Established
2024
Franchise Units
250
Minimum Investment
₹ 3,50,000
Franchise Fee
Inquire
Total Investment Range
₹ 5,00,000
Home Based
No
Description
Tea isn't merely a hot beverage in India; it is an emotion, a daily ritual, and an integral part of the country’s social fabric. Riding on this deep-rooted cultural affinity, Swad Amrutam Chai has emerged as one of the fastest-growing QSR (Quick Service Restaurant) tea-cafe franchise networks in the Indian Food & Beverage (F&B) sector. The brand offers an authentic, hygienic, and affordable tea experience that appeals directly to India's vast mass-market consumer base.
By standardizing the traditional Indian tea-stall experience into a modern, vibrant, and clean storefront, Swad Amrutam Chai addresses a major gap in the market: delivering hygienic, consistent, high-quality chai and snacks at price points that everyday commuters, students, and working professionals can easily afford. The brand's market positioning centers around high-volume, quick-turnover sales supported by a streamlined operational footprint. For prospective business owners, Swad Amrutam Chai presents a turnkey business model designed to minimize financial barriers while maximizing operational efficiency and long-term profitability.
Background
Founding Year: 2024
Active Outlets: 250+ outlets operating across multiple states in India.
Headquarters: Ahmedabad, Gujarat, India.
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) / Tea & Coffee Café Chain.
Leadership & Founders:
Anil Modi (Founder & Managing Director): Drives the corporate vision, expansion strategy, and partner engagement programs.
Ronak Maheshwari (Co-Founder & CEO): Oversees financial modeling, unit-level profitability, backend operations, and business scale.
Nayan Prajapati (Co-Founder & Head of Product Innovation): Leverages a background in chemistry and R&D to lead recipe formulations, flavor consistency, and menu diversification.
Brand Journey & Market Presence: Founded by three childhood friends with the goal of making low-risk business ownership accessible to middle-class entrepreneurs, the company rapidly expanded from a single store concept into a national network of 250+ outlets within a short timeframe. The brand has established a strong presence across tier-1, tier-2, and tier-3 cities.
Support Training
Swad Amrutam Chai offers end-to-end operational handholding to ensure that even first-time entrepreneurs can manage a store smoothly.
Pre-Launch Support:
Real estate assistance, site evaluation, foot-fall audits, and lease negotiation guidance.
Store architectural layout design, branding mockups, and interior/exterior signage installation.
Supply chain integration for kitchen equipment, branded utensils, counter setup, and initial inventory stock.
Operational Training:
Comprehensive training programs for store owners and staff covering product preparation, tea brewing standardization, and recipe adherence.
Point-of-Sale (POS) software training, inventory management, billing, and daily cash reconciliation.
Food safety, hygiene protocols, and waste-reduction procedures.
Marketing & Promotional Support:
Grand opening promotional collateral (flyers, banners, standees, and localized grand-opening offers).
Digital marketing strategies, localized social media ads, and profile management.
Integration with online food delivery aggregators.
Ongoing Operational Support:
Dedicated franchise relationship manager for continuous troubleshooting and operational audits.
Centralized raw material supply chain for proprietary tea masalas, premixes, and branded packaging to ensure uniform taste across all outlets.
Ideal Candidate
Entrepreneurial Mindset: First-time business owners, young entrepreneurs, or family-run operations looking to build a sustainable, recurring cash-flow business.
Hands-on Operational Focus: Individuals willing to either manage daily store operations directly or closely supervise dedicated staff members.
Capital Capability: Ability to invest the initial capital required (₹3.5 Lakh to ₹5 Lakh) without excessive debt reliance.
Customer-Centric Attitude: High priority placed on maintaining strict cleanliness, fast service, and good customer relations.
Preferred Locations: High-footfall urban or semi-urban areas including commercial hubs, market squares, university gates, metro stations, hospital vicinities, bus stands, and main arterial roads.
Financial Detail
| Financial Parameter | Estimated Figures (INR) |
| Minimum Investment Required | ₹3.5 Lakhs |
| Total Investment Range | ₹3.5 Lakhs – ₹5.0 Lakhs (varies based on store size & site condition) |
| Franchise Fee | Included in initial setup package |
| Infrastructure & Equipment Cost | Included in setup package (covers counters, machinery, signage & tools) |
| Initial Working Capital | ₹30,000 – ₹50,000 (recommended for initial operations & raw materials) |
| Royalty Fee | 0% (Zero Royalty) |
| Gross Profit Margin | 40% – 60% per sales unit |
| Expected Break-Even Time | 5 – 8 Months |
| Average Monthly Net Profit Potential | ₹50,000 – ₹1,50,000 (dependent on location footfall & volume) |
| Revenue Streams | Dine-in tea/coffee sales, packaged snacks, takeaway sales, delivery aggregator channels |