Established
2018
Franchise Units
20
Minimum Investment
₹ 25,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 45,00,000
Home Based
No
Description
The Indian healthcare and aesthetics market is experiencing an unprecedented shift. Consumers are no longer just looking for traditional, clinical solutions; they want convenience, tech-backed precision, and lifestyle-integrated wellness. Leading this transformation in the dental sector is Toothsi (now operating under the parent brand makeo), India’s pioneer in at-home and partner-driven clear aligner treatments.
Historically, correcting teeth misalignment meant years of visible, uncomfortable metal braces, frequent painful tightening sessions, and significant disruptions to daily life. Toothsi completely disrupted this ecosystem by introducing USFDA-cleared, invisible, and removable clear aligners. By blending advanced digital orthodontics with a consumer-first clinical approach, the brand has made smile correction accessible, affordable, and highly desirable across demographic segments in India.
What truly sets the brand apart is its phygital ecosystem—a seamless blend of cutting-edge digital technology and trusted clinical oversight. Customers can begin their journey through digital scans conducted either at home or at partner clinics. From there, an expert panel of in-house orthodontists designs customized treatment plans using advanced 3D simulation software, allowing patients to see their future smiles before the treatment even begins.
From a market positioning standpoint, the brand sits perfectly at the intersection of dental care, cosmetic dermatology, and consumer tech. By stripping away the clinical intimidation of traditional dental visits and replacing it with a lifestyle-centric, tech-forward brand identity, it has captured a massive share of India’s youth and working professional market. For an investor, aligning with this network means entering a highly scalable, high-margin sector with a brand that carries massive consumer equity, a proven supply chain, and a robust technological backbone.
Background
| Attribute | Details |
| Founders | Dr. Arpi Mehta, Dr. Pravin Shetty, Dr. Manvel Dawkins, and Dr. Anirudh Kale |
| Established Year | 2018 |
| Parent Company / Ownership | Ampa Orthodontics Pvt. Ltd. (rebranded under the umbrella brand makeo) |
| Industry Category | HealthTech, Dental Care, Medical Aesthetics |
| Market Presence | Presence across major Tier-1 and Tier-2 Indian cities (including Mumbai, Delhi-NCR, Bengaluru, Pune, Hyderabad, Chennai, and Kolkata) with a growing network of experiential centers and partner clinics. |
| Active Network Units | 20 |
The journey began with a core team of experienced orthodontists who recognized that the primary barriers to teeth straightening were cost, convenience, and visibility. By localizing the manufacturing of high-quality aligners and developing a proprietary digital scanning workflow, the company scaled rapidly. Over the years, the parent entity secured significant venture capital funding from prominent investors, enabling continuous R&D, the establishment of massive robotic manufacturing labs, and aggressive national marketing. Today, operating as part of the makeo portfolio, the brand has successfully designed and delivered smiles for thousands of customers nationwide.
Support Training
1. Pre-Launch & Infrastructure Support
Site Selection & Design: The real estate and design teams assist in identifying high-footfall locations (prime retail areas, high streets, or medical hubs) and provide precise architectural layouts to reflect the brand's premium look.
Equipment Procurement: Comprehensive assistance in sourcing and installing advanced 3D intraoral scanners, customized digital displays, and clinic assets.
2. Operational & Academic Training
Clinical & Technical Training: Intensive training for local dental consultants, technicians, and center managers on utilizing 3D scanners, understanding the digital dashboard, and managing patient workflows.
In-House Clinical Backing: All scans are sent directly to the central medical panel. Franchisees do not need to worry about treatment design; the brand's centralized team handles all orthodontic simulations and planning.
3. Marketing & Customer Acquisition Support
National Digital Campaigns: Continuous lead generation via targeted social media marketing, SEO campaigns, and influencer partnerships that route potential customers directly to the nearest franchise unit.
Local Area Marketing (LAM): Tailored marketing toolkits, BTL (Below-The-Line) strategy guides, and promotional materials designed to capture the local neighborhood market.
4. Ongoing Tech & Operational Support
Proprietary CRM Access: Partners use an integrated customer relationship management system to track leads, manage scan appointments, monitor aligner shipments, and handle billing seamlessly.
Quality Control & Audits: Regular operational audits and refresher training sessions ensure the franchise maintains international standards of hygiene, customer satisfaction, and conversion efficiency.
Ideal Candidate
The brand seeks partners who are passionate about scaling a tech-driven wellness and lifestyle brand. While a dental background is a major asset, it is not an absolute prerequisite due to the centralized clinical model.
Business Entrepreneurs & Investors: Individuals with a strong business acumen, a track record of operational management, and the drive to manage an elite customer-facing retail medical environment.
Practicing Dentists & Clinic Owners: Existing dental professionals looking to upgrade their practices, capture the high-value aligner market, and leverage an established brand to boost their local footfalls.
Aesthetics & Wellness Professionals: Entrepreneurs currently managing successful ventures in premium dermatology, salon networks, or wellness centers who want to diversify into high-margin dental aesthetics.
Investment Capability: Financial readiness to commit to the initial setup infrastructure, advanced scanning technology, initial working capital, and local marketing budgets.
Location Preference: Premium retail high streets, commercial complexes, or well-established medical zones in Tier-1, Tier-2, or rapidly developing Tier-3 cities with high disposable income populations.
Financial Detail
| Financial Component | Estimated Structure |
| Minimum Initial Investment | ₹15 Lakhs – ₹25 Lakhs (varies by city tier and model format) |
| Total Investment Range | ₹25 Lakhs – ₹45 Lakhs (inclusive of setup, equipment, and launch) |
| Franchise Fee | Approximately ₹3 Lakhs – ₹5 Lakhs |
| Infrastructure & Setup Cost | Interior styling, sterilization zones, 3D scanning bay, and waiting lounge design. |
| Technology & Equipment Budget | High-precision intraoral scanner setup, software access, and computing hardware. |
| Working Capital Requirement | Buffer for 3 to 6 months of initial operational costs (rent, staff salaries, utilities). |
| Marketing Budget (Initial & LAM) | Allocated for local launch hyper-local visibility campaigns. |
| Royalty / Revenue Share Fee | Typically structured as a percentage of sales or built into the central aligner product cost structure. |
| Expected Return on Investment (ROI) | 35% – 45% per annum under optimal operational efficiency. |
| Average Break-Even Timeline | 12 to 18 months depending on local conversion rates and walk-in volumes. |