2005
80
$170,000
$30,000
$550,000
No
Freshii is redefining the way America eats on the go. As a leading global health and wellness restaurant brand, Freshii delivers fresh, nutritious, and customizable meals designed for today’s fast-paced, health-conscious lifestyle. With its mission to “help citizens of the world live better by making healthy eating convenient and affordable,” Freshii has become one of the most recognized names in the fast-casual dining industry.
From energizing salads and wraps to bowls, smoothies, and juices, Freshii’s menu is built around balance, nutrition, and flavor. Its eco-friendly operations and digital-first business model align with modern consumer trends, making it an attractive investment opportunity for entrepreneurs looking to enter the booming health-food and fast-casual sector.
With over 300 locations worldwide and a strong U.S. presence, Freshii stands out as a brand that not only serves good food but also does good for the planet and its customers. The franchise continues to innovate with technology, delivery partnerships, and wellness-focused retail offerings, positioning itself as a lifestyle brand rather than just another restaurant.
Investing in a Freshii franchise means joining one of the most innovative and respected brands in the global healthy eating movement. The demand for convenient, healthy food continues to rise, with consumers actively seeking alternatives to traditional fast food. Freshii sits perfectly in this space—offering fast, fresh meals without compromising on taste or time.
Key reasons to invest include:
Proven Global Brand Recognition: With hundreds of locations in more than 15 countries, Freshii enjoys strong international visibility.
Health & Wellness Market Boom: The U.S. healthy fast-casual sector is projected to exceed $100 billion by 2030, with increasing demand for nutritious, affordable meals.
Low Start-up Costs: Compared to other restaurant concepts, Freshii’s flexible store formats (inline, kiosk, express) make it accessible for first-time and multi-unit franchisees.
Sustainable Business Model: Focus on clean ingredients, eco-friendly packaging, and community engagement drives long-term brand loyalty.
Robust Training & Support: Comprehensive operational systems, marketing strategies, and real estate assistance help franchisees succeed from day one.
Established Year: 2005
Founder: Matthew Corrin
Headquarters: Toronto, Ontario, Canada
Franchise Units: 300+ locations globally (with over 80 in the USA)
Industry Category: Fast-Casual Dining / Health & Wellness / Food & Beverage
Parent Company: Foodtastic Inc. (acquired Freshii in 2023)
Freshii began its journey in 2005 when entrepreneur Matthew Corrin launched the first location in Toronto with a mission to “help citizens of the world live better by making healthy eating convenient and affordable.” The concept quickly gained attention for its innovative menu—offering fresh salads, bowls, wraps, soups, smoothies, and juices—all made to order with wholesome ingredients.
By focusing on clean eating, fast service, and eco-conscious operations, Freshii tapped into a growing consumer demand for nutritious, accessible meals. Within just a few years, the brand expanded beyond Canada, becoming one of the fastest-growing healthy restaurant franchises in North America.
Today, Freshii operates in more than 15 countries, including a strong and growing presence across the United States, with locations in major cities such as Chicago, Miami, Houston, and Los Angeles. The company’s mission-driven culture and modern approach to franchising have made it a top choice for entrepreneurs looking to join the booming health-focused quick-service restaurant (QSR) industry.
In 2023, Foodtastic Inc., a leading restaurant franchisor with a portfolio of over 1,200 locations across multiple brands, acquired Freshii, adding its operational expertise and growth capital to support global expansion. This acquisition has strengthened Freshii’s U.S. development strategy, emphasizing new market penetration, digital ordering, delivery partnerships, and strategic non-traditional locations such as airports, universities, and hospitals.
The Freshii franchise continues to evolve by incorporating wellness retail products, including snacks, supplements, and drinks, creating multiple revenue streams and stronger brand positioning as a lifestyle brand—not just a restaurant.
Freshii provides one of the most comprehensive franchise support systems in the fast-casual industry. The brand’s success is built on collaboration, innovation, and a strong network of franchise partners.
Pre-Launch Support:
Assistance with site selection, lease negotiation, and design approvals
Architectural and construction guidance to ensure brand standards
Initial training program at Freshii University covering operations, marketing, and management
Operational Support:
Step-by-step operational manuals and systems for daily management
Ongoing support from dedicated franchise business consultants
Access to real-time inventory, sales, and performance dashboards
Marketing & Brand Support:
National and local marketing campaigns with digital and social media integration
PR, influencer marketing, and seasonal product promotions
Loyalty programs and app-based ordering systems to enhance customer retention
Ongoing Support:
Continued menu innovation and supplier management
Quarterly performance reviews and regional franchise meetings
Advanced e-learning modules for staff and management
Freshii ensures that every franchisee is equipped with the tools, resources, and knowledge needed to build a thriving and profitable business.
