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Get Up and Go Kayaking Opportunity

USA & CAN

Established

2016

Franchise Units

20

dollar

Minimum Investment

$75,000

dollar

Franchise Fee

$35,000

dollar

Total Investment Range

$150,000

Home Based

No

Description

Get Up and Go Kayaking is one of America’s most exciting and innovative outdoor adventure franchises, redefining the kayaking experience through its famous 100% clear kayaks. Established as a unique brand in the eco-tourism industry, the company offers guests an immersive experience that connects them with nature like never before—allowing them to see through the crystal-clear waters below while paddling through scenic rivers, springs, and coastal lagoons.

With a focus on small-group, guided eco-tours, Get Up and Go Kayaking has carved a strong niche in the outdoor recreation and tourism industry. Each franchise operates in stunning natural locations, providing guests with memorable and Instagram-worthy adventures that combine exercise, exploration, and environmental appreciation. The brand’s reputation for innovation, safety, and sustainability has made it one of the fastest-growing outdoor experience franchises in the U.S.

From Florida’s turquoise springs to Texas rivers and California coastlines, Get Up and Go Kayaking has rapidly become a recognizable name in adventure tourism—earning top ratings on TripAdvisor, Yelp, and Google for its exceptional customer service and one-of-a-kind experience.

Why Invest in this Franchise?

Investing in a Get Up and Go Kayaking franchise means joining a fast-growing movement in outdoor recreation and eco-tourism. Americans are spending more time outdoors and seeking unique, experience-driven activities that promote health, relaxation, and adventure. This growing trend positions Get Up and Go Kayaking perfectly to capitalize on the $500+ billion U.S. outdoor recreation industry.

The franchise offers a low-overhead, high-margin business model with minimal staffing requirements, making it an attractive option for both new entrepreneurs and experienced business owners. With strong brand recognition, exclusive territory rights, and turnkey operational support, franchisees benefit from a proven system that balances adventure with profitability.

Moreover, the franchise’s focus on eco-friendly tourism and sustainability resonates deeply with modern consumers who prioritize environmentally responsible experiences. As a Get Up and Go Kayaking owner, you’re not just investing in a business—you’re investing in a lifestyle that brings joy, adventure, and community engagement.


Background

Get Up and Go Kayaking was founded in 2016 by Justin Buzzi, an outdoor enthusiast who saw an opportunity to combine transparency—literally—with adventure. His vision was simple yet revolutionary: to create an unforgettable experience where guests could see beneath the surface of the water while exploring some of America’s most beautiful waterways.

Since launching in Florida, the brand has expanded rapidly across the United States, with over 20+ franchise locations operating in destinations such as Florida, Texas, Tennessee, and Alabama. The franchise continues to attract strong interest from investors who want to bring the concept to new lakes, rivers, and coastal markets nationwide.

As part of the tourism and outdoor recreation industry, Get Up and Go Kayaking operates in a niche that blends eco-friendly adventure, fitness, and nature exploration—an area with strong year-over-year growth and high customer retention. The brand’s franchising journey reflects a blend of strategic marketing, local community partnerships, and a commitment to exceptional guest experiences that fuel word-of-mouth growth and repeat bookings.


Support Training

Get Up and Go Kayaking offers comprehensive support and training designed to help franchise owners launch and operate smoothly from day one.

Pre-Launch Support:

  • Assistance with site selection and territory analysis to identify the most profitable waterways and launch zones.

  • Guidance on obtaining local permits, insurance, and necessary regulatory approvals.

  • Vendor connections for sourcing custom clear kayaks, paddles, life vests, and branded merchandise.

Training Program:

  • A multi-day onboarding program covering operations, safety, environmental education, tour management, and customer service.

  • Hands-on water training to help franchisees master group coordination and guiding techniques.

  • Marketing training, including digital advertising, local partnerships, and social media management to attract tourists and locals alike.

Ongoing Support:

  • Continuous business coaching and performance reviews.

  • Centralized booking platform and CRM tools to streamline reservations and payments.

  • National marketing and SEO support to help each franchise maximize visibility.

  • Access to an active franchisee network for peer learning, best practices, and idea exchange.

The corporate team is deeply committed to franchisee success and provides ongoing innovation in tour development, marketing strategies, and equipment upgrades.


Ideal Candidate

The Get Up and Go Kayaking franchise appeals to entrepreneurs who love the outdoors, adventure, and community engagement. Ideal franchise partners are individuals who are:

  • Passionate about nature and recreation – Enthusiasm for outdoor experiences and environmental stewardship.

  • Customer-service oriented – Ability to create memorable moments for guests through hospitality and enthusiasm.

  • Hands-on operators – Willing to be involved in daily operations, especially during peak seasons.

  • Business-minded individuals – Capable of managing operations, marketing, and staff effectively.

  • Financially capable – Have access to liquid capital for startup investment and working capital.

This franchise is perfect for those seeking a business that aligns with an active lifestyle. Whether you’re a seasoned entrepreneur looking to diversify or someone transitioning out of a corporate job into a more fulfilling venture, Get Up and Go Kayaking offers the freedom and satisfaction of running a purpose-driven, fun business.


Financial Detail

Investment CategoryEstimated Cost (USD)
Total Investment Required$75,000 – $150,000
Minimum Investment$75,000
Franchise Fee$35,000
Royalty Fee6% of gross sales
Marketing Fund Contribution1–2% of gross sales
Working Capital$10,000 – $20,000
Equipment (Clear Kayaks & Accessories)$25,000 – $40,000
Insurance, Permits & Licenses$5,000 – $10,000
Expected ROI25% – 40% annually (varies by market)
Break-even PeriodTypically 12–18 months
Potential Revenue StreamsEco-tours, private events, night glow tours, group outings, and merchandise sales


Get Up and Go Kayaking’s business model emphasizes profitability with relatively low operational costs. With no fixed brick-and-mortar storefront and minimal employee requirements, franchisees enjoy flexibility and scalability across multiple tour routes or seasonal expansions.



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