Established
2017
Franchise Units
500
Minimum Investment
₹ 3,50,000
Franchise Fee
₹ 1,95,000
Total Investment Range
₹ 8,00,000
Home Based
No
Description
Tea is not just a hot beverage in India; it is a daily ritual, a conversation starter, and an integral part of the country's social fabric. Amid this massive, evergreen demand, Tea Day has emerged as one of the fastest-growing beverage franchises, transforming the humble corner chai tapri into an organized, hygienic, and scalable retail experience. The brand offers freshly brewed, authentic regional chai, filter coffee, coolers, and quick bites designed specifically for the Indian palate.
By bridging the gap between unorganized roadside tea stalls and expensive, high-end cafe chains, Tea Day delivers high-quality, pocket-friendly refreshment to daily commuters, office workers, students, and families. The concept centers on quick service, uniform taste, and standardized operations that keep customers returning multiple times a day. With a compact footprint and high order velocity, Tea Day provides an accessible entryway into the thriving Indian Food and Beverage (F&B) industry for aspiring entrepreneurs.
Background
Tea Day was established to modernize India's daily tea habit by introducing hygiene, consistency, and clean store environments without losing authentic traditional taste.
Founded Year: 2017
Brand Journey: What started as a local initiative to organize tea retail quickly gained traction due to its affordable price points and quick turnarounds. The brand expanded aggressively through a franchise-owned, franchise-operated (FOFO) network.
Active Units: Over 500+ outlets operational across India.
Geographic Footprint: Strong presence across 10+ states and 55+ major cities, including Tier 1, Tier 2, and Tier 3 markets.
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) – Tea & Coffee Chain.
Support Training
Tea Day backs its franchise partners with complete end-to-end operational setup so that even first-time business owners can run their stores smoothly:
Pre-Launch Support:
Site Selection Assistance: Expert evaluation of foot traffic, nearby demographics, competitor density, and catchment viability before final site approval.
Store Layout & Interior Design: Architect-approved 2D/3D floor layouts, standard signage designs, and equipment placement blueprints optimized for small spaces.
Vendor & Equipment Sourcing: Direct procurement of commercial-grade burners, refrigerators, display counters, and branded POS billing machines.
Academic & Operational Training:
Staff Training: Hands-on training programs covering beverage preparation, customer handling, billing software operation, inventory tracking, and food safety hygiene.
SOP Manuals: Detailed step-by-step Standard Operating Procedure guidebooks covering daily opening/closing checklists, stock auditing, and waste management.
Marketing & Launch Support:
Grand Opening Campaign: Promotional artwork, local flyer distribution strategy, and social media announcements to build buzz during launch week.
Ongoing Marketing: Local store marketing templates, festive offer graphics, and digital marketing materials.
Supply Chain & Ongoing Operational Support:
Raw Material Supply: Direct supply chain access for proprietary tea blends, specialty powders, branded packaging cups, and branded merchandise.
Audit & Performance Reviews: Periodic store audits to maintain quality standards and assist with local sales growth strategies.
Ideal Candidate
Tea Day looks for partners who are motivated to build a profitable, long-term local business. You are an ideal fit if you have:
Entrepreneurial Passion: A strong drive to manage a fast-paced retail food business and deliver quality customer service daily.
Basic Business Understanding: Prior experience in retail, sales, or customer service is helpful, though prior F&B experience is not mandatory due to full brand training.
Capital Capability: Financial capability to comfortably fund the initial investment, setup costs, and initial working capital without over-leveraging.
Local Market Knowledge: Deep understanding of the target city or neighborhood to secure high-visibility, high-footfall real estate.
Location Preference: High-footfall locations including tech parks, metro station exits, busy commercial streets, hospital zones, college hubs, or market centers.
Financial Detail
| Financial Parameter | Estimated Breakdown |
| Total Investment Required | ₹3.5 Lakhs – ₹8 Lakhs (varies based on model size) |
| Minimum Investment Required | ₹3.5 Lakhs – ₹4 Lakhs |
| Franchise Fee | ₹1.95 Lakhs – ₹2.5 Lakhs + GST |
| Franchise Units | Kiosk / Mini Café / Full Outlet Model |
| Space / Infrastructure Area | 100 sq. ft. – 300 sq. ft. |
| Infrastructure & Fit-out Cost | ₹1.5 Lakhs – ₹3.5 Lakhs (Counter setup, branding, appliances) |
| Marketing Budget | Included in setup package / local promotions |
| Working Capital | ₹50,000 – ₹1 Lakh (Initial stock, staff wages, utilities) |
| Royalty Fees / Profit Share | 0% – 5% (Brand model relies on raw material supply) |
| Expected ROI | 40% – 60% per annum |
| Average Break-Even Period | 6 to 12 months |
| Key Revenue Streams | Hot Teas & Coffees, Iced Coolers/Sips, Packaged Snacks, Fresh Food Items |