) in shopping malls, tech parks, college hubs, or high-density commercial markets.
Financial Detail
| Expense Category | Estimated Figures / Terms |
| Minimum / Total Investment | ₹5 Lakhs – ₹10 Lakhs |
| Franchise Fee | ₹2 Lakhs – ₹5 Lakhs (Regular) / ₹1 Lakh – ₹2 Lakhs (Master) |
| Infrastructure & Equipment Cost | ₹5 Lakhs – ₹10 Lakhs (inclusive of machinery, fit-outs, signage) |
| Required Store Area | 100 – 200 Sq. Ft. |
| Working Capital Requirement | Approx. ₹1 Lakh – ₹2 Lakhs (for initial inventory, local staff, and utilities) |
| Royalty / Revenue Share | ~10% Royalty (Franchisee retains ~90% of revenues) |
| Expected ROI Timeline | 6 to 12 Months (post-setup phase) |
| Setup & Break-Even Time | ~30 Days Setup; Operational break-even typically achieved within 3 to 6 months |
| Revenue Streams | Direct Over-the-Counter Sales, Takeaway Orders, and Online Food Delivery Aggregators |