Established
2011
Franchise Units
00
Minimum Investment
$679,100
Franchise Fee
$30,000
Total Investment Range
$1,934,750
Home Based
No
Description
In an era where "big-box" gyms often feel cold and impersonal, Xist Fitness stands out by redefining the "affordable luxury" niche. More than just a workout facility, Xist Fitness is a comprehensive wellness hub that bridges the gap between a high-end spa and a high-performance training center. The brand's philosophy is built on the belief that health isn't just about sweat—it’s about recovery, aesthetics, and community.
Xist Fitness positions itself as a premier destination for the modern consumer who demands versatility. By integrating state-of-the-art strength training with premium services like UV-free tanning, red-light therapy, and hydro-massage, the franchise creates a "one-stop-shop" environment. This unique multi-revenue model allows franchisees to capture a wider demographic, from the hardcore athlete to the wellness-focused professional, all while maintaining a competitive, accessible price point that drives high member retention.
Why Invest in this Franchise?
Investing in Xist Fitness means entering the booming health and wellness sector with a brand that has already cracked the code on diversified income.
Diversified Revenue Streams: Unlike traditional gyms that rely solely on membership dues, Xist generates income through personal training, tanning packages, spa services, and retail.
Recession-Resilient Model: Fitness and self-care have shifted from "luxuries" to "necessities" for the American consumer, providing a stable base even in shifting economies.
High-End Appeal, Low-Cost Entry: The "affordable luxury" branding allows you to offer premium services that compete with boutique studios while maintaining the scale and efficiency of a larger gym.
Technology-Driven: From the Xist Fitness app to advanced InBody assessments, the brand uses data to keep members engaged and results-oriented.
Background
Established Year: 2011
Founders: Founded in the St. Louis area by a team of fitness industry veterans.
Ownership: Originally a private entity, Xist Fitness saw significant growth before being acquired by Planet Fitness in February 2016, though it continues to operate with its unique brand identity and specialized service model.
Brand Journey: Starting in Missouri (Sappington and Arnold), the brand carved out a niche by offering 24-hour access combined with high-end recovery services that were typically only found in expensive country clubs or medical spas.
Market Presence: Primarily established in the Midwest (USA), specifically the St. Louis metropolitan area, with a scalable model designed for suburban and urban expansion across the United States.
Category: Health, Fitness & Wellness.
Franchise Active Units: N/A
Support Training
Xist Fitness provides a robust support ecosystem designed to take the guesswork out of gym ownership:
Pre-Launch Support: Expert guidance on site selection, lease negotiations, and facility design to ensure maximum floor-space efficiency.
Initial Training: Comprehensive "University-style" training for owners and managers covering the Xist operational playbook, sales strategies, and service maintenance.
Marketing & Branding: Access to a centralized marketing engine including digital advertising assets, local SEO strategies, and grand opening PR campaigns.
Operational Support: Fully computerized operations and management systems that allow you to track memberships, inventory, and staff performance in real-time.
Ongoing Mentorship: Regular field visits and quarterly business reviews to ensure your location stays competitive and profitable.
Ideal Candidate
Xist is looking for "people people" who are as passionate about business as they are about health.
The Ambitious Entrepreneur: Individuals with a strong business background who understand the value of systems and scalability.
Community Leaders: Those who are well-connected locally and have a passion for building a supportive, "no-stress" gym culture.
Management Experience: While fitness industry experience isn't mandatory, a background in team building, employee relations, and customer service is highly valued.
Financial Capability: Investors who meet the liquid capital and net worth requirements to ensure a smooth launch and sustainable first year.
Financial Detail
| Category | Estimated Amount |
| Minimum Liquid Capital | $200,000 |
| Minimum Net Worth | $1,500,000 |
| Total Investment Range | $679,100 – $1,934,750 |
| Franchise Fee | ~$30,000 - $40,000 |
| Royalty Fees | 5% - 7% of gross sales |
| Marketing Fund | 1% - 2% of monthly revenue |
