Established
2015
Franchise Units
99
Minimum Investment
₹ 15,00,000
Franchise Fee
₹ 5,00,000
Total Investment Range
₹ 20,00,000
Home Based
No
Description
In the fast-paced world of Indian Quick Service Restaurants (QSR), few brands have managed to capture the "Desi" heart while maintaining international quality standards as effectively as Snakkers. Born out of a passion for high-quality, flavorful, and affordable fast food, Snakkers has rapidly evolved from a local favorite in Punjab to a national contender.
The brand’s concept is simple yet powerful: providing a premium dining experience that doesn't burn a hole in the customer's pocket. By blending a menu of crispy chicken, gourmet burgers, wraps, and refreshing beverages with a modern, vibrant interior aesthetic, Snakkers has positioned itself as the go-to "hangout spot" for Gen Z and millennial diners. In an industry often dominated by overpriced global giants, Snakkers stands out as a homegrown success story that prioritizes fresh ingredients and local tastes, making it a formidable player in India's multi-billion dollar food service industry.
Background
Established Year: 2015
Franchising Commenced: 2017
Active Units: 100+ Outlets across India
Founders: Led by visionary entrepreneurs including Ishneet Singh Aneja and Amanpreet Singh Aneja.
Headquarters: Chandigarh, Punjab
Industry Category: Quick Service Restaurant (QSR) / Fast Food
Market Presence: While deeply rooted in Northern India (Punjab, Haryana, Himachal, and UP), Snakkers is aggressively expanding into Rajasthan, Delhi NCR, and Madhya Pradesh, aiming to be a pan-India household name by 2027.
Support Training
Snakkers prides itself on "hand-holding" its partners. You don't need to be a chef or a restaurant mogul to succeed; the brand provides the blueprint.
Pre-Launch Support:
Site Selection: Professional assistance in evaluating high-footfall locations and catchment areas.
Interior Design: Standardized layouts and 3D designs to ensure the signature Snakkers "vibe."
Licensing Guidance: Helping you navigate the maze of FSSAI, health trade, and fire safety licenses.
Operational & Academic Training:
Staff Training: Comprehensive training for kitchen staff and front-of-house teams at centralized training centers.
Standard Operating Procedures (SOPs): Detailed manuals covering everything from inventory management to hygiene protocols.
Marketing & Tech Support:
Grand Launch: A curated marketing "blitz" to ensure your outlet opens to a crowd.
Digital Presence: Inclusion in national social media campaigns and integration with major food delivery aggregators.
Supply Chain: Access to centralized procurement for secret spices and branded packaging to maintain taste consistency.
Ideal Candidate
Snakkers is looking for partners who are as hungry for success as their customers are for their burgers.
Entrepreneurial Spirit: You don't necessarily need a food background, but you must have the drive to manage a daily retail operation.
Passion for Hospitality: A commitment to maintaining the high service standards and cleanliness that the brand is known for.
Investment Capability: The financial stability to manage the initial setup and at least 6 months of working capital.
Location Preference: Access to or the ability to lease a 300 sq. ft. (Takeaway) to 1,500 sq. ft. (Dine-in) space in high-visibility areas like main roads, markets, or near colleges.
Financial Detail
| Investment Component | Take-Away / Kiosk | Full Dine-In Restaurant |
| Total Investment | ₹15 Lakh – ₹20 Lakh | ₹25 Lakh – ₹35 Lakh |
| Minimum Investment | ₹12 Lakh (Compact) | ₹23 Lakh |
| Franchise Fee | ₹5 Lakh | ₹5 Lakh |
| Infrastructure/Interior | ₹7 Lakh – ₹10 Lakh | ₹15 Lakh – ₹20 Lakh |
| Marketing/Launch Budget | ₹1 Lakh – ₹2 Lakh | ₹2 Lakh – ₹3 Lakh |
| Working Capital | ₹3 Lakh – ₹5 Lakh | ₹5 Lakh – ₹7 Lakh |
| Royalty Fees | 2% - 4% of Monthly Sales | 2% - 4% of Monthly Sales |
| Expected ROI | 60% Annually | 45% - 55% Annually |
| Break-even Period | 12 – 18 Months | 18 – 24 Months |