Established
2018
Franchise Units
4
Minimum Investment
$330,400
Franchise Fee
$40,000
Total Investment Range
$550,600
Home Based
No
Description
In a world dominated by fast-paced consumption, Turquoise Wine Bar stands as a sanctuary of refined relaxation and curated experiences. Born from a vision to demystify the world of fine wine while maintaining an atmosphere of effortless elegance, Turquoise has carved out a unique niche in the American hospitality landscape. We aren't just a bar; we are a community hub where the "Art of the Pour" meets a Mediterranean-inspired lifestyle.
Our market positioning is strategic. We sit comfortably in the sweet spot between high-end, intimidating wine cellars and casual, noisy pubs. By blending a world-class wine program with artisanal small plates and a stunning, "Instagrammable" aesthetic, we appeal to the modern consumer—professionals looking for a post-work reprieve, couples seeking a romantic evening, and friends celebrating life’s milestones. Investing in Turquoise Wine Bar means bringing a sophisticated, high-margin lifestyle brand to your local market, backed by a concept that prioritizes quality, atmosphere, and customer loyalty.
Background
Established Year: 2018
Active Units: 12
Founders: Elena and Marc Rossi
Industry Category: Upscale Wine Bar & Tapas
Market Presence: Currently established in key metropolitan areas across the Sun Belt and East Coast.
Founded by the Rossis after a decade of traveling through the coastal vineyards of Europe, Turquoise Wine Bar was created to bring the "slow living" philosophy to the United States. What started as a single, boutique location has evolved into a powerhouse brand known for its distinctive turquoise-tiled accents and impeccable service. The brand’s journey has been one of steady, intentional growth, focusing on site selection and brand integrity over rapid, unchecked expansion.
Support Training
Pre-Launch Support: Expert guidance on site selection, lease negotiation, and a full architectural design package to ensure your space captures the "Turquoise" magic.
The "Sommelier" Training: A deep-dive academic program for you and your management team covering wine regions, flavor profiles, and inventory management.
Operational Training: On-site training at a corporate location followed by "Boots on the Ground" support during your grand opening week.
Marketing & Digital Suite: Access to our national brand campaigns, local SEO strategies, and a library of professional social media content.
Ongoing Innovation: Seasonal menu updates (both wine and food) and quarterly business reviews to optimize your P&L.
Ideal Candidate
The Visionary Entrepreneur: You have a background in business management or hospitality and understand how to lead a team.
The Passionate Host: You don’t need to be a wine expert, but you must have a genuine love for people, culture, and the "finer things."
Financial Capability: Candidates should have a strong credit profile and the liquid capital necessary to see the project through the build-out phase.
Location Preference: We thrive in high-traffic urban centers, affluent suburban "main streets," or upscale lifestyle malls with high foot traffic and outdoor seating potential.
Financial Detail
| Category | Details |
|---|---|
| Total Investment Range | $330,400 – $550,600 |
| Franchise Fee | $40,000 |
| Royalty Fee | 6% of gross revenue |
| Ad Fund | 1% |
| Liquid Capital Required | $100,000 |
| Net Worth Required | $250,001 |