Established
2014
Franchise Units
15
Minimum Investment
$250,000
Franchise Fee
$35,000
Total Investment Range
$550,000
Home Based
No
Description
In an era where the "healthy glow" is more than just a seasonal trend—it’s a lifestyle—SunBelievable stands at the pinnacle of the professional tanning and wellness industry. We aren’t just another tanning salon; we are a destination for confidence, rejuvenation, and high-end skincare.
SunBelievable has redefined the indoor tanning experience by merging cutting-edge UV technology with sunless spray tanning and luxury wellness services. Our reputation is built on a "customer-first" philosophy, ensuring that every guest walks out feeling better than when they walked in. In a fragmented market, SunBelievable has carved out a dominant position by offering a boutique, spa-like atmosphere at a competitive price point. By investing in SunBelievable, you aren't just buying a business; you’re joining a brand that has mastered the art of recurring revenue through a proven membership-based model that keeps the "sun" shining year-round, regardless of the weather outside.
Background
Established: 2014
Active Units: 15+
Brand Journey: SunBelievable began as a single flagship location with a mission to eliminate the "clinical" feel of traditional tanning salons. Through relentless focus on hygiene, bulb quality, and staff expertise, the brand quickly became a local favorite, leading to its transition into a national franchise model.
Industry Category: Health, Beauty & Wellness / Professional Tanning Services.
Support Training
Pre-Launch Support: Expert guidance on site selection (demographic analysis and foot traffic studies), lease negotiations, and a detailed build-out manual to ensure your salon meets our luxury aesthetic.
Initial Training: A rigorous 10-day "Sun Academy" program for owners and managers covering software operations, skin physiology, tanning equipment maintenance, and sales psychology.
Marketing Powerhouse: Access to a national brand fund, localized SEO strategies, social media content calendars, and grand opening PR kits to ensure you have customers at the door on Day 1.
Operational Support: A dedicated Franchise Business Consultant (FBC) to conduct regular audits, help analyze P&L statements, and optimize your labor costs.
Ideal Candidate
The Entrepreneurial Spirit: A self-starter who understands the importance of local community networking.
Management Prowess: Ability to lead a small team of "Glow Experts" and foster a positive, high-energy work environment.
Investment Capability: A minimum liquid capital of $100,000 and a net worth of $300,000.
Location Preference: Suburban shopping centers with high visibility, proximity to fitness centers, or high-end grocery anchors.
Financial Detail
| Category | Details |
| Total Investment Required | $250,000 – $550,000 (Varies by location size) |
| Minimum Cash Injection | $100,000 |
| Franchise Fee | $35,000 |
| Royalty Fees | 6% of Gross Sales |
| Marketing Fund | 2% of Gross Sales |
| Infrastructure Cost | $150k - $300k (Build-out, Equipment, Signage) |
| Working Capital | $30,000 – $50,000 |
| Expected ROI | Typically seen within 24–36 months (depending on performance) |
| Break-Even Time | Target range of 6–12 months post-launch |