Established
2017
Franchise Units
2
Minimum Investment
₹ 9,00,000
Franchise Fee
₹ 3,50,000
Total Investment Range
₹ 16,00,000
Home Based
No
Description
The quick-service beverage sector in India is experiencing rapid growth, driven by Gen Z and millennial consumers who actively seek premium, Instagram-worthy treats at accessible prices. Shake O Holic has carved out a distinct niche in this space by elevating standard milkshakes, thickshakes, and refreshing mocktails into an indulgent, high-margin beverage experience.
Unlike conventional food outlets that struggle with chef dependencies and erratic food quality, Shake O Holic runs on a streamlined operational model built around standardized pre-mixes and signature glass/takeaway bottle packaging. Every recipe is calibrated at the central kitchen, allowing store staff to prepare uniform, high-quality shakes within minutes. By lowering labor dependency and keeping wastage near zero, Shake O Holic provides store owners with a high-margin, scalable business model designed for quick payback.
Whether placed in high-footfall shopping malls, busy high streets, or vibrant college clusters, a Shake O Holic outlet acts as a magnet for dessert and beverage lovers.
Background
| Parameter | Details |
| Founders | Ashutosh Lunawat & Akshay Sharma |
| Established Year | 2017 |
| Industry Category | Food & Beverage (Quick Service Restaurant / Thickshakes & Mocktails) |
| Active Franchise Units | 2+ Active Stores (Expanding Pan India) |
| Headquarters / Origins | India |
| Market Presence | Pan-India expansion focused on Metro, Tier-1, and Tier-2 educational & commercial hubs. |
Brand Journey & History
Shake O Holic was born in 2017 out of a shared passion for food and innovation by two friends, Ashutosh Lunawat and Akshay Sharma. Recognizing that traditional milk drinks lacked excitement while café milkshakes were often overpriced or inconsistent, the duo spent months experimenting with raw ingredients, natural flavors, and fruit blends.
After refining their recipes and solving the major operational hurdles common to F&B setups—such as labor turnover and taste variations—they launched Shake O Holic. Their vision was clear: build a global refreshment drink brand that delivers consistent quality at reasonable price points.
Support Training
The brand provides end-to-end guidance to ensure every franchise partner can run their store smoothly, regardless of prior F&B experience.
Pre-Launch Support
Site Selection & Assessment: Assistance with evaluating commercial malls, tech parks, and high-street locations to ensure footfall potential.
Store Layout & Interior Design: Complete guidelines for unit architecture, counter design, branding displays, and seating layouts (if applicable).
Equipment Procurement: Supply and installation guidance for industrial blenders, refrigeration units, POS systems, and security setup.
Training & Operational Support
Initial Onsite Staff Training: Hands-on training covering drink preparation, hygienic food handling, inventory logging, and machine maintenance.
Operating Manuals: Detailed SOP manuals outlining day-to-day store routines, opening/closing checklists, and billing processes.
Supply Chain Logistics: Timely doorstep delivery of proprietary raw mixes, signature bottles, and branding collateral.
Marketing & Growth Support
Launch & Promotion: Opening marketing toolkits including localized flyers, social media creatives, and introductory offers.
Ongoing Digital Marketing: Brand-level online promotions and integration with food aggregator platforms (e.g., Swiggy, Zomato).
R&D & Menu Updates: Regular introduction of new flavors and seasonal limited-time offers to capture market trend shifts.
Ideal Candidate
Shake O Holic seeks passionate, growth-oriented individuals who want to step into the food and beverage industry with a proven framework.
Background: Prior experience in F&B or retail management is helpful but not mandatory. Aspiring entrepreneurs, corporate professionals seeking a secondary income stream, or existing multi-unit franchisees fit well.
Mindset: Enthusiastic about customer service, local marketing, maintaining hygiene standards, and following established operational guidelines.
Investment Readiness: Financial capability to comfortably fund the initial setup cost, secure prime real estate, and maintain a cushion for working capital.
Location Preference: Access to high-visibility commercial spaces ranging from 250 to 500 sq. ft. in commercial malls, near universities/coaching hubs, or active high streets with steady youth footfall.
Financial Detail
| Financial Parameter | Estimated Figures |
| Total Unit Investment | ₹15 Lakhs – ₹16 Lakhs |
| Minimum Capital Required | ₹9 Lakhs – ₹10 Lakhs (Entry-level kiosk setup) |
| Franchise / Brand Fee | ₹3.5 Lakhs + GST |
| Agreement Term | 5 Years (Renewable) |
| Store Space Required | 250 Sq. Ft. – 500 Sq. Ft. |
| Equipment & Furniture Cost | Included within the Total Investment package |
| Marketing Budget | Provided by brand via marketing kits, brochures & promotional materials |
| Working Capital Needed | ₹1 Lakh – ₹2 Lakhs (For initial operational buffer) |
| Royalty Fees | Nominal / Minimal Royalty Structure |
| Expected ROI | 18% – 24% annually |
| Break-Even Period | 20 – 30 Months |