Established
1977
Franchise Units
100
Minimum Investment
₹ 25,00,000
Franchise Fee
Inquire
Total Investment Range
₹ 30,00,000
Home Based
No
Description
India’s kidswear segment is experiencing unprecedented growth, driven by rising disposable incomes, nuclear family setups, and fashion-conscious parents looking for durable, comfortable, and trendy clothes for their children. Standing at the forefront of this booming market is Sportking Kidswear, a retail venture backed by Sportking India Limited—one of India’s most trusted vertically integrated textile conglomerates.
Sportking Kidswear offers a comprehensive range of clothing for infants, toddlers, and young kids. By combining international design sensibilities with skin-friendly, high-grade fabrics, the brand provides everyday essentials, festive wear, activewear, and seasonal collections at price points that appeal to India’s massive middle-class demographic.
For retail entrepreneurs and investors, a Sportking Kidswear franchise represents a turnkey business model. Supported by end-to-end in-house manufacturing—from yarn spinning and processing to garment fabrication—the brand delivers healthy profit margins, reliable stock supply, and high consumer recall across Tier 1, Tier 2, and Tier 3 cities.
Background
| Metric / Parameter | Details |
| Established Year | Founded in 1977 (Garment & Retail expansion in 1989) |
| Group Founders | Mr. Jagdish Chandar Avasthi (Founder) |
| Current Leadership | Mr. Raj Avasthi (Group Chairman) & Mr. Munish Avasthi (Managing Director) |
| Headquarters | Ludhiana, Punjab, India |
| Active Retail Outlets | 100+ Exclusive Brand Stores across India |
| Parent Company | Sportking India Limited (Publicly Listed Conglomerate) |
| Industry Category | Retail Apparel & Kidswear Fashion |
Brand Journey & Market Presence
Beginning as a small spinning setup in Ludhiana, Sportking has expanded into a multi-thousand-crore textile powerhouse with seven manufacturing units spread across Punjab and Himachal Pradesh. Today, the parent brand exports textiles to over 30 countries globally while maintaining a robust domestic footprint. Leveraging four decades of fabric expertise, Sportking launched its retail division to deliver premium-quality family clothing, with Sportking Kidswear emerging as a dedicated high-growth category catering to the specific needs of Indian children.
Support Training
Sportking provides comprehensive support to help franchisees get their store running smoothly from day one.
Pre-Launch Support
Site Selection & Assessment: Assistance from real estate experts to evaluate market footfall, high-street suitability, and commercial mall locations.
Store Layout & Interior Design: Architectural blueprints, 3D store designs, floor planning, standard lighting, and branded fixture specifications.
Initial Inventory Planning: Data-driven merchandise curation customized to local climate, regional fashion tastes, and target demographic age groups.
Training & Academic Programs
Staff Training: Hands-on instruction for store managers and floor executives covering customer service, garment folding, visual merchandising, and inventory auditing.
Standard Operating Procedures (SOPs): Detailed operational manuals covering store opening/closing procedures, billing workflows, and return policies.
Operational & IT Support
POS & Billing Systems: Turnkey IT setup instructions including point-of-sale software, barcode scanners, and inventory tracking systems.
Field Assistance: Dedicated regional store operations managers who regularly visit stores to optimize performance, display aesthetics, and stock rotation.
Marketing & Promotional Assistance
Launch Campaigns: Comprehensive launch collaterals, local PR assistance, brochures, pamphlets, and outdoor banners provided directly by the head office.
National & Seasonal Branding: Brand-level digital marketing, social media promotions, and seasonal festival collateral kits sent to boost footfall during peak shopping periods.
Ideal Candidate
To maintain high brand standards and operational consistency, Sportking looks for franchisees who fit the following profile:
Business Background: Prior experience in retail, apparel, consumer goods, or business management is preferred, though passionate first-time entrepreneurs are welcome.
Passion for Customer Engagement: A hands-on approach to daily operations, staff supervision, customer relationship management, and local community outreach.
Financial Capability: Unencumbered capital capability of ₹25 Lakhs to ₹30 Lakhs to cover initial store buildout, fixture setup, and initial stock intake.
Property Ownership / Leasing Ability: Ability to secure a commercial property on a long-term lease.
Location Preference:
Ground-floor high-street retail locations, main market areas, or high-footfall commercial shopping malls.
Minimum required carpet area: 1,000 sq. ft. and above.
Focus markets: Tier 1, Tier 2, and Tier 3 cities across Pan-India.
Financial Detail
Here is a clear snapshot of the financial investment and commercial structure for opening a Sportking Kidswear franchise store:
| Financial Head | Estimated Amount / Terms |
| Total Investment Required | ₹25 Lakhs – ₹30 Lakhs |
| Minimum Capital Required | ₹25 Lakhs |
| Franchise Royalty Fee | 0% (Not Applicable) |
| Upfront Brand Fee | Nil / Not Applicable |
| Required Store Floor Area | 1,000 Sq. Ft. & above (Commercial) |
| Infrastructure & Fixture Cost | Included in the total investment package |
| Marketing / Collateral Support | Promotional materials & collaterals supplied by brand |
| Working Capital & Inventory | Part of initial investment package |
| Expected Return on Investment (ROI) | ~40% per annum |
| Expected Payback / Break-even Period | 15 to 18 Months |
| Franchise Agreement Term | 5 Years (Renewable) |