Established
2019
Franchise Units
00
Minimum Investment
₹ 12,00,000
Franchise Fee
₹ 6,00,000
Total Investment Range
₹ 25,00,000
Home Based
No
Description
Early childhood education in India is experiencing an unprecedented boom as parents increasingly prioritize structured, high-quality learning during a child's foundational years. S.O.N.G. (The School of New Generation) Preschool stands at the forefront of this shift, offering an innovative blend of play-based exploration, Montessori methods, and experiential learning. Managed under the umbrella of Brainyflock Learnings Pvt. Ltd., S.O.N.G. has carved out a distinct market position in India’s pre-K and daycare segment.
Rather than relying on outdated rote learning, S.O.N.G. integrates academics with music, creative arts, enrichment programs, and modern digital study systems all under one roof. This child-centric approach gives parents confidence while offering franchise partners a scalable, recession-resilient business model with strong community demand.
Why Invest in this Franchise?
Lifetime Agreement Advantage: Unlike traditional franchises that demand costly renewal fees every few years, S.O.N.G. offers a one-time franchise fee structure with a lifetime agreement validity.
Low Initial Capital & High Margin Return: Tailored investment tiers allow partners to launch a premium brand presence without taking on excessive capital risks.
Tech-Enabled Smart Classrooms: Every unit comes equipped with digital learning tools, mobile apps for parent-teacher communication, smart charts, and proprietary Montessori labs.
Multiple Revenue Streams: Beyond core preschool enrollments, franchisees can generate additional income through daycare services, evening activity hubs, summer camps, and enrichment workshops.
In-House Publications & Kits: S.O.N.G. publishes its own curriculum books, stationery, and student uniform supplies directly, ensuring quality control and smooth logistics for centers.
Background
Year Established: Brainyflock Learnings Pvt. Ltd. was incorporated in 2019, backed by over 10 years of domain expertise.
Parent Organization: Brainyflock Learnings Pvt. Ltd.
Leadership: CA Ankur Kumar (Group MD & Mentor)
Brand Journey & History: Spearheaded by experienced educationists and corporate leadership, the group brings strong domain expertise. Originating in the Delhi-NCR market, S.O.N.G. was launched to solve the gap in high-quality, modern, and accessible early childhood spaces.
Active Units & Presence: 10+ operational and upcoming centers across North India (including Noida, Greater Noida, and Ghaziabad) with expansion underway into broader national hubs.
Industry Category: Early Childhood Education, Play School, Daycare & Skill Enrichment.
Support Training
S.O.N.G. provides end-to-end guidance so franchise owners don't need prior educational administration experience:
Pre-Launch Setup & Interior Design: Site selection analysis, layout architectural guidance, society NOC assistance, and brand-compliant interior/exterior setup guidelines.
Recruitment & Staff Training: The head office actively sources teacher resumes and conducts pre-launch training programs for center heads, teachers, and support staff on-site.
Academic & Digital Support: Detailed operational manuals, year-round curriculum planners, digital classroom modules, and proprietary CRM access for administrative ease.
Marketing & Admissions Drive: Head office leads national digital marketing campaigns, supplies local print promotional collateral, and provides a dedicated admissions team to follow up on prospective student leads.
Ideal Candidate
Target Entrepreneur: Passionate women entrepreneurs, education enthusiasts, corporate professionals seeking business ownership, or existing standalone preschool owners looking to convert to a recognized brand.
Business Acumen: Driven individuals with strong interpersonal skills who can build personal rapport with local parents and manage staff effectively.
Investment Capability: Ability to commit ₹12 Lakhs to ₹25 Lakhs depending on the chosen format and location.
Location & Space Requirement:
Plan A: 1,500 – 2,000 sq. ft. ground floor area (residential or commercial).
Plan B: 2,000 – 3,000+ sq. ft. setup with outdoor play area options.
Financial Detail
Total Investment Range: ₹12 Lakhs to ₹25 Lakhs (depending on square footage and city tier).
Minimum Investment Required: ~₹12 Lakhs (Plan A).
Franchise Brand Fee: Included in initial model plan / ~₹6 Lakhs base.
Agreement Term: Lifetime (No recurring renewal fee lock-in).
Infrastructure & Setup Cost: ~₹6 Lakhs – ₹9 Lakhs (includes furniture, play equipment, Montessori lab tools, safety mats, and smart boards).
Marketing & Working Capital: Integrated into initial setup plan; local launch campaigns supported by corporate HQ.
Royalty Fees: Nominal structure designed to preserve franchisee margins (consult brand representative for active regional slabs).
Expected Break-Even Time: 18 to 24 Months