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Fuji BJJ Opportunity

USA & CAN

Established

2019

Franchise Units

40

dollar

Minimum Investment

$200,000

dollar

Franchise Fee

$35,000

dollar

Total Investment Range

$400,000

Home Based

No

Description

The Fuji BJJ Franchise represents one of the most trusted and rapidly growing names in Brazilian Jiu-Jitsu (BJJ) and martial arts training across the United States. Built on decades of martial arts excellence, Fuji BJJ combines the discipline of Jiu-Jitsu with the professionalism of a franchise system designed for entrepreneurs passionate about fitness, sports education, and community development.


Backed by the globally recognized Fuji Sports brand—a leader in martial arts apparel and gear since 1969—Fuji BJJ has transformed how martial arts academies operate. The brand provides a structured, results-driven business model that emphasizes high-quality instruction, safety, inclusivity, and consistent profitability. From kids’ self-defense programs and adult BJJ training to fitness-focused classes and competition preparation, Fuji BJJ offers a multi-revenue model that resonates with today’s health-conscious families and individuals.


With growing demand for personal wellness and youth martial arts programs across the USA, the Fuji BJJ Franchise presents a powerful opportunity to build a rewarding business that impacts lives while generating sustainable income.

Why Invest in this Franchise?

Investing in a Fuji BJJ Franchise means joining a respected brand that combines passion for martial arts with a proven business infrastructure. Here’s why entrepreneurs across the country are choosing Fuji BJJ:

  • Established Brand Recognition: Fuji is synonymous with excellence in martial arts worldwide. The Fuji name instantly attracts students, parents, and professional athletes alike.

  • Expanding Fitness Market: The martial arts and youth fitness sectors are booming in the U.S., with consistent year-over-year growth.

  • Turnkey Operations: Every aspect of the Fuji BJJ academy model is systemized—from facility design and curriculum structure to membership management and marketing support.

  • Multi-Revenue Streams: Beyond memberships, franchisees can earn from merchandise sales, private training sessions, seminars, and kids’ programs.

  • Community-Oriented Model: Fuji BJJ academies become central community hubs, offering character-building programs that develop confidence, discipline, and teamwork.


Background

Established Year: 2019 (as a formal franchise)
Founder: Jimmy Pedro & Travis Stevens – both renowned Judo Olympians and martial arts professionals.
Parent Company: Fuji Sports (founded in 1969 by Frank Hatashita)
Headquarters: Syracuse, New York, USA

The Fuji BJJ Academy concept emerged from the long-standing Fuji Sports heritage, a global brand known for producing some of the highest-quality martial arts gear. Co-founded by Olympic medalists Jimmy Pedro and Travis Stevens, Fuji BJJ was designed to bring elite-level Jiu-Jitsu instruction and operations management under one scalable franchise system.

Since its inception, Fuji BJJ has expanded across the United States, attracting both seasoned martial artists and first-time business owners. With over 40+ locations nationwide and growing, Fuji BJJ continues to set industry benchmarks for martial arts school operations, student retention, and brand consistency.

The franchise operates within the fitness and sports education industry, focusing on youth martial arts, adult training programs, and competitive athlete development—making it a dynamic opportunity in the modern health and wellness sector.


Support Training

Fuji BJJ ensures every franchisee is equipped with the tools, knowledge, and ongoing guidance to succeed.


Pre-Launch Support:

  • Comprehensive site selection assistance and location analysis.

  • Studio design, layout, and equipment procurement through preferred Fuji vendors.

  • Business registration, licensing, and insurance guidance.

  • Pre-opening marketing campaigns and social media activation.

Operational Training:

  • In-person training at Fuji HQ and at your studio.

  • Detailed curriculum training covering beginner to advanced BJJ programs.

  • Sales and membership management systems training.

  • Instructor certification programs to ensure consistent quality teaching standards.

Marketing & Brand Support:

  • Professionally designed local marketing materials and templates.

  • Digital marketing campaigns tailored for local communities.

  • Access to the national Fuji brand advertising network.

  • PR support and community outreach strategies.

Ongoing Support:

  • Regular performance reviews and coaching sessions.

  • Access to a national franchisee network and knowledge-sharing platform.

  • Updated curriculum materials and new program rollouts.

  • Continuous innovation in business tools, scheduling, and student management software.


Ideal Candidate

The ideal Fuji BJJ franchise owner is someone who values discipline, leadership, and community engagement. Martial arts experience is not required—but a passion for fitness, youth development, and business growth is essential.


Preferred Backgrounds:

  • Martial arts practitioners, fitness coaches, or sports enthusiasts.

  • Entrepreneurs seeking a business that aligns with active lifestyles.

  • Investors interested in the booming health, wellness, and youth fitness industry.

Personal Traits:

  • Commitment to operational excellence and brand standards.

  • Strong leadership and interpersonal skills.

  • Desire to create a positive community impact.

  • Ability to manage staff, instructors, and member engagement.

Investment Capability:
Ideal candidates should have sufficient capital to support start-up, marketing, and early-stage operations comfortably. Locations thrive in mid- to high-income suburban and urban areas with access to families, schools, and fitness communities.


Financial Detail

Financial CategoryEstimated Amount (USD)
Total Investment Required$200,000 – $400,000
Minimum Liquid Capital$100,000
Franchise Fee$35,000
Royalty Fee6% of gross sales
Marketing/Brand Fund2% of gross sales
Working Capital$25,000 – $50,000
Infrastructure & Equipment$80,000 – $150,000
Training & Certification CostsIncluded
Expected ROI25% – 35% annually
Break-Even Time12 – 18 months
Potential Revenue StreamsMemberships, private lessons, merchandise sales, seminars, events



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