Established
2018
Franchise Units
00
Minimum Investment
₹ 6,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 8,00,000
Home Based
No
Description
The Quick Service Restaurant (QSR) and specialty beverage landscape in India is undergoing a massive shift. Driven by a young, urban population, changing lifestyle preferences, and a growing culture of out-of-home snacking, milkshakes, frappes, and fast food have evolved from occasional treats into daily indulgences. Standing right at the intersection of quality, affordability, and trendsetting presentation is Shakes Affair.
Originating as a high-demand beverage and quick-bites concept, Shakes Affair has built its reputation on serving thick gourmet shakes, refreshing cold beverages, and complementary fast-food options that appeal to teenagers, college students, and young working professionals alike. The brand’s core philosophy hinges on a simple truth: premium presentation and rich, authentic flavor do not need to come with an exorbitant price tag. By leveraging standardized recipes, high-margin product mixes, and eye-catching takeaway glass bottles and containers, Shakes Affair turns everyday foot traffic into loyal, repeat customers.
Market-positioned as an accessible, high-yield QSR format, Shakes Affair eliminates the operational friction typically associated with traditional food joints. The business model does not require master chefs or expensive kitchen setups, making it remarkably straightforward to manage. Whether situated in a bustling high-street market, near a college campus, or inside a high-footfall shopping mall, a Shakes Affair outlet delivers high gross margins, low overheads, and swift order turnover times designed to maximize sales per square foot.
Background
Origin & Founding: Founded in Jaipur, Rajasthan, around 2018–2019, Shakes Affair was established to fill a distinct void in the regional QSR sector—providing rich, indulgent shakes and fast food at price points accessible to the general public.
Active Franchise Units: The brand operates both flagship corporate outlets (including its prominent location in Mansarovar, Jaipur) and expanding franchise units. It is actively expanding across Tier-1, Tier-2, and Tier-3 cities in India.
Brand Journey & History: What began as a localized specialty beverage concept quickly gained traction among youth demographics due to its unique presentation style and rich product consistency. Recognizing the scalability of its model, the management built strict operational frameworks to replicate taste and quality, transitioning the business into a franchise system.
Industry Category: Quick Service Restaurant (QSR) / Dessert & Beverage Specialty / Fast Food Franchise.
Market Presence: Establishing a growing Pan-India footprint, with aggressive franchise acquisition strategies targeting commercial hubs, student pockets, and major high streets.
Support Training
Shakes Affair provides an end-to-end support system to ensure franchise partners can run operations smoothly from day one without prior F&B experience.
Pre-Launch & Site Finalization: Complete guidance on demographic research, footfall evaluation, lease negotiation strategy, and final property selection.
Store Design & Architecture: Architectural guidance, store layout blueprints, interior branding, counter placement, and ergonomic kitchen workflows tailored to the property’s space.
Staff Hiring & Academic Training: A comprehensive 15-day training program for the franchisee and staff. Covers product preparation, machine handling, inventory management, customer service etiquette, and hygienic safety protocols.
Operational Manuals & IT Integration: Provision of comprehensive operating manuals detailing recipes, daily checklists, and waste management. Guidance on setting up POS systems, inventory tracking, and CCTV integration.
Vendor & Equipment Sourcing: Direct access to approved, central equipment vendors ensuring standardized commercial blenders, refrigeration, and packaging materials at pre-negotiated rates.
Marketing & Launch Strategy: Pre-opening buzz creation through local promotional materials, digital marketing, influencer collaborations, and launch offers. Ongoing central marketing support for seasonal campaigns and regional promotions.
Ongoing R&D: Continuous product development and addition of new menu items to adapt to shifting culinary trends and maintain high customer repeat rates.
Ideal Candidate
Shakes Affair looks for motivated partners who are eager to engage with a modern, fast-moving consumer brand. The ideal partner profile includes:
First-Time Entrepreneurs: Individuals seeking a low-risk, self-employment venture with a structured playbook and ongoing franchisor backing.
Experienced Business Operators: F&B or retail operators looking to diversify their portfolio with a high-margin, quick-payback QSR brand.
Passion for Customer Service & Quality: While cooking skills are unnecessary, a hands-on management mindset, dedication to maintaining brand standards, and customer engagement are critical.
Financial Capability: Investors possessing the unencumbered capital required for initial setup, license acquisition, and buffer working capital.
Location Preference: Access to or ability to secure commercial properties (200 to 300 sq. ft.) in high-density areas such as college towns, coaching hub zones, shopping malls, food courts, metro station plazas, or vibrant high streets.
Financial Detail
(Note: Values represent standard estimated investment ranges across Indian markets and may vary based on city tier, store size, and location condition).
| Financial Parameter | Details & Estimates |
| Total Investment Range | ₹6 Lakhs – ₹8 Lakhs |
| Minimum Capital Required | ₹6 Lakhs |
| Franchise Fee | ₹3 Lakhs (Included in initial setup investment) |
| Required Space | 200 – 300 Sq. Ft. (Commercial / High-Footfall Area) |
| Kitchen Equipment & IT Cost | ₹1.25 Lakhs – ₹1.5 Lakhs |
| Interior Fit-Outs & Furnishings | ₹2 Lakhs – ₹2.5 Lakhs (Varies by outlet dimensions) |
| Marketing & Launch Budget | Covered in initial branding kit & localized digital collateral |
| Working Capital | ₹50,000 – ₹1 Lakh (For initial stock, utilities, and contingency) |
| Royalty Fees | 0% Royalty for the First Year (Standard agreement subject to terms) |
| Expected Return on Investment (ROI) | 30% – 35% annually |
| Estimated Payback / Break-Even Period | 10 – 12 Months |
| Franchise Agreement Term | 5 Years (Renewable) |