Established
2012
Franchise Units
60
Minimum Investment
₹ 20,00,001
Franchise Fee
₹ 4,50,000
Total Investment Range
₹ 30,00,000
Home Based
No
Description
The Indian Quick Service Restaurant (QSR) sector is witnessing an unprecedented boom, driven by a young demographic, rising disposable incomes, and an insatiable appetite for high-quality, convenient food. Standing at the forefront of this culinary shift is THE AFC (American Fried Chicken), a premier fast-food brand that has masterfully adapted the classic American fried chicken concept for the distinct Indian palate.
By seamlessly blending international cooking standards with rich, vibrant local spices, THE AFC has built an enviable reputation as an accessible premium eatery. The brand positions itself as a smarter, more cost-effective alternative to multi-national fast-food giants, offering consumers the same crispy, juicy, world-class taste at a fraction of the price. With an inviting dining ambiance, highly efficient service, and an extensive menu featuring everything from signature crispy drumsticks to gourmet burgers and refreshing mocktails, THE AFC is engineered to dominate Tier-1, Tier-2, and Tier-3 Indian cities alike. Investing in THE AFC means aligning with a market-ready brand that understands local dynamics while delivering a globally beloved product.
Background
Established Year: 2012 (Commenced franchise operations in 2013).
Franchise Active Units: Over 60 operational and upcoming outlets across India (managed collectively under its corporate group, which includes its sister brand NYPFC).
Founders & Corporate Lineage: Launched as a strategic expansion to serve tier-based Indian populations, the corporate vision was to introduce an accessible, compact, yet premium QSR model.
Brand Journey & History: Within just six months of launching its very first flagship store, the overwhelming consumer response triggered immediate franchise demand. Over the past decade, the brand has steadily scaled across the central, northern, southern, and western regions of India, cementing its footprint as one of the country's fastest-growing indigenous fast-food networks.
Market Presence in India: Strong, widespread national presence. The brand focuses heavily on high-visibility city centers, bypass roads, and high-footfall commercial zones.
Industry Category: Food & Beverage (Quick Service Restaurant - QSR / Fast Food).
Support Training
Pre-Launch Support
Site Selection & Analytics: Complete assistance in identifying and evaluating the right property, analyzing local foot traffic, accessibility, and visibility.
Store Design & Fit-Outs: Detailed layouts, interior designs, and architectural blueprints to ensure the outlet perfectly matches the brand’s signature, premium aesthetic.
Operational Support
Vendor Management: Access to a verified network of supply chain vendors for uniform equipment, raw ingredients, packaging, and branded merchandise.
Billing & Inventory Software: Pre-configured POS hardware and software setup to help you track daily sales, stock usage, and employee performance effortlessly.
Training & Academics
On-Site Kitchen Training: Comprehensive, hands-on training for kitchen staff regarding food safety, marination, frying precision, and inventory handling.
Management Training: Specialized operational training for the franchise owner or store manager to master customer service, staff management, and cost control.
Marketing & Ongoing Support
Launch & Digital Marketing: Tailored local area marketing (LAM) plans, social media toolkits, and grand-opening promotional strategies.
Continuous Product Development: Regular updates to the menu and introduction of seasonal items to keep the food offerings fresh and exciting for customers.
Ideal Candidate
THE AFC is seeking driven, passionate partners to expand its culinary footprint. You are the ideal candidate if you possess:
Business Background: Prior experience in retail, hospitality, or corporate management is preferred but not mandatory. A sharp business acumen and an understanding of local consumer trends are vital.
Passion for Food & Service: A strong commitment to maintaining brand uniformity, premium food quality, and impeccable customer satisfaction.
Investment Capability: Financial readiness to cover the initial setup costs and comfortably manage minor initial working capital requirements.
Location Preference: Access to or ownership of a commercial space ranging between 300 to 1,500 sq. ft. (depending on the chosen model: a compact takeaway kiosk or a full-scale casual dining lounge). Ideal spots include high-street markets, mall food courts, close proximity to universities, or heavy-traffic bypass routes.
Financial Detail
| Financial Parameter | Single Unit (Express/Food Court) | Master Franchise Model |
| Minimum Initial Investment | INR 10,00,001 | INR 20,00,001 |
| Maximum Total Investment | INR 15,00,000 | INR 30,00,000 |
| Franchise / Brand Fee | Included in setup package | INR 4,50,000 |
| Space / Area Requirement | Minimum 150 Sq. Ft. (Express Counter) | Varies by target territory |