Established
2017
Franchise Units
50
Minimum Investment
₹ 10,00,000
Franchise Fee
Inquire
Total Investment Range
₹ 15,00,000
Home Based
No
Description
Theka Coffee has completely flipped India’s conventional cafe culture on its head. By stepping away from expensive, sitting-heavy European-style setups, the brand created a category of its own: high-quality 100% Arabica cold brew served cold in iconic, eco-friendly beer bottles. It combines the nostalgia of Indian street culture with high-grade specialty coffee, making premium brews accessible, fast, and remarkably affordable.
What truly sets Theka Coffee apart as a franchise business is its hyper-lean, high-efficiency operating framework. Operating primarily through compact kiosks, mobile carts, and takeaway pods, the model eliminates massive real estate costs and heavy kitchen equipment. Coffee is cold-brewed using a standardized process, which drastically lowers training barriers and guarantees uniform flavor at every location. For franchise owners, this translates to low operational overheads, minimal labor dependencies, high profit margins, and a fast path to profitability.
Why Invest in this Franchise?
Pioneering Cold Brew Concept: Instead of competing in the crowded traditional hot coffee space, Theka focuses on cold brews, capturing the rapidly growing youth and grab-and-go customer base.
Low Overhead, High Margin: Small real estate footprints mean lower monthly rents and reduced utility bills, keeping gross margins healthy at 35–40%.
Massive Brand Recall: The signature beer bottle packaging and clever, tongue-in-cheek menu item names create instant social media buzz and organic customer engagement.
Scalable Operating Model: Standardized cold-brew syrups and pre-batched recipes remove the need for expensive, highly skilled baristas.
Zero or Nominal Royalty Structures: Designed to maximize net profits for unit owners right from month one.
Background
Established Year: 2017
Founders: Bhupinder Madaan and Nitesh Singh
Company Headquarters: Ahmedabad, Gujarat
Active Franchise Units: 50+ nationwide
Industry Category: Food & Beverage (Specialty Coffee / Quick Service Kiosk)
Brand Journey & History: Theka Coffee began as a humble venture on the streets of Ahmedabad when founder Bhupinder Madaan set out to break the myth that good cold brew has to be expensive. Starting out by serving freshly steeped cold brew from a modified vehicle setup, the concept gained instant viral traction. The brand catapulted into nationwide prominence following its appearance on Shark Tank India (Season 1). Although it didn't close an on-air deal, the massive media exposure fueled rapid franchise expansion.
Today, Theka operates kiosks, container pods, and food-court outlets across Tier 1, Tier 2, and Tier 3 cities, backed by private funding and strong supply chain operations.
Support Training
Site Selection & Store Setup: Comprehensive demographic analysis, foot-traffic auditing, and architectural layout plans customized for kiosks or small outlets.
Pre-Launch Operations: Supply chain linkage for Arabica coffee beans, signature bottles, branded merchandise, and cold-brew brewing gear.
Barista & Staff Training: Comprehensive operational training covering cold-brewing techniques, hygiene protocols, customer service, and point-of-sale management.
Marketing & Promotions: Grand opening toolkits, localized hyper-local digital advertising, social media asset libraries, and central brand campaigns.
Ongoing Tech & Support: Inventory management software integration and continuous raw material fulfillment from regional distribution hubs.
Ideal Candidate
First-Time & Seasoned Entrepreneurs: Individuals looking for a manageable, low-investment QSR business model with fast turnaround times.
Hands-on Operators: Franchisees willing to supervise daily inventory, staff operations, and local marketing activities.
Location Access: Candidates who own or can secure high-footfall micro-locations—such as college campuses, IT parks, malls, metro stations, or popular food streets.
Passion for Beverage Innovation: Investors who understand modern youth culture and the shift toward specialty cold coffees.
Financial Detail
| Financial Metric | Details |
| Minimum Setup Requirement | 100 – 300 Sq. Ft. (Kiosk / Cart / Small Outlet) |
| Total Investment Range | ₹10 Lakhs – ₹15 Lakhs |
| Franchise Fee | Included within the total setup investment package |
| Infrastructure & Equipment Cost | Covers counter setup, refrigeration, brewing equipment, POS, and branding |
| Working Capital | ₹1.5 Lakhs – ₹2.5 Lakhs (For initial inventory, staffing, and utilities) |
| Royalty Fees | 0% to minimal flat fee structures (varies by model) |
| Gross Profit Margin | 35% – 40% |
| Net Profit Margin | 20% – 22% |
| Expected Payback / Break-Even | 12 to 18 Months |
| Primary Revenue Streams | Over-the-counter coffee sales, takeaway orders, and food delivery platforms |