Established
2015
Franchise Units
20
Minimum Investment
₹ 1,50,00,000
Franchise Fee
₹ 40,00,000
Total Investment Range
₹ 2,00,00,000
Home Based
No
Description
Dining out in India has undergone a massive shift. It is no longer just about the food on the plate; it is about the experience surrounding it. The Barbeque Company has perfectly capitalized on this culinary evolution by pioneering a premium, yet remarkably affordable, live-grill-at-the-table and buffet dining concept.
First launching its doors in 2015 in Janakpuri, New Delhi, the brand disrupted the casual fine dining segment. It introduced an interactive DIY (Do-It-Yourself) grilling mechanism paired with an unlimited global buffet featuring Mediterranean, American, Oriental, Asian, and traditional Indian cuisines.
From a market positioning standpoint, The Barbeque Company fills a massive sweet spot. While typical fine-dining barbeque chains push prices out of reach for regular family outings, this brand has earned a rock-solid reputation for delivering high-end hospitality, vibrant decor, and culinary depth at an unbeatable price point. It has quickly transitioned from a neighborhood favorite into a multi-city powerhouse. For an investor, it presents a highly sticky business model: it attracts large family gatherings, corporate celebrations, and festive parties, driving a high volume of repeat customer visits that protect the outlet against changing consumer food trends.
Background
Established Year: 2015
Franchise Operations Commenced: 2017
Founders & Key Leadership: Founded and led by Harmandeep Singh Khurana (CEO), a seasoned entrepreneur in the F&B landscape.
Industry Category: Food & Beverage / Premium Casual Dining / Bar & Lounge.
Active Units: 20+ units established across diverse Indian geographies.
Brand Journey & Market Presence: What began as a single highly successful outlet in New Delhi has expanded seamlessly across the country. The Barbeque Company has successfully penetrated major hubs in Northern and Eastern India, establishing an active presence in Gurugram, Noida, Ghaziabad, Patna, and Guwahati.
Support Training
The brand eliminates the typical guesswork associated with starting a large-scale restaurant by providing step-by-step institutional support.
Pre-Launch Support
Site Selection & Analytics: The corporate real estate team conducts deep spatial data research to evaluate local demographics, parking accessibility, traffic counts, and proximity to direct competitors.
Turnkey Interior Design: Complete layout blueprints, kitchen architecture designs, and gas line mapping are managed by brand-approved interior specialists to maximize space efficiency.
Operational & Staff Training
Culinary & Service Masterclasses: Thorough training modules for kitchen managers, line cooks, and front-of-house staff are conducted prior to the launch to secure strict adherence to standardized recipes.
Inventory & Vendor Framework: Partners get access to a national network of primary vendors, ensuring structural uniformity in raw ingredient sourcing and cost optimization.
Marketing & Technology Push
Launch Campaigns & Local SEO: The central marketing wing coordinates local search engine optimization, micro-influencer events, and targeted digital ads to build hyper-local awareness ahead of the grand opening.
Centralized Tech Stack: Implementation of proprietary billing, customer relationship management (CRM), and real-time inventory management software systems.
Ideal Candidate
The Barbeque Company looks for structural alignment rather than just capital backing.
Business Acumen & Leadership: An ideal partner does not necessarily need a legacy background in the restaurant industry, but must possess a strong understanding of team management, customer service metrics, and basic financial numbers.
Financial Integrity & Capability: The applicant should have clear, unencumbered liquid capital to comfortably sustain the initial infrastructure buildout and a multi-month working capital buffer without relying heavily on high-interest debt.
Location Preference: Prime commercial zones, high-street retail centers, or premium shopping malls. The site requires a carpet area ranging between 3,000 to 5,000 sq. ft. to smoothly accommodate the exhaust hoods, table grills, buffet setups, and guest walking lanes.
Financial Detail
The franchise model operates primarily via the FOFO (Franchise Owned Franchise Operated) and FOCO (Franchise Owned Company Operated) frameworks, providing varying options depending on the investor’s preferred involvement level.
| Financial Parameter | Estimated Figures (INR) |
| Minimum Capital Investment | ₹1.5 Crores |
| Total Estimated Investment | ₹1.5 Crores to ₹2.0 Crores (dependent on city tier) |
| Initial Franchise Fee | ₹40 Lakhs + GST |
| Infrastructure & Interior Cost | Approximately ₹1.0 Crore (including HVAC and exhaust systems) |
| Kitchen Equipment & Live Grills | ₹10 Lakhs to ₹15 Lakhs |
| Initial Marketing & Launch Budget | ₹1 Lakh to ₹2 Lakhs |
| Initial Stock & Inventory Buffer | ₹8 Lakhs |
| Monthly Royalty Fees | 6% to 7% of total monthly gross revenues |
| Expected Payback / ROI Timeline | 1.5 to 2 Years (18 to 24 Months) |
| Agreement Validity Term | 9 Years (Renewable) |