Owning a Freshii franchise is more than running a restaurant—it’s about leading a movement toward healthier living. Freshii franchisees are passionate entrepreneurs who believe in making nutritious food accessible and affordable for everyone. The brand seeks individuals who share its mission, embrace innovation, and want to create a positive impact in their communities.
Here’s the ideal profile of a Freshii franchise partner:
The most successful Freshii owners are passionate about promoting balanced lifestyles. They believe in the brand’s mission to make healthy food convenient, and they genuinely enjoy engaging with customers who are looking for nutritious options.
Freshii franchisees are proactive, results-driven individuals who thrive in a fast-paced business environment. Whether they’re managing daily operations or leading local marketing initiatives, they bring creativity and a strong sense of ownership to the business.
While Freshii offers flexible ownership options, ideal franchisees are actively involved in operations—overseeing staff training, ensuring consistent quality, and building strong community relationships. This hands-on approach helps maintain brand standards and customer loyalty.
Previous experience in food service, retail, or business management is an advantage but not mandatory. Freshii’s comprehensive training program equips new owners with everything needed to operate successfully, even for those without restaurant backgrounds.
Potential investors should possess the financial stability to support both the startup phase and ongoing operations.
Minimum Net Worth: $250,000+
Liquid Capital Required: $100,000+
This ensures franchisees can comfortably manage working capital, staffing, and marketing while maintaining growth potential.
Since Freshii is built on team culture and customer engagement, ideal candidates must have strong leadership, communication, and motivational skills. They should enjoy developing their staff and delivering excellent guest experiences every day.
Freshii’s mission extends beyond food—it’s about caring for people and the planet. Franchisees who support sustainability initiatives, local partnerships, and community wellness programs align perfectly with the brand’s long-term values.
Freshii is expanding across the United States, with high-growth potential in:
Urban and suburban areas with strong foot traffic (near offices, gyms, and schools)
Non-traditional venues such as airports, hospitals, and college campuses
Health-conscious communities seeking fast, fresh meal options
Below is a comprehensive breakdown of the financial requirements and investment overview for owning a Freshii franchise in the United States. These figures are estimates and can vary depending on factors such as location, restaurant size, and regional construction costs.
| Category | Estimated Cost (USD) | Details & Notes |
|---|---|---|
| Initial Franchise Fee | $30,000 | One-time fee granting the right to operate under the Freshii brand. |
| Total Initial Investment | $170,000 – $550,000 | Includes all startup costs such as build-out, equipment, training, and initial inventory. |
| Minimum Liquid Capital Required | $100,000 | Needed to cover pre-opening expenses and early operational costs. |
| Minimum Net Worth Required | $250,000 | Demonstrates financial stability and capability to scale operations. |
| Royalty Fee | 6% of Gross Sales | Ongoing fee for continued brand use, system support, and operations assistance. |
| Marketing / Advertising Fund | 2% of Gross Sales | Contributes to regional and national brand marketing initiatives. |
| Leasehold Improvements & Build-Out | $70,000 – $250,000 | Depending on size, location type (inline, kiosk, non-traditional), and condition of premises. |
| Equipment, Furniture & Fixtures | $50,000 – $100,000 | Includes kitchen equipment, POS systems, and furnishings. |
| Training Expenses | $3,000 – $7,000 | Covers travel, accommodation, and training program costs at Freshii University. |
| Initial Inventory & Supplies | $5,000 – $15,000 | Includes ingredients, packaging, uniforms, and opening stock. |
| Working Capital (3–6 months) | $25,000 – $50,000 | To support payroll, utilities, and marketing until breakeven. |
| Technology & Software Fees | $1,500 – $3,500 | POS system setup, mobile ordering, and digital support tools. |
| Expected ROI | 20% – 30% annually | Based on sales performance and operational efficiency. |
| Break-Even Period | 18 – 24 months | Depending on sales volume, location, and management. |
| Franchise Term | 10 years (renewable) | Includes ongoing support and access to new menu innovations. |
| Current Franchise Units (2025) | 300+ Worldwide | Includes 80+ operating units across the USA with expansion opportunities. |
Low Initial Investment: Freshii’s flexible store formats (inline, express, kiosk) help reduce real estate and construction costs.
Multi-Unit Potential: Franchisees can expand regionally with reduced franchise fees on additional locations.
Diverse Revenue Streams: Earn from dine-in, takeout, delivery, catering, and Freshii-branded retail products.
Strong ROI Potential: The brand’s efficient model and growing consumer demand for healthy food make it an attractive long-term investment.
