Established
2012
Franchise Units
150
Minimum Investment
₹ 12,00,000
Franchise Fee
₹ 1,00,000
Total Investment Range
₹ 15,00,000
Home Based
No
Description
In India’s fast-evolving fashion ecosystem, traditional gold and precious gems are no longer the sole rulers of a woman’s jewelry box. Modern consumers want trend-focused, versatile accessories that transition seamlessly from workday meetings to festive family celebrations—all without breaking the bank. That exact shift gave rise to Voylla, India’s powerhouse brand in fashion, imitation, and art-inspired jewelry.
Voylla bridges the gap between high-end couture designs and everyday affordability. Positioned in the "affordable luxury" niche, the brand offers handcrafted, high-quality jewelry designed in-house and brought to life by master artisans. From intricate Kundan, Meenakari, and traditional heritage crafts to sleek, modern American Diamond and contemporary men’s accessories, Voylla’s expansive catalog caters to every age group, gender, and personal aesthetic.
For prospective business owners, a Voylla franchise offers entry into a high-margin, fast-turnover segment backed by a recognized national brand. By combining an omnichannel retail model with low capital expenditure requirements, Voylla allows franchisees to capture steady footfall in prime shopping malls and high-street markets across Tier 1, Tier 2, and Tier 3 Indian cities.
Background
Established Year: Founded in 2012
Founders: Vishwas Shringi and Jagrati Shringi
Headquarters: Jaipur, Rajasthan, India
Category: Fashion Jewelry, Imitation & Contemporary Accessories, Lifestyle Retail
Active Outlets: Over 150+ operational stores and kiosks pan-India
Parent Entity: Voylla Fashions Private Limited
Brand Journey & Market Presence
Voylla began its journey in 2012 as an e-commerce platform specializing in fashion jewelry. Realizing that Indian shoppers prefer a hands-on experience when purchasing jewelry, the founders expanded into brick-and-mortar retail in 2015.
Headquartered in Jaipur—India’s historic heartland for gemstones and jewelry crafting—Voylla built a captive design and manufacturing infrastructure. By collaborating directly with over 150 traditional artisans (karigars) skilled in crafts like Phulkari, Kantha, and Patola, the brand modernized heritage designs for daily wear. Backed by premier venture capital firms like Peepul Capital and Snow Leopard Technology Ventures, Voylla scaled its offline footprint rapidly, establishing over 150 locations across high-footfall shopping centers and high streets.
Support Training
Voylla ensures that its franchise partners do not have to figure out retail management on their own. The brand offers end-to-end guidance across every stage of business operations.
1. Pre-Launch Assistance
Site Selection & Store Feasibility: Complete evaluation of proposed locations, analyzing footfall dynamics, catchment demographics, and competitor presence.
Interior Design & Store Setup: Standardized 3D store layouts, visual merchandising blueprints, branded lighting setups, and display display counter designs provided directly by headquarters.
2. Operational & IT Support
POS & Billing Integration: Turnkey installation of cloud-based Point of Sale (POS) software, integrated inventory tracking systems, and security setup.
Merchandise Planning: Automated stock supply based on local festival trends, regional preferences, and top-selling SKUs.
3. Staffing & Academic Training
Staff Recruitment Guidance: Assistance in hiring customer-facing sales representatives.
On-Site Staff Training: Rigorous training covering product knowledge, jewelry care, customer soft skills, cross-selling techniques, and POS system handling.
4. Marketing & Brand Building
National Marketing & PR: Continuous brand-level promotion through digital marketing, social media campaigns, influencer collaborations, and regional print coverage.
Grand Opening Campaigns: Customized promotional materials, launch event kits, and social media announcements for store inauguration.
Ideal Candidate
Voylla seeks passionate, business-minded partners to represent its brand locally. You don't necessarily need decades of retail experience, but the right mindset and resources are critical.
Target Investors: Individual entrepreneurs, women business owners looking for low-risk retail ventures, existing retail multi-unit operators, or family offices diversifying into lifestyle brands.
Business Acumen: Basic understanding of team management, local customer preferences, and store-level operations.
Passion for Fashion & Customer Experience: An eye for style and a drive to build a welcoming shopping environment for everyday customers.
Investment Capability: Financial preparedness to commit ₹12 Lakhs to ₹30 Lakhs in capital without over-leveraging debt.
Location Preference: Possession or lease capability for commercial spaces in high-footfall locations—such as Tier 1 to Tier 3 shopping malls, bustling high streets, transit hubs, or prime residential market centers.
Financial Detail
The financial commitment for launching a Voylla franchise varies based on whether you opt for a Kiosk Model or an Exclusive Brand Outlet (EBO).
| Financial Parameter | Model A: Kiosk Format | Model B: Exclusive Brand Outlet (EBO) |
| Required Space | 80 – 150 Sq. Ft. | 200 – 500 Sq. Ft. |
| Minimum Total Investment | ₹12 Lakhs | ₹20 Lakhs |
| Investment Range | ₹12 Lakhs – ₹15 Lakhs | ₹20 Lakhs – ₹30 Lakhs |
| Franchise / Brand Fee | ₹1.0 Lakh | ₹2.0 Lakhs |
| Infrastructure / Setup Cost | ₹3.5 Lakhs – ₹5.0 Lakhs (Counters, display cases, branding) | ₹7.0 Lakhs – ₹12.0 Lakhs (Interiors, lighting, trial area, facade) |
| Initial Inventory Cost | ₹6.0 Lakhs – ₹8.0 Lakhs | ₹10.0 Lakhs – ₹15.0 Lakhs |
| Marketing & Launch Budget | ₹50,000 – ₹1.0 Lakh | ₹1.0 Lakh – ₹2.0 Lakhs |
| Working Capital Requirement | ₹1.5 Lakhs – ₹2.0 Lakhs | ₹2.5 Lakhs – ₹4.0 Lakhs |
| Royalty / Revenue Share Fee | Approx. 20% (or standard revenue share model) | Approx. 20% (or standard revenue share model) |
| Expected Gross Profit Margins | 35% – 50% | 35% – 50% |
| Expected Payback Period | 15 – 18 Months | 18 – 24 Months |
| Break-Even Timeline | 3 – 6 Months | 4 – 8 Months |