Established
2014
Franchise Units
20
Minimum Investment
₹ 5,50,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 8,50,000
Home Based
No
Description
The Quick Service Restaurant (QSR) landscape in India is undergoing a massive transformation. Modern Indian consumers—especially Gen Z and millennials—are moving beyond traditional street food while demanding something bolder and more tailored to local tastes than generic Western fast-food chains. This sweet spot is where Yumla thrives.
Founded on a passion for good food and high-energy dining, Yumla has carved a distinct niche as a modern, progressive fast-food brand. By skillfully fusing Western fast-food staples like burgers, wraps, pizzas, and thick shakes with vibrant, indigenous Indian flavor profiles, Yumla serves what it proudly calls "Good Mood Food".
What truly sets Yumla apart in the crowded food and beverage space is its operational simplicity. Rather than relying on expensive, highly skilled chefs, Yumla relies on proprietary premixes, standardized operating procedures, and central sourcing. This turn-key model transforms food preparation into an assembly process, keeping labor costs low, speed high, and food quality remarkably consistent. For aspiring entrepreneurs looking to enter India's multi-billion-dollar QSR market with a low capital outlay and fast break-even period, Yumla offers an ideal blend of strong unit economics, high brand resonance, and end-to-end franchisor support.
Background
Establishment Year: 2014 / 2015
Franchise Launch Year: 2017
Active Units: 20+ operational outlets across India (with an active expansion plan targeting 50+ units across key regions).
Headquarters: Chandigarh, India
Founders & Parent Management: Developed by a hospitality group with proven experience operating multiple successful food brands across North India, including Shakespseer and PiFi Pizza.
Industry Category: Quick Service Restaurant (QSR) / Fast Food / Casual Dining
Market Presence in India: Yumla established its root presence across Chandigarh, Punjab, Haryana, and Himachal Pradesh, and is expanding into major commercial centers across Delhi-NCR, Uttar Pradesh, Rajasthan, Gujarat, and South India.
Support Training
Yumla offers a comprehensive support ecosystem designed to guide franchise partners from store ideation to daily operations:
1. Pre-Launch Support
Site Selection & Evaluation: Yumla’s expansion team helps analyze footfall data, catchment demographics, competitor presence, and visibility to approve the optimal commercial location.
Store Layout & Interior Design: Complete assistance in store architectural layout, kitchen workflow design, visual merchandising, and branded signages.
Equipment Sourcing: Guidance on procuring essential commercial appliances, refrigeration, fryers, and POS hardware at negotiated brand rates.
2. Operational Support
Central Supply Chain: Direct delivery of proprietary premixes, standardized sauces, branded packaging materials, and core inventory to maintain uniform taste across outlets.
POS & IT Systems Integration: Installation of billing software, inventory tracking tools, CCTV surveillance protocols, and automated reporting systems.
Standard Operating Manuals: Comprehensive physical and digital operational guides detailing opening/closing checklists, storage guidelines, hygiene protocols, and waste management.
3. Training Program
Staff & Kitchen Crew Training: Hands-on training programs covering raw material assembly, equipment handling, food safety standards, and speed-of-service optimization.
Counter & Customer Service Training: Upselling techniques, order management, billing accuracy, and customer resolution practices.
4. Marketing & Academic/Ongoing Support
Grand Opening Campaign: Pre-launch marketing kits, localized digital campaigns, promotional flyers, and social media announcements.
Ongoing R&D: Continuous product innovation and seasonal menu additions to keep consumer interest high.
Aggregator Onboarding: Direct assistance in setting up store profiles, menu pricing, and promotion strategies on Swiggy and Zomato.
Ideal Candidate
Yumla looks for partners who are passionate about hospitality and driven to build a profitable local business:
Entrepreneurial Mindset: Prior background in food and beverage is helpful but not mandatory. A business-oriented individual with strong supervisory skills can run a store effectively.
Capital & Financial Capability: Ability to invest between ₹5.5 Lakhs and ₹10 Lakhs (depending on store size and model) alongside maintaining minor working capital reserves.
Operational Involvement: Suitable for both hands-on owner-operators and investor-led setups, provided a dedicated store manager is appointed and trained.
Preferred Store Locations: Commercial high streets, food courts in shopping malls, areas near university/college campuses, transit hubs (railway/bus terminals), or densely populated residential hubs with high foot traffic.
Financial Detail
| Financial Parameter | Details / Range |
| Total Investment Required | ₹5.5 Lakhs – ₹8.5 Lakhs (QSR) / ₹8 Lakhs – ₹12 Lakhs (Dine-In) |
| Minimum Capital Required | ₹5.5 Lakhs |
| Franchise Brand Fee | ₹3.0 Lakhs (included within the total single-unit investment) |
| Kitchen Equipment & Machinery | ₹2.5 Lakhs – ₹3.0 Lakhs |
| Interior, Furniture & Setup Cost | Varies based on site condition and store size (approx. ₹1.5 L – ₹3 L) |
| Marketing & Launch Budget | Covered via central brand marketing guidelines and initial local collateral kit |
| Working Capital | Recommended ₹1.0 Lakh – ₹1.5 Lakhs for initial inventory and operating cash flow |
| Royalty Fees | Fixed monthly amount (approx. ₹5,000 for Dine-In / ₹7,500 for QSR format) |
| Expected Gross Profit Margin | 36% – 39% |
| Expected Return on Investment (ROI) | 30% – 35% annually |
| Payback Period (Break-Even) | 12 – 15 Months |
| Franchise Agreement Term | 5 Years (Renewable upon term completion) |
| Potential Revenue Streams | Dine-in sales, Takeaway/Counter pickup, Online food aggregators (Swiggy & Zomato), Catering & bulk party orders |