Established
1982
Franchise Units
15
Minimum Investment
$250,000
Franchise Fee
$30,000
Total Investment Range
$450,000
Home Based
No
Description
In a fast-food landscape dominated by heavy batters and deep fryers, Yaya’s Flame Broiled Chicken stands out as a beacon of flavor and health-conscious dining. Since our inception, we’ve been on a mission to prove that "fast food" doesn't have to mean "fat food." Our concept is simple yet powerful: premium chicken, marinated in a secret blend of herbs and spices, and flame-broiled to juicy perfection.
Yaya’s has carved out a unique niche in the Fast Casual market by catering to the modern American consumer—someone who is busy and budget-conscious but unwilling to compromise on nutritional value or authentic taste. When you walk into a Yaya's, you aren’t just getting a meal; you’re getting a home-cooked experience without the hour-long wait.
Our market positioning is rock-solid. We sit right in the "sweet spot" of the industry, appealing to families, fitness enthusiasts, and corporate lunch crowds alike. As the demand for Mediterranean-influenced, high-protein diets continues to skyrocket across the USA, Yaya’s is perfectly primed for aggressive national expansion. We aren't just selling chicken; we’re selling a lifestyle of wellness and flavor.
Why Invest in a Yaya’s Franchise?
Investing in Yaya’s means more than just opening a restaurant; it’s about joining a brand with a proven, recession-resistant business model. Here is why savvy entrepreneurs are choosing Yaya’s:
Operational Simplicity: Our menu is focused. By doing a few things exceptionally well rather than many things mediocrely, we reduce waste, simplify training, and keep labor costs manageable.
Health-Forward Trend: With obesity rates rising and transparency becoming a consumer requirement, Yaya’s "never fried" philosophy is a massive competitive advantage.
High Loyalty Rates: Once customers taste our signature flame-broiled chicken and sides, they become regulars. Our brand enjoys a high frequency of repeat visits compared to traditional burger or fried chicken joints.
Scalable Model: Whether you want to own a single local neighborhood spot or build a multi-unit empire, our systems are designed to scale with you.
Background
Founded: 1982
Founders: The Yaya's concept was born from a passion for traditional family recipes and a desire to bring healthy, Mediterranean-style cooking to the American public.
Active Units: Currently operating 15+ locations.
Brand History: For over four decades, Yaya’s has been a staple in Michigan and surrounding areas. The brand was built on the foundation of the "Yaya" (Greek for Grandmother) spirit—offering generous portions and warm hospitality. Over the years, we have refined our marination process and kitchen technology to ensure consistency across every location while maintaining that "small-batch" flavor.
Industry Category: Fast Casual / Health-Conscious Poultry.
Support Training
We succeed only when you succeed. Our support system is comprehensive, covering every stage of your business journey:
Pre-Launch Support
Site Selection: We use data-driven analytics to help you find high-traffic locations with the right demographics.
Construction & Design: Assistance with floor plans, equipment sourcing, and interior branding to ensure a cohesive look.
Operational & Academic Training
The "Yaya’s University": An intensive 2-4 week training program for owners and managers covering food safety, preparation, inventory management, and customer service.
On-Site Opening Team: We send corporate trainers to your location during your grand opening week to ensure a smooth launch.
Marketing & Growth
National & Local Marketing: Access to professionally designed creative assets, social media strategies, and localized SEO tactics.
Ongoing Innovation: Our R&D team continuously tests new sides and seasonal offerings to keep the menu fresh and exciting.
Ideal Candidate
We are looking for partners, not just investors. The ideal Yaya’s franchisee should possess:
Business Acumen: Experience in management or operations (restaurant experience is a plus, but not a strict requirement if you have a strong business background).
Community Focus: A desire to be a "local hero"—someone who wants to engage with schools, sports teams, and local events.
Passion for Health: An authentic belief in our mission to provide healthier food options to the public.
Financial Capability: The liquid capital to fund the initial build-out and sustain the business through the ramp-up phase.
Location Preference: We are currently targeting high-visibility suburban strips, urban centers near office hubs, and locations close to fitness centers or universities.
Financial Detail
| Category | Details |
| Total Investment | $250,000 – $450,000 (Varies by location size/type) |
| Minimum Liquid Capital | $100,000 |
| Franchise Fee | $30,000 |
| Royalty Fee | 5% of Gross Sales |
| Marketing Fund | 1% – 2% of Gross Sales |
| Expected Break-Even | Typically 18 – 36 months (depending on market) |
| Revenue Streams | Dine-in, Carry-out, Catering (high margin), and Third-party delivery |
